The EU is not the FCC. I wish every American tech pundit would read and digest this explainer before writing their thinkpieces.
It’s very common for US punditry to completely misunderstand the EU and analyse it as if it were a US political entity – imagining that its actions are driven by the same political and social dynamics as a protectionist industry within the US.
Hallelujah! Apple have backed down on their petulant plan to sabatoge homescreen apps.
I’m very grateful to the Open Web Advocacy group for standing up to this bullying.
This is exactly what it looks like: a single-fingered salute to the web and web developers.
Read Alex’s thorough explanation of the current situation and then sign this open letter.
Cupertino’s not just trying to vandalise PWAs and critical re-engagement features for Safari; it’s working to prevent any browser from ever offering them on iOS. If Apple succeeds in the next two weeks, it will cement a future in which the mobile web will never be permitted to grow beyond marketing pages for native apps.
Also, remember this and don’t fall for it:
Apple apparently hopes it can convince users to blame regulators for its own choices.
When it benefits Apple, they take the DMA requirements much further than intended. When it doesn’t benefit them, they lean back on the “integrity” of iOS and barely comply at all.
How the spirit of Brexit scuppered the dream of a Victorian chunnel.
In 1851, a telegraph wire linked London and Paris directly. Might it be possible for a railway to follow? Many engineers believed it was: they proposed a tunnel, joining the roads and railways of Britain to those of mainland Europe.
An ode to an ode. Both of them beautiful.
I really hope that Betteridge’s Law doesn’t apply to this headline.
While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.
But tracking is an unnecessary evil.
Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.
Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.
Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.
I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.
Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.
Google and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal.
The coming GDPR storm:
Ireland’s Data Protection Commissioner, Helen Dixon, is expected to circulate her decisions on some cases by July or August, with final rulings made by the end of the year.
(That’s my sister-in-law, that is.)
But real problems are messy. Tech culture prefers to solve harder, more abstract problems that haven’t been sullied by contact with reality. So they worry about how to give Mars an earth-like climate, rather than how to give Earth an earth-like climate. They debate how to make a morally benevolent God-like AI, rather than figuring out how to put ethical guard rails around the more pedestrian AI they are introducing into every area of people’s lives.
My representative in the European Parliament is full of WIN!
Registration for Hack Day Europe (June 16th-17th) is open. Sign up now! This is going to be a lot of fun.