Tags: europe

It’s been dispiriting but unsurprising to see American commentators weigh in on the EU’s Digital Markets Act. I really wish they’d read Baldur’s excellent explainer first.

John has been doing his predictable “leave Britney alone!” schtick with regards to Apple (and in this case, Google and Facebook too). Ian Betteridge does an excellent job of setting him straight:

A lot of commentators seem to have the same issue as John: that it’s weird that a governmental body can or should define how products should be designed.

But governments mandate how products are designed all the time, and not just in the EU. Take another market which is pretty big: cars. All cars have to feature safety equipment, which varies from region to region but will broadly include everything from seatbelts to crumple zones. Cars have rules for emissions, for fuel efficiency, all of which are designing how a car should work.

But there’s one assumption in John’s post that Ian didn’t push back on. John said:

It’s certainly possible that Meta can devise ways to serve non-personalized contextual ads that generate sufficient revenue per user.

That comes with a footnote:

One obvious solution would be to show more ads — a lot more ads — to make up for the difference in revenue. So if contextual ads generate, say, one-tenth the revenue of targeted ads, Meta could show 10 times as many ads to users who opt out of targeting. I don’t think 10× is an outlandish multiplier there — given how remarkably profitable Meta’s advertising business is, it might even need to be higher than that.

It’s almost like an article of faith that behavioural advertising is more effective than contextual advertising. But there’s no data to support this. Quite the opposite. I wrote about this four years ago.

Once again, I urge you to read the excellent analysis by Jesse Frederik and Maurits Martijn.

There’s also Tim Hwang’s book, Subprime Attention Crisis:

From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented.

More recently Dave Karpf said what we’re all thinking:

The thing I want to stress about microtargeted ads is that the current version is perpetually trash, and we’re always just a few years away from the bugs getting worked out.

The EFF are calling for a ban. Should that happen, the sky would not fall. Contrary to what John thinks, revenue would not plummet. Contextual advertising works just fine …without the need for invasive surveillance and tracking.

Like I said:

Tracker-driven behavioural advertising is bad for users. The advertisements are irrelevant most of the time, and on the few occasions where the advertising hits the mark, it just feels creepy.

Tracker-driven behavioural advertising is bad for advertisers. They spend their hard-earned money on invasive ad tech that results in no more sales or brand recognition than if they had relied on good ol’ contextual advertising.

Tracker-driven behavioural advertising is very bad for the web. Megabytes of third-party JavaScript are injected at exactly the wrong moment to make for the worst possible performance. And if that doesn’t ruin the user experience enough, there are still invasive overlays and consent forms to click through (which, ironically, gets people mad at the legislation—like GDPR—instead of the underlying reason for these annoying overlays: unnecessary surveillance and tracking by the site you’re visiting).

Facing reality, whether it’s about Apple or the EU, is a core requirement for good management – Baldur Bjarnason

The EU is not the FCC. I wish every American tech pundit would read and digest this explainer before writing their thinkpieces.

It’s very common for US punditry to completely misunderstand the EU and analyse it as if it were a US political entity – imagining that its actions are driven by the same political and social dynamics as a protectionist industry within the US.

Apple backs off killing web apps, but the fight continues - Open Web Advocacy

Hallelujah! Apple have backed down on their petulant plan to sabatoge homescreen apps.

I’m very grateful to the Open Web Advocacy group for standing up to this bullying.

Home Screen Advantage - Infrequently Noted

This is exactly what it looks like: a single-fingered salute to the web and web developers.

Read Alex’s thorough explanation of the current situation and then sign this open letter.

Cupertino’s not just trying to vandalise PWAs and critical re-engagement features for Safari; it’s working to prevent any browser from ever offering them on iOS. If Apple succeeds in the next two weeks, it will cement a future in which the mobile web will never be permitted to grow beyond marketing pages for native apps.

Also, remember this and don’t fall for it:

Apple apparently hopes it can convince users to blame regulators for its own choices.

Manton Reece - Apple is twisting the truth

When it benefits Apple, they take the DMA requirements much further than intended. When it doesn’t benefit them, they lean back on the “integrity” of iOS and barely comply at all.

The European Union’s Digital Markets Act is being enforced and Apple aren’t happy about it.

Most of the discussion around this topic has centred on the requirement for Apple to provision alternative app stores. I don’t really care about that because I don’t really care about native apps. With one exception: I care about web browsers.

That’s the other part of the DMA that’s being enforced: Apple finally have to allow alternative browsing engines. Hallelujah!

Instead of graciously acknowledging that this is what’s best for users, Apple are throwing a tantrum.

First of all, they’re going to ringfence any compliance to users in the European Union. Expect some very interesting edge cases to emerge in a world where people don’t spent their entire lives in one country.

Secondly, Apple keep insisting that this will be very, very bad for security. You can read Apple’s announcement on being forced to comply but as you do you so, I’d like you to remember one thing: every nightmare scenario they describe for the security of users in the EU is exactly what currently happens on Macs everywhere in the world.

This includes risks from installing software from unknown developers that are not subject to the Apple Developer Program requirements, installing software that compromises system integrity with malware or other malicious code, the distribution of pirated software, exposure to illicit, objectionable, and harmful content due to lower content and moderation standards, and increased risks of scams, fraud, and abuse.

Users of macOS everywhere are currently exposed to all the risks that will supposedly overwhelm iOS users in the European Union. Weirdly, the sky hasn’t fallen.

It’s the same with web browsers. I just got a new Mac. It came with one browser pre-installed: Safari. It’s a good browser. But I also have the option of installing another browser, like Firefox (which I’ve done). A lot of people just use Safari. That’s good. That’s choice. Everyone wins.

Now Apple need to provide parity on iOS, at least for users in the EU. Again, Apple are decribing this coming scenario as an absolute security nightmare. But again, the conditions they’re describing are what already exist on macOS.

All Apple is being asked to do is offer than the same level of choice on mobile that everyone already enjoys on their computers. Rather than comply reasonably, Apple have found a way to throw their toys out of the pram.

As of the next update to iOS, users in the EU will no longer have homescreen apps. Those web apps will now launch in a browser window. Presumably they’ll also lose the ability to send push notifications: being a homescreen app was a prerequisite for that functionality.

This is a huge regression that only serves to harm and confuse users.

I have a website about traditional Irish music. Guess where a significant amount of the audience is based? That’s right: Ireland. In the European Union.

There is no native app for The Session, but you can install it on your phone nonetheless. Lots of people have done that. After a while they forget that they didn’t install it from an app store: it behaves just like any other app on their homescreen.

That’s all about to change. I’m going to get a lot of emails from confused users wondering why their app is broken, now opening in a regular browser window. And I won’t be able to do anything about it, other than to tell them to take it up with Apple.

Presumably Apple is hoping that users will direct their anger at the EU commission instead. They’re doing their best to claim that they’re being forced to make this change. That’s completely untrue. A lie:

This is emphatically not required by the EU’s Digital Markets Act (DMA). It’s a circumvention of both the spirit and the letter of the Act, and if the EU allows it, then the DMA will have failed in its aim to allow fair and effective browser and web app competition.

Throughout all their communications on this topic, Apple are sticking to their abuser logic:

Look what you made me do!

This is going to hurt me more than it hurts you.

Apple’s petulant policy of malicious compliance is extremely maddening. What they’re about to do to users in the EU is just nasty.

This is a very dark time for the web.

I feel bad for the Safari team. They’ve been working really hard recently to make Safari a very competitive browser with great standards support with a quicker release cycle than we’ve seen before. Then it all gets completely torpedoed at the level of the operating system.

I really hope that Apple won’t get away with their plan to burn down web apps on iOS in the EU. But hope isn’t enough. We need to tell the EU commission how much damage this will do.

If you’ve ever built a web app, then your users will suffer. Remember, it’s a world wide web, including the European Union.

Create a PDF with the following information:

• Your company’s name.
• Your name.
• That your company operates or services the EU.
• How many users your service has in the EU (approximately).
• The level of impact this will have on your business.
• The problems this will cause your business.
• Whether or not the submission is confidential.

The submission can be as short or long as you want. Send it to contactus@open-web-advocacy.org, ideally before Monday, February 19th.

I know that’s a lot to ask of you on your weekend, but this really matters for the future of the web.

At the very least, I encourage to get involved with the great work being done by the Open Web Advocacy group. They’re also on Discord.

Please don’t let Apple bully an entire continent of users.

Liberal Visions and Boring Machines: The Early History of the Channel Tunnel – The Public Domain Review

How the spirit of Brexit scuppered the dream of a Victorian chunnel.

In 1851, a telegraph wire linked London and Paris directly. Might it be possible for a railway to follow? Many engineers believed it was: they proposed a tunnel, joining the roads and railways of Britain to those of mainland Europe.

Being in Croatia last week got me thinking about the country’s history.

I remember the break-up of Yugoslavia, but I was quite out of touch with the news for a while back in 1991. That’s because I was hitch-hiking and busking around Europe with my musical partner Polly from Cornwall. I had my mandolin, she had her fiddle.

We went from Ireland to England to France to Germany to Czechoslovakia (still a single country back then), to Austria to Italy, back to France, and back to England. A loop around Europe.

We set off on August 21st, 1991. The only reason I know the date is because I remember we had been to a gig in Cork the night before.

Sonic Youth were playing in Sir Henry’s (a great venue that no longer exists). The support band was a group from Seattle called Nirvana. I remember that some of my friends decided to skip the support band to stay in the pub next door until Sonic Youth came on because the pints were cheaper there.

By the time Polly and I got back from our travels, Nirvana were the biggest band on the planet. It all happened very quickly.

The same could be said for the situation in Yugoslavia.

I remember when we were stuck for a day at a petrol station in the alps trying to get from Austria to Italy. There was a bureau de change listing currency exchange rates. This was before the euro came in so there were lots of different currencies; pounds, francs, lira, deutsche marks. Then there was the listing for the Yugoslav dinar. It read:

• We buy: 00.00
• We sell: 00.00

That really struck me, seeing the situation summarised so clinically.

But what really got to me was an encounter in Vienna.

Polly and I did well in that city. On our first evening of busking, not only did we make some good money, but we also met a local folk singer. This young man very generously took us in and put us up in his flat.

At some point during our stay, we were on one of the city’s trams. That’s when we met another young couple who were on the road. Somehow there was always a connection between fellow travellers. I can’t remember who spoke to who first, but we bonded straight away.

It soon became clear that our situations were only superfically similar. This was a young couple deeply in love. One of them was Serbian. The other was Croatian. It wasn’t safe for either of them back where they used to call home.

I could return home at any point. I always knew that when I was sleeping rough, or struggling to make enough money to eat.

They couldn’t return. All they wanted was to be together somewhere safe. They started asking us about Ireland and England. “Do you think they’d give us asylum?” they asked with so much hope. It broke my heart to see their desperation, the pleading look in their eyes.

I felt so useless. I wished there was something I could’ve done for them.

I think about them a lot.

Trial, Triumph, and the Art of the Possible: The Remarkable Story Behind Beethoven’s “Ode to Joy” – The Marginalian

An ode to an ode. Both of them beautiful.

Is Momentum Shifting Toward a Ban on Behavioral Advertising? – The Markup

I really hope that Betteridge’s Law doesn’t apply to this headline.

Google, Facebook hiding behind skirts of small business

While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.

But tracking is an unnecessary evil.

Yes! This!

Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.

Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.

Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.

I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.

UK ICO: surveillance advertising is dead

Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.

Tracking-industry body IAB Europe told that it has infringed the GDPR, and its “consent” pop-ups used by Google and other tech firms are unlawful. - Irish Council for Civil Liberties

Google and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal.

The nation I live in has decided to impose sanctions on itself. The government has yet to figure out the exact details. It won’t be good.

Today marks the day that the ironically-named Kingdom of Great Britain and Northern Ireland officially leaves the European Union. Nothing will change on a day to day basis (until the end of this year, when the shit really hits the fan).

Looking back on 2019, I had the pleasure and privelige of places that will remain in the European Union. Hamburg, Düsseldorf, Utrecht, Miltown Malbay, Kinsale, Madrid, Amsterdam, Paris, Frankfurt, Antwerp, Berlin, Vienna, Cobh.

Maybe I should do a farewell tour in 2020.

How Ireland became Europe’s data watchdog - BBC News

The coming GDPR storm:

Ireland’s Data Protection Commissioner, Helen Dixon, is expected to circulate her decisions on some cases by July or August, with final rulings made by the end of the year.

(That’s my sister-in-law, that is.)

Notes From An Emergency

But real problems are messy. Tech culture prefers to solve harder, more abstract problems that haven’t been sullied by contact with reality. So they worry about how to give Mars an earth-like climate, rather than how to give Earth an earth-like climate. They debate how to make a morally benevolent God-like AI, rather than figuring out how to put ethical guard rails around the more pedestrian AI they are introducing into every area of people’s lives.

I’ve been in a contemplative mood lately, probably because I’ve been time travelling.

This year’s dConstruct—which wrapped up just under two weeks ago—marked ten continuous years of running the event. Ten years!

It feels like a lot happened ten years ago. 2005 was the year that Andy, Richard, and I started Clearleft. The evening after dConstruct this year, we threw a party to mark our decadal milestone. What happened at the Clearleft birthday party stays at the Clearleft birthday party.

I had already been living in Brighton for five years before Clearleft was born. That means I’ve been here for fifteen years now. Before that I was living in Freiburg in the heart of Germany’s Black Forest—that’s where Jessica and I first met. In one of those funny twists of fate, we found ourselves travelling back to Freiburg last week, the day after the Clearleft party. It’s like I was going further and further back in my own timeline.

I was in Freiburg to speak at Smashing Conference. I wasn’t on the line-up though. I was the mystery speaker. I took my mysterious duties seriously, so much so that I didn’t even tell Andy, who was also speaking at the event (it was worth it for the look on his face).

Once Smashing Conference was over, Jessica and I made our way to Prague for the Web Expo. When the website for the conference went live, it looked like a Clearleft school reunion: me, Andy H, Cennydd, Anna, and Paul were all on the home page.

I had been to Prague before …but I had never been to the Czech Republic.

That’s right—the last time I was in Prague, it was still in Czechoslovakia. I was there in the early nineties, just a few years after the Velvet Revolution. I was hitch-hiking and busking my way around Europe with my friend Polly (she played fiddle, I played mandolin). When I visit foreign countries now, I get to stay in hotel rooms and speak at conferences. Back then, I sang for my supper and slept wherever I could find a dry spot—usually in a park or on the outskirts of town, far from activity. I remember how cold it was on that first visit to Prague. We snuck into an apartment building to sleep in the basement.

But I also remember extraordinary acts of kindness. When we left Prague, we travelled south towards Austria. We were picked up by an old man in an old car who insisted we should stay the night at his house with his family. He didn’t have much, but he opened up his home to us. We could barely communicate, but it didn’t matter. I will never forget his name: Pan Karel Šimáček.

I remember walking over the border into Austria. That switchover was probably the biggest culture shock of the whole trip. There was quite a disparity in wealth between the two countries.

When we reached Vienna, we met another couple who were travelling through Europe. But whereas Polly and I were travelling out of choice, they were in desperate search of somewhere to call home. Their country, Yugoslavia, was breaking up. One of them was Serbian. The other was Croatian. They were in love. They couldn’t return to where they had come from, but they had nowhere to go. They peppered us with questions. “Do you think England would give us asylum?” I didn’t know what to say.

A few weeks later, we were crossing over the alps down into Italy. We got stuck at a service station for two full days. There wasn’t much there, but I remember there was a Bureau de Change with LCD numbers showing the conversion rates for the many currencies of Europe. Yugoslavia was in the list, but its LCD numbers weren’t illuminated.

The weather is glorious right now here in Brighton. As much as I get wanderlust, I’m more than happy to have been here for most of June and for this lovely July thus far.

Prior to the J months, I made a few European sojourns.

Mid-may was Mobilism time in Amsterdam, although it might turn out that this may have been the final year. That would be a real shame: it’s a great conference, and this year’s was no exception.

As usual, I had a lot of fun moderating a panel. This time it was a general “hot topics” panel featuring Remy, Jake, Wilto, and Dan. Smart, opinionated people: just what I want.

Two weeks after Mobilism, I was back on the continent for Beyond Tellerrand in Düsseldorf. I opened up the show with a new talk. It was quite ranty, but I was pleased with how it turned out, and the audience were very receptive. I’ll see about getting the video transcribed so I can publish the full text here.

Alas, I had to miss the second day of the conference so I could down to Porto for this year’s ESAD web talks, where I reprised the talk I had just debuted in Germany. It was my first time in Portugal and I really liked Porto: there’s a lot to explore and discover there.

Two weeks after that, I gave that same talk one last spin at FFWD.pro in Zagreb. I had never been to Croatia before and Jessica and I wanted to make the most of it, so we tagged on a trip to Dubrovnik. That was quite wonderful. It’s filled with tourists these days, but with good reason: it’s a beautiful medieval place.

With that, my little European getaways came to an end (for now). The only other conference I attended was Brighton’s own Ampersand, which was particularly fun this year. The Clearleft conferences just keep getting better and better.

In fact, this year’s Ampersand might have been the best yet. And this year’s UX London was definitely the best yet. I’d love to say that this year’s dConstruct will be the best yet, but given that last year’s was without doubt the best conference I’ve ever been to, that’s going to be quite a tall order.

Still, with this line-up, I reckon it’s going to be pretty darn great …and it will certainly be good fun. So if you haven’t yet done so, grab a ticket now and I’ll see you here in Brighton in September.

Here’s hoping the weather stays good.

Caroline Lucas MEP » Blog Archive » Green MEP Joins Forces With Music Legend To Protest ‘Corporate Bully’ Copyright Proposals In Euro-Parliament

My representative in the European Parliament is full of WIN!

A Hack for Europe! (plasticbag.org)

Registration for Hack Day Europe (June 16th-17th) is open. Sign up now! This is going to be a lot of fun.