dentsu is going to Cannes Lions International Festival of Creativity! This year, we are set to make waves at the Cannes Lions with an exciting line up of events and sessions — both at the Palais and at the dentsu Beach House. Get ready for an incredible week of insights around creativity, innovation and impact! We'll be sharing all the highlights, key takeaways, and behind-the-scenes action, so be sure to: ☀ Bookmark this page: https://bit.ly/4aPUrvl ☀ Follow the hashtag #dentsuatcannes2024 to stay in the loop!
About us
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
- Website
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https://bit.ly/3lDa6Ff
External link for dentsu
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Tokyo
- Type
- Public Company
- Specialties
- Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing , Creative, Innovation, Data, and Technology
Locations
Employees at dentsu
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Dominic Powers
Chief Growth & Innovation Officer, Asia Pacific, at Dentsu
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Patrick Hounsell
Data-Driven Media Agency Leader
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Fiona Black
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Andrew Fawcett-Wolf
Media & Creative Services Executive (General Management, Sales/Sales Management, Operations Managment (On/Near/Offshore), Finance, HR ). Diversity…
Updates
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"Today, everybody is a gamer!" 🎮 Tune in for a new episode of The Short Story Is as we sit down with Magali Huot, VP of Global Gaming Strategy at dentsu. We explore the dynamic and fast-paced world of gaming and learn how brands can effectively integrate into gaming spaces to create meaningful connections with fans. Watch now: https://lnkd.in/e3AakPUZ #dentsuatCannes2024 #roblox #gaming #advertising #agency
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AHEAD 2024 | 𝗗𝗘𝗦𝗜𝗚𝗡 𝗙𝗜𝗖𝗧𝗜𝗢𝗡: 𝗛𝗘𝗥𝗥𝗔𝗠𝗜𝗘𝗡𝗧𝗔 𝗣𝗔𝗥𝗔 𝗨𝗡 𝗙𝗨𝗧𝗨𝗥𝗢 𝗦𝗢𝗦𝗧𝗘𝗡𝗜𝗕𝗟𝗘 𝗘𝗡 𝗟𝗔 𝗣𝗨𝗕𝗟𝗜𝗖𝗜𝗗𝗔𝗗. 💡 Hoy en nuestras reflexiones sobre el estudio de #AHEAD María Alvarez Gómez, Managing Director de dentsu X Spain nos habla sobre "Desing Fiction". Las marcas no solo redefinirán su papel en el mercado, sino que también se convertirán en agentes de cambio que contribuyan significativamente a dar forma al futuro a través de la innovación, el crecimiento y una sociedad más comprometida. Esta es la visión de dentsu X: ir más allá de las convenciones actuales para crear experiencias que allanen el camino hacia un mañana mejor. #AHEAD Elisa Brustoloni | Oscar Herraiz | María Alvarez Gómez | Carlos Pacheco | Laura Moscat Agustí | Jorge Vázquez | Alvaro Notario de Cárdenas | Maria Gonzalez Ros | Ana Urquiza Cano | Sonia M.
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🎙️ “𝙐𝙣 𝙚𝙨𝙥𝙖𝙘𝙞𝙤 𝙥𝙖𝙧𝙖 𝙡𝙖 𝙘𝙤𝙣𝙫𝙞𝙫𝙞𝙖𝙡𝙞𝙩𝙚́”: En este episodio, Marta Pasamón, Managing Director de iProspect Spain y SANDRA U., Managing director en iProspect Madrid entrevistan a Ricardo Zafra Pérez, Head of Marketing Acceleration Southern Europe en Pernod Ricard, un referente en la industria publicitaria. Descubre sus inicios, proyectos clave y cómo el branded content se convierte en una estrategia poderosa para alcanzar el éxito. 🚀 ¿Te gustaría escuchar más? ¡Síguenos en “dentsu Talks”, nuestro canal en spotify para obtener ideas frescas y perspectivas exclusivas! 🎧 https://lnkd.in/dccNp7wm #dentsuTalks #RicardoZafra
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"From a consumer standpoint, 85 per cent of people’s day is spent in media. The amount of time people spend in front of a screen or in an experience is ever increasing." William Swayne, Global Practice President, Media shares his view on our recent Global Ad Spend Forecast with The Times: https://lnkd.in/ed5eM-mu #AdSpendMay2024
Digital dominance: brands shift ad spend online in the hunt for results
https://www.thetimes.com/static
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Francisco Rionda, Director General Desarrollo y Nuevos Negocios en Alsea Iberia es el protagonista del cuarto episodio del pódcast “dentsu Talks”. Disfruta de "Detrás de la marca: Alsea" con Antonio Arizon Muñoz, Managing Director de Carat Madrid como entrevistador 🎙 💡 En este capítulo, Francisco nos abre las puertas de su vida personal y debatimos sobre temas como el teletrabajo o el talento joven; además, comparte con nosotros cómo se encuentra la situación de la hostelería en España y las futuras tendencias. Te recordamos que en este espacio, profesionales de marcas, agencias y medios de comunicación comparten sus experiencias y reflexionan sobre el sector publicitario. ¡Esperamos que disfrutes de este pódcast! 🎧 ▶ Haz clic aquí para escuchar el episodio completo https://lnkd.in/dkpb9Gv2 #dentsuTalks #Podcast #Alsea Rafael Urbano | Antonio Arizon Muñoz | Atenea P. | Guillermo Martín Jiménez | Monica Palacios | Alberto Bernal | Mónica Castilla González | Paula Novella Acirón | Lorena Juárez Martínez-Villanueva | Ana Revilla Twose | Adrián Martínez González | Javier Fernández-Luna Vassal’lo
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AGENTUREN-GRÜMPI 2024 I Zum dritten Jahr in Folge haben sich Kolleginnen und Kollegen aus Merkle DACH, dentsu Creative und dentsu Media zusammengetan für die Teilnahme am beliebten Schweizer Agenturen Cup⚽. Im Year of the Dragon hat das Team «Dentsu Dragons» nicht nur auf dem Spielfeld beeindruckt, sondern auch mit neuen Trikots – ein grosses Danke an die inhouse Kreativen🙌! Am Turnier konnten Blitz und Donner zwar der Stimmung im Team nichts anhaben, für einen Sieg reichte es dieses Mal leider dennoch nicht. Wir sagen Danke für den Einsatz und die Emotionen💥💥, #OneDentsu #Dreamteam, und freuen uns aufs nächste Turnier! Julian Vischer UgurBinelli Luisa Mohler Delia Montagnolo Claudia P. Andri Büttikofer Beltran Fedja Fidahic Felix Stricker Jonas Kubli Calvin Koch Glückwunsch ans Siegerteam und grossen Dank an DEPT® für die Organisation. #TeamSpirit #OneDentsu #Agenturencup dentsu Media Merkle DACH Dentsu Creative
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AHEAD 2024 | 𝗥𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗮𝗻𝗱𝗼 𝗹𝗮𝘀 𝟰𝗽𝘀 𝗱𝗲𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗮𝗿𝗮 𝗲𝗹 𝗰𝗮𝗺𝗯𝗶𝗼: 𝘂𝗻 𝗻𝘂𝗲𝘃𝗼 𝗽𝗮𝗿𝗮𝗱𝗶𝗴𝗺𝗮 𝗽𝗮𝗿𝗮 𝘂𝗻 𝗳𝘂𝘁𝘂𝗿𝗼 𝘀𝗼𝘀𝘁𝗲𝗻𝗶𝗯𝗹𝗲. Sonia M. Business Lead en dentsu X Spain reflexiona en una nueva píldora del estudio #AHEAD sobre la reimaginación de las 4Ps del marketing llegando a la conclusion de que en un mundo donde la conciencia ambiental y social es clave, es necesario adaptar y redefinir las 4 Ps del marketing (Producto, Precio, Plaza y Promoción) a prácticas más sostenibles y responsables. 💡 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗢: Prioriza la innovación sostenible con beneficio para cliente y medio ambiente. 💡 𝗣𝗟𝗔𝗭𝗔: Foco en equidad e inclusión, asegurando prácticas sostenibles accesibles para todos. 💡 𝗣𝗥𝗢𝗠𝗢𝗖𝗜𝗢́𝗡: La distribución minimiza la huella ambiental y mejora la accesibilidad de productos sostenibles. 💡 𝗣𝗥𝗘𝗖𝗜𝗢: Integra la sostenibilidad. ¿Quieres leer el capítulo completo del estudio? ⤵ https://lnkd.in/ewTXXTBr Elisa Brustoloni | Oscar Herraiz | María Alvarez Gómez | Carlos Pacheco | Laura Moscat Agustí | Jorge Vázquez | Alvaro Notario de Cárdenas |. Maria Gonzalez Ros | Ana Urquiza Cano | Sonia M.
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dentsu reposted this
Global Innovator | Creative Catalyst | Product Innovation | Connected Experiences | Fast Company Executive Board | Top 25 Women in Tech | 40/Forty
🚀✨We are overjoyed to share "Level Up," Differin’s first-of-its-kind skincare campaign for gamers. From IRL to URL, Differin is empowering gamers to level up their acne IQ and confidence through innovative acne education✨📖🎮✨ 👀 See our latest work and details below: https://treatacne.com/ 🎮✨Differin’s “Level Up,” Campaign Differin is revolutionizing acne treatment with its “Level Up” campaign, focused on supporting gamers with skincare education to build confidence and community. 📈 Acne’s Impact Acne affects up to 50 million Americans annually, with significant emotional impacts like higher risks of depression and decreased confidence. Approximately 85% of people between the ages of 12 and 24 experience at least minor acne. 👾📊✨Gaming’s Growth With 3.4 billion gamers worldwide, gaming generates $282.3 billion in global revenue. Over 90% of Gen Alpha and Gen Z, those mostly affected by acne, are actively engaging with video games. 🎮🙌🏽✨Gaming for Good Gaming can be beneficial for mental health, with studies showing that 73% of players believe video games improve creativity, and 69% agree that gaming builds problem-solving and teamwork skills. 🥰✨Differin Gel Differin Gel reduces up to 87% of acne in 12 weeks with its non-comedogenic, fragrance-free formula containing adapalene, the first OTC retinoid for acne in over 30 years. ❤️👾✨Community Engagement Gaming isn’t just about playing; it’s about community. Communities are key to building confidence, those who engage in communities are 77% more likely to feel more confident from playing games. Differin is teaming up with gamers to produce educational content featuring their Differin skincare journey making skincare education more engaging. 🎮👾✨Twitch and Differin Differin and Twitch are teaming up with streamers in top Battle Royale games. Each time the duo overcomes the odds, Differin will reward the streamers and their communities with gifted channel subscriptions. Streamers will be announced in the coming weeks. 😎👾✨Join Us at TwitchCon Differin will make an IRL presence at TwitchCon September 19-22 in San Diego. The Differin Arcade will feature interactive events, broadcasts with streamers, vintage favorite games, local games, leaderboard challenges, live giveaways, and more. 🎮✨A Comprehensive Campaign Differin’s “Level Up” campaign extends across the Twitch ecosystem and includes Activision Blizzard, Reddit, Inc., TikTok, YouTube, and more. 🙌🏽✨Integrated Collaboration In collaboration with Galderma, dentsu X, and dentsu Solutions led Differin’s “Level Up,” holistic campaign alongside dentsu Gaming, Merkle, Gallery Media Group, Flywheel, and Lippe Taylor. 🚀✨Launch “Level Up” launches this week - Differin Gel is available on Amazon, Walmart, Target, Walgreens, and more. 📖🎮✨Learn More https://treatacne.com/ #DifferinLevelUp Charlotte Carter Lindsey Scales Katie Broderick Meehan Hillary Dunn Andrea McNeil Jim Harnish Kristin Justice Pearl Basinski Laura Clint Sceeles
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Hoy tenemos la reflexión sobre el punto de la sostenibilidad y transformación de medios pagados dentro del informe #AHEAD de la mano de Maria Gonzalez Ros, Directora de Servicios al Cliente en dentsu X Spain. 💡 ¡𝗡𝗼 𝘁𝗲 𝗹𝗼 𝗽𝗶𝗲𝗿𝗱𝗮𝘀! Elisa Brustoloni | Oscar Herraiz | María Alvarez Gómez | Carlos Pacheco | Laura Moscat Agustí | Jorge Vázquez | Alvaro Notario de Cárdenas |. Maria Gonzalez Ros | Ana Urquiza Cano | Sonia M.