Journal tags: size

As well as her personal site, wordridden.com, Jessica also has a professional site, lostintranslation.com.

Both have been online for a very long time. Jessica’s professional site pre-dates the Sofia Coppola film of the same name, which explains how she was able to get that domain name.

Thanks to the internet archive, you can see what lostintranslation.com looked like more than twenty years ago. The current iteration of the site still shares some of that original design DNA.

The most recent addition to the site is a collection of images on the front page: the covers of books that Jessica has translated during her illustrious career. It’s quite an impressive spread!

I used a combination of CSS grid and responsive images to keep the site extremely performant. That meant using a combination of the picture element, source elements, srcset attributes, and the sizes attribute.

That last part always feels weird. I have to tell the browser what sizes the images will displayed at, which can change depending on the viewport width. But I’ve already given that information in the CSS! It feels weird to have to repeat that information in the HTML.

It’s not just about the theoretical niceties of DRY: Don’t Repeat Yourself. There’s the very practical knock-on effects of having to update the same information in two places. If I update the CSS, I need to remember to update the HTML too. Those concerns no longer feel all that separate.

But I get it. Browsers use a look-ahead parser to start downloading images as soon as possible, so I understand why I need to explicitly state what size the images will be displayed at. Still, it feels like something that a computer should be calculating, not something for a human to list out by hand.

But wait! Most of the images on that page also have a loading attribute with a value of “lazy”. That tells browsers they don’t have to download the images immediately. That sort of negates the look-ahead parser.

That’s why the HTML spec now includes a value for the sizes attribute of “auto”. It’s only supposed to be used in conjunction with loading="lazy" (otherwise it means 100vw).

Browser makers are on board with this. You can track the implementation progress for Chromium, WebKit, and Firefox.

I would very much like to see this become a reality!

Gerry talks about “top tasks” a lot. He literally wrote the book on it:

Top tasks are what matter most to your customers.

Seems pretty obvious, right? But it’s actually pretty rare to see top tasks presented any differently than other options.

Look at the global navigation on most websites. Typically all the options are given equal prominence. Even the semantics under the hood often reflect this egalitarian ideal, with each list in an unordered list. All the navigation options are equal, but I bet that the reality for most websites is that some navigation options are more equal than others.

I’ve been guilty of this on The Session. The site-wide navigation shows a number of options: tunes, events, discussions, etc. Each one is given equal prominence, but I can tell you without even looking at my server logs that 90% of the traffic goes to the tunes section—that’s the beating heart of The Session. That’s why the home page has a search form that defaults to searching for tunes.

I wanted the navigation to reflect the reality of what people are coming to the site for. I decided to make the link to the tunes section more prominent by bumping up the font size a bit.

I was worried about how weird this might look; we’re so used to seeing all navigation items presented equally. But I think it worked out okay (though it might take a bit of getting used to if you’re accustomed to the previous styling). It helps that “tunes” is a nice short word, so bumping up the font size on that word doesn’t jostle everything else around.

I think this adjustment is working well for this situation where there’s one very clear tippy-top task. I wouldn’t want to apply it across the board, making every item in the navigation proportionally bigger or smaller depending on how often it’s used. That would end up looking like a ransom note.

But giving one single item prominence like this tweaks the visual hierarchy just enough to favour the option that’s most likely to be what a visitor wants.

That last bit is crucial. The visual adjustment reflects what visitors want, not what I want. You could adjust the size of a navigation option that you want to drive traffic to, but in the long run, all you’re going to do is train people to trust your design less.

You don’t get to decide what your top task is. The visitors to your website do. Trying to foist an arbitrary option on them would be the tail wagging the dog.

Anway, I’m feeling a lot better about the site-wide navigation on The Session now that it reflects reality a little bit more. Heck, I may even bump that font size up a little more.

It’s Patty Toland’s first time at An Event Apart! She’s from the fantabulous Filament Group. They’re dedicated to making the web work for everyone.

A few years ago, a good friend of Patty’s had a medical diagnosis that required everyone to pull together. Another friend shared an article about how not to say the wrong thing. This is ring theory. In a moment of crisis, the person involved is in the centre. You need to understand where you are in this ring structure, and only ever help and comfort inwards and dump concerns and problems outwards.

At the same time, Patty spent time with her family at the beach. Everyone reads the same books together. There was a book about a platoon leader in Vietnam. 80% of the story was literally a litany of stuff—what everyone was carrying. This was peppered with the psychic and emotional loads that they were carrying.

A month later there was a lot of coverage of Syrian refugees arriving in Europe. People were outraged to see refugees carrying smartphones as though that somehow showed they weren’t in a desperate situation. But smartphones are absolutely a necessity in that situation, and most of the phones were less expensive, lower-end devices. Refugeeinfo.eu was a useful site for people in crisis, but the navigation was designed to require JavaScript.

When people thing about mobile, they think about freedom and mobility. But with that JavaScript decision, the developers piled baggage on to the users.

There was a common assertion that slow networks were a third-world challenge. Remember Facebook’s network challenges? They always talked about new markets in India and Africa. The implication is that this isn’t our problem in, say, Omaha or New York.

Pew Research provided a lot of data back then that showed that this thinking was wrong. Use of cell phones, especially smartphones and tablets, escalated dramatically in the United States. There was a trend towards mobile-only usage. This was in low-income households—about one third of the population. Among 5,400 panelists, 15% did not have a JavaScript-enabled device.

Pew Research provided updated data this year. The research shows an increase in those trends. Half of the population access the web primarily on mobile. The cost of a broadband subscription is too expensive for many people. Sometimes broadband access simply isn’t available.

There’s a term called “the homework gap.” Two thirds of teachers assign broadband-dependent homework, while one third of students have no access to broadband.

At most 37% of people have unlimited data. Most people run out of data on a frequent basis.

Speed also varies wildly. 4G doesn’t really mean anything. The data is all over the place.

This shows that network issues are definitely not just a third world challenge.

On the 25th anniversary of the web, Tim Berners-Lee said the web’s potential was only just beginning to be glimpsed. Everyone has a role to play to ensure that the web serves all of humanity. In his contract for the web, Tim outlined what governments, companies, and users need to do. This reminded Patty of ring theory. The user is at the centre. Designers and developers are in the next circle out. Then there’s the circle of companies. Then there are platforms, browsers, and frameworks. Finally there’s the outer circle of governments.

Are we helping in or dumping in? If you look at the data for the average web page size (2 megabytes), we are definitely dumping in. The size of third-party JavaScript has octupled.

There’s no way for a user to know before clicking a link how big and bloated the page is going to be. Even if they abandon the page load, they’ve still used (and wasted) a lot of data.

Third party scripts—like ads—are really bad at dumping in (to use the ring theory model). The best practices for ads suggest that up to 100 additional HTTP requests is totally acceptable. Unbelievable! It doesn’t matter how performant you’ve made a site when this crap gets piled on top of it.

In 2018, the internet’s data centres alone may already have had the same carbon footprint as all global air travel. This will probably triple in the next seven years. The amount of carbon it takes to train a single AI algorithm is more than the entire life cycle of a car. Then there’s fucking Bitcoin. A single Bitcoin transaction could power 21 US households. It is designed to use—specifically, waste—more and more energy over time.

What should we be doing?

Accessibility should be at the heart of what we build. Plan, test, educate, and advocate. If advocacy doesn’t work, fear can be a motivator. There’s an increase in accessibility lawsuits.

Our websites should be as light as possible. Ask, measure, monitor, and optimise. RequestMap is a great tool for visualising requests. You can see the size and scale of third-party requests. You can also see when images are far, far bigger than they need to be.

Take a critical guide to everything and pare everything down. Set perforance budgets—file size budgets, for example. Optimise images, subset custom fonts, lazyload images and videos, get third-party tools out of the critical path (or out completely), and seek out lighter frameworks.

Test on real devices that real people are using. See Alex Russell’s data on the differences between the kind of devices we use and typical low-end devices. We literally need to stop people in JavaScript.

Push the boundaries. See the amazing work that Adrian Holovaty did with Soundslice. He had to make on-the-fly sheet music generation work on old iPads that musicians like to use. He recommends keeping old devices around to see how poorly your product is working on it.

If you have some power, then your job is to empower somebody else.

—Toni Morrison

Paul Irish, Divya Manian and Shi Chuan launched Mobile Boilerplate recently—a mobile companion site to HTML5 Boilerplate.

There’s some good stuff in there but I was a little surprised to see that the meta viewport element included values for minimum-scale=1.0, maximum-scale=1.0, user-scalable=no:

Setting user-scalable=no is pretty much the same as setting minimum-scale=1.0, maximum-scale=1.0. In any case, I’m not keen on it. Like Roger, I don’t think we should take away the user’s right to pinch and zoom to make content larger. That’s why my usual viewport declaration is:

Yes, I know that most native apps don’t allow you to zoom but I see no reason to replicate that failing on the web.

But there’s a problem. Allowing users to scale content for comfort would be fine if it weren’t for a bug in Mobile Safari:

When the meta viewport tag is set to content="width=device-width,initial-scale=1", or any value that allows user-scaling, changing the device to landscape orientation causes the page to scale larger than 1.0. As a result, a portion of the page is cropped off the right, and the user must double-tap (sometimes more than once) to get the page to zoom properly into view.

This is really annoying so Shi Chuan set about fixing the problem.

His initial solution was to keep minimum-scale=1.0, maximum-scale=1.0 in the meta viewport element but then to change it using JavaScript once the user initiates a gesture (the gesturestart event is triggered as soon as two fingers are on the screen). At the point, the content attribute of the meta viewport element gets updated to read minimum-scale=0.25, maximum-scale=1.6, the default values:

var metas = document.getElementsByTagName('meta');
var i;
if (navigator.userAgent.match(/iPhone/i)) {
  document.addEventListener("gesturestart", gestureStart, false);
  function gestureStart() {
    for (i=0; i<metas.length; i++) {
      if (metas[i].name == "viewport") {
        metas[i].content = "width=device-width, minimum-scale=0.25, maximum-scale=1.6";
      }
    }
  }
}

That works nicely but I wasn’t too keen on the dependency between the markup and the script. If, for whatever reason, the script doesn’t get executed, users are stuck with an unzoomable page.

I suggested that the script should also set the initial value to minimum-scale=1.0, maximum-scale=1.0:

var metas = document.getElementsByTagName('meta');
var i;
if (navigator.userAgent.match(/iPhone/i)) {
  for (i=0; i<metas.length; i++) {
    if (metas[i].name == "viewport") {
      metas[i].content = "width=device-width, minimum-scale=1.0, maximum-scale=1.0";
    }
  }
  document.addEventListener("gesturestart", gestureStart, false);
}
function gestureStart() {
  for (i=0; i<metas.length; i++) {
    if (metas[i].name == "viewport") {
      metas[i].content = "width=device-width, minimum-scale=0.25, maximum-scale=1.6";
    }
  }
}

Now the markup still contains the robust accessible default:

…while the script takes care of initially setting the scale values and also updating them when a gesture is detected. Here’s what’s happening:

1. By default, the page is scaleable because the initial meta viewport declaration doesn’t set a minimum-scale or maximum-scale.
2. Once the script loads, the page is no longer scalable because both minimum-scale and maximum-scale have been set to 1.0. If the device is switched from portrait to landscape, the resizing bug won’t be triggered because scaling is disabled.
3. When the gesturestart event is detected—indicating that the user might be trying to scale the page—the minimum-scale and maximum-scale values are updated to allow scaling. At this point, if the device is switched from portrait to landscape, the resizing bug will occur because the page is now scaleable.

Jason Weaver points out that you should probably detect for iPad too. That’s a pretty straightforward update:

if (navigator.userAgent.match(/iPhone/i) || navigator.userAgent.match(/iPad/i))

Mathias Bynens updated the code to use querySelectorAll which is supported in Mobile Safari. Here’s the code I’m currently using:

if (navigator.userAgent.match(/iPhone/i) || navigator.userAgent.match(/iPad/i)) {
  var viewportmeta = document.querySelector('meta[name="viewport"]');
  if (viewportmeta) {
    viewportmeta.content = 'width=device-width, minimum-scale=1.0, maximum-scale=1.0';
    document.body.addEventListener('gesturestart', function() {
      viewportmeta.content = 'width=device-width, minimum-scale=0.25, maximum-scale=1.6';
    }, false);
  }
}

You can try it out on Huffduffer, Salter Cane, Principia Gastronomica and right here on Adactio.

Right now there’s still a little sluggishness between the initial pinch-zoom gesture and the scaling; the scale values (0.25 - 1.6) don’t seem to take effect immediately. A second pinch-zoom gesture is often required. If you have any ideas for improving the event capturing and propagation, dive in there.

Update: the bug has been fixed in iOS 6.