Assessing your martech stack? Don't forget about this key step 👇 We all know that bloated tech stacks are hard to manage and drain your resources. The dreaded 'Frankenstacks', as we say. So, now it's time to assess that tech stack. Looking at what is working for your organization and ditching those that cause more problems than they're worth. But, don't forget about this crucial step. ⭐️ Change management ⭐️ Yes, consider the tech you need. But also think about how this tech is rolled out across the organization. You might find a bit of upskilling goes a long way to increase utilization and value ⚡️ For more practical advice on how to regain control of your tech stack and ROI, check out this AMA with our host, Lorna Hegarty, and partner, Samantha Goble – VP Digital at XCentium. https://lnkd.in/g9R4q3Wm #DigitalMarketing #Technology #Martech
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Ensuring speed, consistency, and governance across all digital platforms is tricky, no matter the organization... So, what is Monash University’s secret❓ Well, get a front-row seat at our next webinar to find out! Amin Foda – Monash University, will discuss how the University transformed its online presence with a design system. Led by Anthony Nigro, the discussion will dig into: 1️⃣ Strategies for stakeholder buy-in and engagement 2️⃣ Tangible benefits and results 3️⃣ Design system framework 4️⃣ Practical steps for getting started Join us on Thursday, 25 July 2024. ⏰ 11:30am AEST / 1:30pm NZST 👉 https://lnkd.in/gH5_EYdX Discover how a robust design system can supercharge your brand. #DigitalMarketing #Technology #DesignSystem
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Is your martech truly serving you? 🤔 In an AI-fueled market, digital and marketing professionals are feeling empowered by the ever-expanding range of tools available. But hands up! 🙋♀️ Has this wealth of options created a complicated tangle of tools? Has this started to work against you instead of for you? You're probably dealing with duplicative, siloed solutions that suck up limited budgets. Maybe even customer data risks due to a loosely secured mess of third-party integrations 😱 It's time to evaluate your marketing tech! How about some advice from Samantha Goble – VP Digital at XCentium❓ 👉 https://lnkd.in/g9R4q3Wm Quick tip: Don't just chase best-in-breed tooling. Focus on value and stakeholder alignment. #DigitalMarketing #Technology #Martech
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Marketers, take back digital control 🚀 We're all familiar with the dreaded developer backlog. Waiting patiently for devs to bring our ideas to life. Surely, there's a better way❓ In this upcoming AMA, we'll talk about how you can take back control. You'll walk away with: 1️⃣ Proven tactics to empower your marketing crew to fly solo 2️⃣ The inside scoop on tools to build and optimize digital experiences, no devs needed 3️⃣ Expert tips for staying safe and in control while embracing DIY marketing 4️⃣ Wisdom from industry pros on building a culture of continuous improvement From experts, Nick Condon – EMEA MD at Squiz, Ian Finch – CEO at Mando Group. 🇬🇧 Thursday 18th July at 10am BST. Learn how you can break free from developer dependence and take your marketing efforts to new heights ⭐ #️DigitalMarketing #Technology #Marketing
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Discover how Monash University transformed its digital presence 🚀 Join us for an exclusive webinar on Thursday 25th July to find out how the power of a design system has allowed the team to create on-brand experiences at scale. Hear from Amin Foda, Director of Marketing Infrastructure at Monash University, and Anthony Nigro from Squiz as they share: 1️⃣ Strategies for implementing a successful design system 2️⃣ Aligning with organizational priorities 3️⃣ Gaining stakeholder buy-in 4️⃣ Tangible benefits and results 5️⃣ Practical steps to get started Learn how to create consistent, on-brand experiences at scale across all your digital channels! https://lnkd.in/gH5_EYdX Register 👆 🇦🇺 11:30 am AEST 🇳🇿 1:30 pm NZST #DigitalMarketing #Technology #DesignSystem
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Major challenges this year: 1️⃣ Keeping up with the pace of change 2️⃣ Identifying the right tech to help Success now requires a fundamental shift – new mindsets centered on agility and iterative planning. This blog explores the strategies, structures, and stakeholder management required. p.s. infographic inside 👇 #DigitalMarketing #Technology #DXP
Senior Brand & Comms Manager @ Squiz | Marketing Week Mini MBA
6dIt's very easy to get caught up in the excitement of a new piece of tech, and forget to make sure that everyone impacted by it is across it and knows how to use it. This ultimately leads to tools that sit in your stack, fully funded but underutilized and offering very little ROI. 😬 I really enjoyed hearing Samantha Goble's take on this and understanding how she advises organizations to tackle the change management involved in tech investment.