iProspect Australia

We are proud to announce that dentsu AU has been announced as one of the Google Honours finalists for Agency of the Quarter! 🎉 As iPro, we are proud to be part of the dentsu group and an awesome team that has put a great effort in the Google Honours program. Special thanks to Bonnie Dodemaide and Shae Healey for championing this internally 💪 Not only that, our very own Dalong Xing has been announced as one of the finalists for Agency SuperStar! along side Vivian Wei from Carat Australia ⭐ We are beyond proud of Dalong and the work he has put into the platform delivering results for our clients every day. Marcelle Gomez Nick Kavanagh Ken Lam Jason Smith Mark Byrne Jean-Yves Scauri

We're thrilled to share that our Investment Director Vera Esperanza Manalac has been shortlisted for AdNews Australia Emerging Leaders awards. This award celebrates champions across the advertising, media and marketing industry. Vera joined the iProspect team to lead and build its investment offering so that it could expand into a full-service media agency. Last year, she was promoted into the senior leadership team as a newly appointed group investment director. Please join us in congratulating Vera! Nick Kavanagh Ken Lam Mark Byrne Marcelle Gomez Jason Smith

What better way to start Friday than to announce our Sydney winner for ⭐ iProspect's June Shining Star ⭐ This month's winner is......Bella Nicolaou 🎉 👏 Bella's nomination was: For the last 8 weeks, Bella has led the digital implementation on her team with one person on leave each week. In this time, Bella stepped up in leading the implementation and planning of multiple campaigns including a significant upweight to be live in July and August. Doing so all whilst onboarding Mimi and being an absolute pleasure to work with. Thanks for your efforts, Bella, you are a shining example of how ‘we all lead’. Shining Stars is part of iProspects Reward & Recognition program ensuring all good work is celebrated across the business. Marcelle Gomez Ken Lam Nick Kavanagh Mark Byrne Jason Smith Jean-Yves Scauri

We are happy to welcome Patrick Doble to iProspect who joins us as a Senior Client Partner in the Melbourne team. “Patrick is joining iProspect at such an exciting time for the agency and his client-centric approach makes him the perfect addition to the iProspect team," - Marcelle Gomez. Nick Kavanagh Ken Lam Jason Smith Mark Byrne Jean-Yves Scauri https://lnkd.in/gqHTMcqD

Accor has challenged iProspect Australia to tackle the challenge of driving bookings in a competitive travel market ✈ To do so, we got the help of Quantcast with their Cookieless solution 🍪 The result? 📈 15% Boost: Cookieless ads delivered 15% of all incremental bookings. 💸 Cost Advantage: Achieved a remarkable 62.5% reduction in cost-per-booking compared to traditional cookie-based ads. 💰 7-Figure Revenue: A significant 10% of the campaign's impressive seven-figure revenue came directly from cookieless ads. By having Quantcast's Cookieless Breakdown report for real-time analysis, it allowed Accor to see the value in cookieless advertising and the ability for iProspect Australia to fine-tune their media strategy. Check out the case study below for more information 👇 Thank you to the whole team who was able to make this happen 😊 iProspect: Jennifer Meyer Dalong Xing Hamish Tawinwong-Prott Cameron Morris Stephanie Lim Quantcast: Ryan Linahan Kevin Quach Marcelle Gomez Nick Kavanagh Ken Lam

Voting is officially open for B&T's Women in Media People's Choice Award. We're extremely proud to say that Pawena Kaniah and Bonnie Dodemaide are both on the shortlist. To support both Bonnie & Pawena we ask that you please vote for these two extraordinary individuals for this award! Marcelle Gomez Nick Kavanagh Ken Lam Jason Smith Mark Byrne Jean-Yves Scauri https://lnkd.in/gRZ9-8nn

At Cannes in Carins Marcelle Gomez attended a panel discussion hosted by Captify®, focusing on the word 'shift' as it evolves our industry and that acceleration of change works across channels, privacy, AI and structures. In the discussion Marcelle said on AI: “With regards to AI, I’m sick of hearing it a bit. People drop the acronym like it’s a drinking game. For me it’s a part of our business and has been for ages. [The same principles have] been used in marketing since the fifties and sixties to inform pricing strategies, customer segmentation and more. New tech tools are part of business as they always are” You can read more about this in the B&T article below. https://lnkd.in/g6DFwCjr

Last week our National Digital Performance Lead Bonnie Dodemaide attended Google Marketing Live in Melbourne. The showcase included Google’s newest innovations and how AI will supercharge the advertising lifecycle. Her three key takeaways from the event were: 1. Google AI can be put to work in many different ways seen through new innovation such as Project Astra or The Iconic using Gemini to aid search results. For current consumers relevancy is key, only 23% are served relevant ads, using Google AI powered products will increase this percentage and generate business outcomes for clients.  2. The introduction of profit optimisation is now available for Performance Max shopping campaigns which will lead to 15% uplift in campaign profit 3. Creative improvements, tests showed getting ad strength to excellent saw 6% more performance for campaigns. We appreciate Bonnie sharing this with the team and are keen to start implementing these updates through test and learn with our clients.

Find out more about our talented SEO Manager Amy Vu as she was featured for AdNews Australia Young Guns. https://lnkd.in/gFHATQUq

Check out the latest work from our client Kathmandu and Urban List, we love bringing all of our partners into the room to deliver bespoke media opportunities. Special thanks to our clients Philippa Taylor & Daniel Chu, as well as the team at iPro Sea Cohen, Aaron Paul & Monica Caroline. Further thanks to the team at Urban List Kylie O'Connell, Daniel Daperis, Jessica Best, Bridget O'Donohue, Emma Bishop, Luke Kevin and Felicity Johnson.