Link tags: surveillance

The environmental benefits of privacy-focussed web design - Root Web Design Studio

Even the smallest of business websites now seems to have cookie popups simultaneously telling us they ‘value your privacy’ while harvesting data about who we are, where we are, what we’re looking for and what we were doing online before we landed there.

Tracking scripts have become so pervasive that they have effectively become an industry standard, and most businesses deploy them not only without question, but without consideration of what it means for customer privacy.

Apocalypse-Proof

Back in 2017 when I was in New York, I went on a self-guided infrastructure tour: 32 Avenue of the Americas, 60 Hudson Street, and the subject of this article, 33 Thomas Street. One of my pictures is used to illustrate its creepiness, both in real life and as an evil lair in fiction:

A windowless telecommunications hub, 33 Thomas Street in New York City embodies an architecture of surveillance and paranoia. That has made it an ideal set for conspiracy thrillers.

Imagining a Future with Surgically Inserted Earbuds and Whale Concerts – Rolling Stone

Annalee Newitz:

When we imagine future tech, we usually focus on the ways it could turn humans into robotic workers, easily manipulated by surveillance capitalism. And that’s not untrue. But in this story, I wanted to suggest that there is a more subversive possibility. Modifying our bodies with technology could bring us closer to the natural world.

Web fingerprinting is worse than I thought - Bitestring’s Blog

How browser fingerprinting works and what you can do about it (if you use Firefox).

No To Spy Pixels

Almost no-one has given informed constent to being tracked through spy pixels in emails, and yet the practice is endemic. This is wrong. It needs to change.

Bunny Fonts | Explore Faster & GDPR friendly Fonts

A drop-in replacement for Google Fonts without the tracking …but really, you should be self-hosting your font files.

Lou Montulli and the invention of cookie | Hidden Heroes

Steven Johnson profiles Lou Montulli, creator of the cookie, and ponders unintended consequences:

Years ago, the mathematician Edward Lorenz proposed a metaphor to describe how very small elements in a system’s initial conditions can lead to momentous changes over time. Imagining a tornado that ultimately emerges out of the tiny air perturbations caused by the flapping of a butterfly’s wings, Lorenz called it the “butterfly effect.” For better and for worse, Montulli’s cookie may be the most pronounced example of a technological butterfly effect in our time. But instead of a butterfly flapping its wings, it’s a 23-year-old programmer writing a few lines of code to make a shopping cart feature work. Almost three decades later, we’re still riding out the storm that code helped create.

How normal am I?

A fascinating interactive journey through biometrics using your face.

Contra Chrome

I remember when Google Chrome launched. I still have a physical copy of the Scott McCloud explanatory comic knocking around somewhere. Now that comic has been remixed by Leah Elliott to explain how Google Chrome is undermining privacy online.

Laying bare the inner workings of the controversial browser, she creates the ultimate guide to one of the world‘s most widely used surveillance tools.

Ban Online Behavioral Advertising | Electronic Frontier Foundation

Targeted advertising based on online behavior doesn’t just hurt privacy. It also contributes to a range of other harms.

I very much agree with this call to action from the EFF.

Maybe we can finally get away from the ludicrious idea that behavioural advertising is the only possible form of effective advertising. It’s simply not true.

Is Momentum Shifting Toward a Ban on Behavioral Advertising? – The Markup

I really hope that Betteridge’s Law doesn’t apply to this headline.

‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu? - Digiday

Simply put, the popups asking people for consent whenever they land on a site are illegal.

Using Google Fonts Breaches GDPR – Interdependent Thoughts

Remember when I said you should avoid third-party dependencies?

Daring Fireball: Robin Berjon on ‘Topics’, Google’s Proposed Replacement for FLoC

Google Topics is the successor to Google FLoC. It seems to require collusion from your “user agent”:

I can’t see why any other browser would consider supporting Topics. Google wants to keep tracking users across the entire web in a world where users realize they don’t want to be tracked. Why help Google?

Google sees Chrome as a way to embed the entire web into an iframe on Google.com.

Ban embed codes

Prompted by my article on third-party code, here’s a recommendation to ditch any embeds on your website.

Kagi Search

A new search engine (and browser!) that will have a paid business model.

Between this and Duck Duck Go, there’s evidence of an increasing appetite for alternatives to Google’s increasingly-more-rubbish search engine.

Remove Trackers - CSS-Tricks

Laura and I are on the same page here.

Jacques Corby-Tuech - Marketers are Addicted to Bad Data

We’ve got click rates, impressions, conversion rates, open rates, ROAS, pageviews, bounces rates, ROI, CPM, CPC, impression share, average position, sessions, channels, landing pages, KPI after never ending KPI.

That’d be fine if all this shit meant something and we knew how to interpret it. But it doesn’t and we don’t.

The reality is much simpler, and therefore much more complex. Most of us don’t understand how data is collected, how these mechanisms work and most importantly where and how they don’t work.

Ain’t No Party Like a Third Party - CSS-Tricks

Chris is doing another end-of-year roundup. This time the prompt is “What is one thing people can do to make their website bettter?”

This is my response.

I’d like to tell you something not to do to make your website better. Don’t add any third-party scripts to your site.

Google, Facebook hiding behind skirts of small business

While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.

But tracking is an unnecessary evil.

Yes! This!

Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.

Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.

Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.

I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.