1. The first day of the Cannes Film Festival in 2014 got off to a slow start, with many attendees still arriving and events lacking energy. David Hasselhoff's performance of Baywatch themes failed to excite audiences.
2. A presentation compared creativity to Greek mythology, noting that ideas can be approached from multiple perspectives like Theseus navigating the labyrinth. Creativity is found in exploring ideas from different views and what is done with those ideas.
3. Creativity is not limited to certain individuals but should be nurtured across organizations. Distributed creativity was seen in how Sir Patrick Stewart used Twitter to reshape his public image from a stuffy figure to a goofball, co-creating
Lmc moment to moment london launch wrap report emailsjanszen83
Levi's hosted the launch of their AW13 Made & Crafted collection in London, inviting 55 opinion leaders from art and fashion. The event coincided with the release of the Moment to Moment newspaper. Attendees included editors and writers from publications like Dazed and Confused, Hunger, Slamxhype, and Metro. Interviews were conducted with bloggers like Disney Roller Girl and representatives from trend forecasting companies like LS:N Global. Coverage has appeared on blogs and in publications with large readerships.
This document describes Butterfly London, a brand innovation company that helps other brands develop their stories and connect with consumers. It discusses how stories are fundamental to human lives and communities. Stories spread easily between people and stick in our memories. Brands need to tell great stories for their products in order to truly engage consumers. The document then outlines different elements of storytelling, including conflict, plot types, characters, and Jung's concept of archetypes, and how Butterfly London uses these storytelling principles to help brands develop and communicate their identities.
The document summarizes key passages from the Bible about finances. It discusses that godliness with contentment is great gain, as people brought nothing into this world and can take nothing out. It warns against the love of money being a root of evil and plunging people into ruin. It advocates teaching families that God owns everything, the value of work, and that contentment is the antidote to chasing money and things.
The document discusses how brands can use storytelling to engage consumers on an emotional level. It explains that humans are wired to think in stories and that stories spread ideas in a viral way. Great stories show human truths and the consequences of choices. The most effective stories involve conflict and resolution. Examples are provided of brands that have successfully used fictional and true stories about their products' origins to build emotional connections with customers.
This document discusses the Billboard Project, a transmedia story told across multiple platforms including a radio station, web series, movie, and other interactive experiences. The story follows four contestants competing to stay on a billboard the longest, with the prize of $960,000. Currently, a 25+ episode web series is in post-production about the contestants, and a movie is planned to shoot in 2016 about the radio station owner who comes up with the contest idea. The audience can engage with the story through the virtual radio station, mobile app, and other interactive elements.
1. The document provides a summary of the author's experience at Cannes Lions International Festival of Creativity, describing various events and presentations they attended.
2. At one presentation by Wendy Clark from Coca-Cola, the author had a difficult view from high up in the theater but was moved to tears by a film about a blind man feeling the World Cup trophy. Clark discussed Coca-Cola's use of social media to understand consumers and touch simple human emotions.
3. The author found it difficult to pace themselves amid the busy schedule of content, meetings, and work. They ended up returning to the crowded and expensive Carlton Terrace terrace multiple times to socialize.
4.
The BEST AD COPY Ever Written - 5 ExampleCameron Baker
This document discusses several famous print advertising campaigns from the "Golden Age" of copywriting:
1) The famous Volkswagen "Lemon" ad was attention-catching with a paragraph that effectively sold the product.
2) An Ogilvy & Mather ad for matches reminded people of the otherwise forgettable utility of matches through witty copywriting.
3) An infamous beer ad used memorable yet culturally sexist witty copywriting to sell the product.
4) A great tagline and hilarious imagery for a duck brand were tied together effectively to promote the reasons to buy the product.
Karin Fong is an Emmy Award winning graphic designer known for her work in title sequences for television shows and films. Some of her most notable works include the opening titles for Boardwalk Empire, South Park, and Black Sails. She has also done title design for many feature films and commercials for major brands. Fong brings a visual storytelling approach to her projects, showcasing her expertise in both design and filmmaking. She cites Saul Bass as an influence and enjoys creative projects that allow her flexibility and interpretation.
Chia sẻ của Ông Lê Quang Vũ - Content Marketing - Digital Story 2014Digital Story
Slide tài liệu của diễn giả LÊ QUANG VŨ - Giám Đốc Điều Hành BLUE C, trong buổi hội thảo mở màn CONTENT MARKETING - When click meets brick của chuỗi sự kiện DIGITAL STORY 2014
Download bản đầy đủ tại đây: http://digitalstory.admicro.vn/vn/guest_speakers
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
The special edition of Leo Burnett London's Frisk is here. Frisk: Predictions 2015 aims to be different from the plethora of other prediction newsletters you may see circulating. We promise.
Delivered as part of the Mindstorms masterclass series, part of an innovative project to develop performance work for livestreaming by SHPLive.TV.
David Varela is a writer, producer of games and multimedia drama, living and working in the UK. Credits include Xi, one of the largest Alternate Reality Games (ARGs) ever made, writing and producing Lewis Hamilton: Secret Life at nDreams, Zombies, Run!, the theatrical extravaganza The Seed, and 100 Hours of Solitude in Ted Hughes old house. David also teaches, talks and runs workshops around the world.
This document summarizes two Christian fiction novels and provides reviews of them. It describes the plots of "The Amish Firefighter" by Laura Hilton, which involves a romance between Abigail and Samuel amidst a barn fire investigation, and "Anchor in the Storm" by Susan Sundin, set during WWII and involving a romance between Lillian and Naval officer Arch amidst an investigation into drug dealing and murder. It recommends both books to fans of their respective genres and provides warnings about descriptions in Anchor in the Storm. The document then discusses how video conferencing like Google Hangouts can enable retailers to host online book clubs connecting readers with authors.
Kate Spade was founded in the early 1990s by Kate Brosnahan and Andy Spade with little money for advertising. However, they had a compelling story about their vision for a lifestyle brand that evoked feelings of graciousness. Every decision they made, from store locations to product lines, reinforced this story. By consistently telling this story, they were able to grow the brand significantly. The article discusses how immersive experiences that transport audiences into fictional worlds can be an effective marketing technique when done skillfully. It examines how storytelling has been used in marketing historically and how new technologies like virtual reality are pushing the boundaries of immersion. The neuroscience of immersion suggests it may tap into deep human instincts to
The poem describes a descent into darkness and depravity after losing sight and thirsting in the aftermath of some event. People follow basic needs of filling empty spaces within themselves through sex, food, and other consumption without thought of purpose. Holes within people scream to be filled yet filling only brings temporary relief of pain. Society further traps people in constant consumption through marketing and media that dulls true feelings and needs. Ultimately cruelty and inhumanity take over as people lose their humanity and reason for being in their desperation to fill inner voids.
This document provides information about the film "Lost Serenity" including quotes about filmmaking, the story and characters, locations, revenue streams, comparable films, casting details, and excerpts from the script. It discusses the film's potential for profit across revenue streams like theaters, DVDs, music, and merchandise. Comparable successful films that grossed over a billion dollars worldwide are referenced.
The document summarizes the musical Newsies, which is coming to the Broward Center for the Performing Arts. Newsies is based on the 1992 film about the real-life Newsboys Strike of 1899 in New York City. It tells the story of a group of paperboys who go on strike against powerful newspaper publisher Joseph Pulitzer after he raises distribution prices. The musical has been directed by Jeff Calhoun and features award-winning choreography. Calhoun aims to make each new production of Newsies better than the last and believes the underlying message of the musical inspires audiences.
This document provides tips and strategies for writing funny captions for photos. It discusses using techniques like rule of threes, irony, sarcasm, hyperbole, contrast, and patterns. It also emphasizes clarity, efficiency, and inspiration. Examples of funny captions are provided to illustrate different types of humor.
The document discusses several advertising campaigns:
1) Tropicana's 90-second ad associating their oranges with natural energy.
2) A Sony TV ad campaign narrated by Christian Slater promoting their internet TV and streaming services.
3) A McDonalds campaign in the US showing actors pretending to sleep on the subway next to ads for free coffee.
4) Schweppes creating a Facebook "Great Royal Wedding Card" for fans to sign for the royal wedding.
5) A viral Bic ad showing a person sliding along ice after a close shave, playing on the idea of human curling.
The document discusses responsive web design, which uses CSS media queries and fluid layouts to automatically adjust a website for viewing on devices with different screen sizes. It covers CSS2.1 and CSS3 media features, syntax for media queries, browser support including a JavaScript solution for older IE versions, and examples of responsive design implementations. The document also includes a quote questioning whether responsive design is always appropriate given different contexts for mobile vs desktop.
Antreprenorii Vorbesc este un barometru anual ce măsoară
percepţiile asupra antreprenoriatului şi îşi propune să
exploreze şi să exprime într-o manieră directă problemele,
aşteptările şi nevoile întreprinzătorilor români, bazându-se
pe o analiză calitativă şi cantitativă a mediului antreprenorial
românesc.
Analiza noastră urmăreşte, totodată, să sublinieze modul în
care responsabilii cu politicile publice ar putea ajuta în mod
decisiv antreprenoriatul românesc. Eforturile de reducere
a presiunilor bugetare şi de reformare a sectoarelor cheie
ar trebui dublate de eforturi de sprijinire a creării de noi
afaceri, care vor avea cel mai mare impact asupra creşterii
economice şi forţei de muncă.
Acest studiu merge mai departe şi subliniază, de asemenea,
nu numai ceea ce poate face guvernul, dar şi ce pot face
antreprenorii pentru a profita de oportunităţile din piaţă.
În acelaşi timp, antreprenori români care au creat afaceri de
succes ne împărtăşesc povestea lor, provocările pe care le
percep în mediul antreprenorial românesc şi măsurile ce ar
trebui luate pentru sprijinirea acestuia.
O programa apresenta as atividades planeadas para a Semana da Leitura na escola, incluindo encenações, performances, oficinas e campeonatos de leitura para diferentes anos de escolaridade ao longo dos cinco dias. Todas as atividades têm como objetivo promover a leitura e o teatro entre a comunidade escolar.
Janet L. Lyle has over 25 years of experience in human resources management, most recently as Vice President of Human Resources and Support Services at Springfield Medical Care Systems in Vermont where she oversees HR activities for over 700 employees and additional departments. Prior to her current role, she held various HR leadership positions at other healthcare organizations, demonstrating a track record of developing policies and programs, improving employee satisfaction, and achieving accreditation. Her experience includes managing all aspects of HR such as recruitment, benefits administration, employee relations, and serving as a member of senior leadership teams.
Semantic Web Intro - St. Patrick's Day 2016 UpdateEric Franzon
This document provides an introduction to the semantic web. It begins by defining the semantic web as a web-scale architecture that adds a layer of meaning to data on the web using metadata. It discusses who is using semantic web standards like schema.org and linked open data. The document then explains the key technologies that make the semantic web work, including Resource Description Framework (RDF) for describing data as subject-predicate-object triples, ontologies for describing relationships between data like RDFS and OWL, and SPARQL for querying semantic data. It provides examples of how these standards and technologies allow data to be connected and interpreted by machines.
El documento describe los orígenes y características generales de la cultura griega antigua. Se originó a partir de las civilizaciones minoica y micénica y estaba compuesta por tres tribus principales. La organización sociopolítica se basaba en las polis o ciudades-estado independientes, como Atenas y Esparta. Atenas desarrolló la primera democracia, mientras que Esparta tenía una estructura militar y aristocrática rígida.
This document lists the top 10 famous motivational speakers from 2013-2014, including NBA player Walter Bond, Shark Tank investor Barbara Corcoran, NFL rookie Vince Papale who inspired the movie Invincible, inspiring mom Stephanie Decker who lost both legs saving children from a tornado, educator Dr. Adolph Brown known as "The World's Greatest Edu-tainer", NFL legend and humanitarian Archie Manning, high-energy speaker Connie Podesta, comedian Loretta Laroche who uses humor as a coping mechanism, Apprentice winner and entrepreneur Bill Rancic, and sociologist/comedienne Bertice Berry.
This document provides an overview of the Griffon framework for building desktop applications in Groovy and Java. It discusses key Griffon concepts like conventions over configuration, MVC patterns, built-in testing support, and automation of repetitive tasks. The document also covers Griffon features such as lifecycle scripts, binding, threading, and popular plugins. Resources for learning more about Griffon and its community are provided at the end.
Eu and turkey challenges and opportunities by emanuel baisireEmanuel Baisire
The document summarizes the history and development of the European Union, from its origins as the European Coal and Steel Community formed by six countries in 1951, to its expansion after the fall of the Soviet Union to incorporate former communist countries. It then discusses Turkey's aspirations to join the EU, the political, economic, cultural, and human rights issues involved, and the varying views among EU member states. While Turkey has undertaken reforms to meet the EU's Copenhagen criteria, skepticism remains among some Europeans about Turkey's prospects for full membership due to its large, predominantly Muslim population.
This document provides an overview of the activities and events at the 2015 Cannes Lions International Festival of Creativity. It describes the diverse programming taking place both inside and outside the Palais des Festivals, including keynote speeches, awards ceremonies, workshops, exhibitions of award-winning creative work, networking events, and parties. The festival aims to bring together the global creative industries community to be inspired, learn, and celebrate the year's most outstanding work.
The document discusses various movies, TV shows, and famous chefs that inspire people to visit the locations featured. It provides examples of how the movie "Roxanne" prompted tourists to visit Nelson, BC, the TV show "Doc Martin" inspired the author to visit Port Isaac in Cornwall, and Rick Stein's cooking encouraged people to visit Cornwall for the food. The article encourages readers to share their own travel experiences inspired by media or to fulfill a sense of pilgrimage.
This document provides information about travel planning for Paris, including when to visit and festivals/events. Some key points:
- May and June are generally the best months to visit, before the summer crowds arrive. September and October are also good.
- Many cultural events and festivals take place year-round, including fashion weeks, cultural festivals, and sporting events like the tennis open and tour de France.
- Advance planning is recommended if wanting to attend specific events or see blockbuster exhibitions, as popular activities may book up. However, Paris is also very tourist-friendly with readily available information.
- A variety of annual festivals celebrate fields like jazz, world cultures and the arts. The largest include Paris Plages
This document outlines the rules and structure for a quiz competition. It will consist of two written rounds with 15 questions each, as well as clockwise and anti-clockwise verbal rounds also with 15 questions each. The quiz master's decision is final. Sample questions are provided about famous paintings, current events, geography, and other topics. Correct answers are also included.
Jean Baudrillard analyzes the Disney corporation's expanding influence over both the imaginary and real worlds. He describes how Disney seeks to erase the real by transforming it into a virtual spectacle, as seen through its plans to turn parts of New York City into an erotic theme park. Baudrillard argues that Disney is capturing and integrating all of reality into its synthetic virtual universe, turning the real world into an interactive performance and reality itself into a spectacle. Disney's virtualization of reality erases the distinction between the imaginary and real as it colonizes our mental universe in a "viral and virtual mode," transforming us all into extras in its massive "reality show."
Artfully money was invoked over 35000 years ago an archaeological lesson economics refuses to understand. Reality is not economics and finance game so much as producing fiction.
Critical Aesthetics: Race, Class, Gender and Cultural Capital in Art and DesignTony Ward
This document provides an introduction to critical aesthetics. It discusses how aesthetics is usually associated with perceptions of beauty in artworks. It analyzes several famous artworks and discusses how they came to be considered beautiful and significant. It notes that art has the ability to reveal insights about the world and help people understand complex issues. The document then discusses how gnomes and other folk art objects found in everyday places can also be considered art and provoke reflection on human experiences and society. It analyzes several examples of unique homes and gardens created by ordinary people using found objects. It argues these works embody a creative spirit and philosophy shared by famous artists like Gaudi, who incorporated objects from local people into his distinctive architectural works in Barcelona
This document discusses Eugene O'Neill and his background in theater. It notes that O'Neill was born into a theatrical family, with his father James being a successful touring actor in the late 19th century. His mother Ella accompanied the family on tours. The document suggests O'Neill drew inspiration from his family background in the theater when developing as a playwright himself.
This document provides a guide to Berlin, Germany, highlighting key areas of culture, history, art, food, shopping, and nightlife. It begins with an introduction emphasizing Berlin's unique economy and culture. The city is known for its diverse and vibrant character, with a tumultuous history and status as a cultural center. Berlin is full of street art, architecture, museums, galleries, and universities of historical significance. The guide also covers transportation, survival tips, popular cuisine like currywurst and cake, markets, second-hand shopping, and outdoor activities. Basic German phrases are provided to help navigate the city.
This document discusses the Quebec web series Têtes à claques (TAC):
- It is one of the most visited Francophone websites in Canada, with 1.2 million unique visitors per month.
- The shorts feature Quebecois characters speaking Joual and engaging in everyday Quebec culture. This gives Quebecois people something of their own culture online.
- While some content may be inappropriate for children due to language or stereotypes, it provides an authentic representation of Quebec culture. Understanding TAC can provide insights into diversity, creativity and the importance of representing one's own culture in media.
o+toz.aQ-goM r 0 - 8 ANALYTICS TEAMS . OPGA.docxhopeaustin33688
o
+t
o
z
.a
Q
-g
o
M r 0 - 8 ANALYTICS' TEAMS . OPGANIZATIONS . SKILLS
Disneyland in the US of A
Thc amusement trade is big business. It is a cul-
tnral busincss u'hose goal, it seems) is to generate
good fbelings fbr a good price. At the top of the
trade are the spinning tr.rrnstiles of Disneyland and
I)isnev World n'hose yearl.v tourist traffic surpass
that of the nation's capital, rirnking fourth in the
rvorlcl (ancl closing fhst) behind the great pilgrim-
age sites of Mecca, the Vatican, and Kyoto. If
ittenclance figures ind repeat visits are our guide,
it u,or.rld certainl1, seem that Disney has made good
on its claiur to have built "the l-rappiest place on
eirth. "
Thc concept of Disr-reyland took shape in the
elrll' 1950s u'hen Walt Disnel,, the creator of
Mickev Monsc trnd the fbr.rr.rder of Hollr'rvood's
lurost sllccessftil animation str.rdio (then and now),
clccidcci t() construct all amusement park built
rrronncl l)isney films and charactcrs. The legend of
Disnct,lancl tells hou, Walt's orvn brother Rog the
fir.rancilrl director of Walt Disney Productions, was
one clf manv ske;ltics who thought the amusement
plrk iclea absurcl and how Wtrlt had to borrow on
his lifb insnrrrnce fbr sceci money fbr tl"re ventllre
(Grovcr, 1997). Apparentll', thosc rvithin the com-
pally rrc firr less inclincd to rer.nember that Walt
bolstcred his firrr-rous crci'rtive instinct by hiring the
Stirnfbrd Research lnstitute to conduct first an
cconomic fbasibiliry study of his plan and then
commissioned l fbllow-up study to analyze area
clemogrirphics, lirncl use, traflic patterns, and so on
to corre r,rp'*,ith a rccommendation fbr construc-
tion or.r thc sitc.
On the basis of SRI's rcconlmendation, Disney
acquired 160 acres of orange groves in Anaheirn,
Califirrnia, in I953. A fbw months later, he signed
an agreeulent u'ith ABC Television to provide
financir-rg to nlove ahead. Other television net-
norks had been courting Disney, trying to lure
l-rim to the emerging medium, but only ABC, then
a distant ilncl struggling third among the three
nrajor netrvorks, u,trs rvilling to pay Walt's price:
Not onl1, gcnerolrs payments fbr a weekly show,
but also rvorking capital for his new park. ABC
became a partner in Disneyland (orvning 34 per-
ccnt of the sh;rres, a proportion equal to that of
Walt Disncy Productions) and immediately put up
half ar rnillion dollars to finance construction. It
also guaranteed loans for a flirther $4.5 million.
The prernicre of the "Disnel,land" TV show, on
October 27 , 1954. drerv 52 percent of the poten-
tial vierving audience (Brooks and Marsh, 1979).
It was ABC's first hit show, and the network was
delighted when the Disney studios followed it
with the weeldy "Mickey Mouse Club" (premier-
ing in 1955). Frorn the beginning, the Disneyland
program was built around the park, ll'hose
five "lands," or areas, provided the framing fbr
the weekly shou's. In the nine months between the
prerniere of the show and the operring of th.
Isn't it captivating to see history reverberate? Throughout my filmmaking career, I have witnessed the movie industry evolve in myriad ways, adapting to new technologies, cultural shifts, and consumer demands. Yet, it was the global pandemic that catalysed the resurgence of a seemingly forgotten gem: the drive-in theatre.
Creative Ways To Introduce Yourself In Writing - Mryn IJenn Smith
This summary provides an overview of the document in 3 sentences:
The document outlines the 5 step process for requesting an assignment to be written through the HelpWriting.net website, which includes creating an account, submitting a request form with instructions and deadline, reviewing writer bids and choosing one, making a deposit to start the assignment, and authorizing final payment upon being pleased with the completed paper. The website offers a bidding system for writers, free revisions, and refunds for plagiarized content. Choosing this service ensures students' needs will be fully met for writing assignments.
This document provides an overview of the first issue of the Hive Mind magazine from Flamingo's Cultural Intelligence team. It features articles on forgotten landscapes and decaying spaces that have become objects of fascination. Experts discuss why people are drawn to these places as a counterpoint to today's emphasis on newness and productivity. The issue profiles urban explorer Liam Young and introduces the concept of "ruin porn." It explores themes of impermanence, decay, and finding beauty in lost or declining spaces. Contributors include architects, psychologists, and photographers documenting abandoned sites around the world.
The Robertson Family brings tourism to West MonroeDoug Rorech
See how the Robertson family of Duck Commander is helping bring tourism to not only West Monroe but the whole state of Louisiana and the importance of this huge project
Luxury brands are exploring new digital trends like curation, bespoke experiences, and intimacy. Digital allows for more personalized communication and customization through tools like customization configurators and bespoke services. Brands are also embracing digital culture through collaborations with artists and designers and drawing inspiration from elements of digital culture like memes, gifs and video games. Curation is also important as brands and users curate content and experiences on digital platforms.
Similar to #CannesLions 2014: Day 1 Recap #OgilvyCannes (17)
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Ogilvy
It’s not always fun or easy to understand an automating, fissuring, hyper-globalizing economy. It’s not always comfortable to consider that decades-old safe and sage advice (“Go to college!”) might become totally obsolete—if we don’t move quickly to curtail the privatization of our primary schools, and/or colleges fail to modernize their offerings.
However with great crisis comes great opportunity, and Millennials are well-equipped to handle the mammoth issues before them. They are, after all, the most educated, most connected generation in American history.
So why the emphasis on…unions? Well, we really need them, and Millennials happen to love them. But the automation era will require its own union, of sorts—what we’re calling a “union of humans.”
7 Lessons from Established Online Video Viewers Ogilvy
This document discusses key findings from a survey of nearly 2,400 established online video viewers about their consumption habits. Some of the main findings include:
- Most respondents expect online streaming to be their sole source of video within a few years and they see traditional TV as becoming obsolete.
- Session viewing, where viewers engage with online videos for extended periods of 30+ minutes multiple times a week, dominates online behavior rather than single video views.
- Session viewing is common across all age groups, not just young viewers. Most viewing sessions occur in the evening prime time hours that compete with television.
- Irrelevant or poorly placed advertising is a major reason viewers abandon viewing sessions, undermining the monetization abilities of
Point of View on Cambridge Analytica Scandal Ogilvy
Last week the Cambridge Analytica data scandal sparked a widespread privacy debate and put Facebook in the eye of a PR storm. Automatically this raises questions from an advertisers perspective. ‘Should we gear up for an audience decrease and reshu e budget?’ Not really. No advertiser data has been a ected and this is mainly an issue on user level, so Facebook already implemented actions to solidify the privacy of its users which is a bene t for advertisers too.
The document discusses the opportunities and strategies for successful e-commerce ventures in Southeast Asia. It outlines four key drivers of e-commerce growth in the region: 1) proliferation of mobile devices and internet access, 2) improved delivery infrastructure, 3) new digital payment systems, and 4) large investments from e-commerce giants. The document argues that e-commerce sales in Southeast Asia will hit $88 billion in the next eight years due to these unstoppable driving forces. It provides strategies for businesses to leverage this e-commerce wave in Southeast Asia and succeed, including understanding consumers' shopping behaviors, differentiating products and services online, and utilizing social media as a demand channel.
2018 Prognostications For The Year Of The DogOgilvy
For the year ahead – 2018 to some, and the Year of the Dog to others – we share our annual Political, Economic, and Business prognostications for China.
The document discusses the Wellness Movement and introduces five themes shaping it: Radical Compassion, Embodied Wisdom, Social Fitness, Somatic Spaces, and Biohacking. It then focuses on the theme of Radical Compassion, which promotes accepting oneself through understanding how the brain has evolved, managing primal responses, and using mindfulness to create headspace and reclaim gratitude.
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannesOgilvy
Michael Disalvo discusses how winning the Young Lions competition changed his career in 5 ways:
1) It led to promotions and new opportunities within his company.
2) It helped him sharpen skills like brevity and creativity.
3) It gave him confidence and a sense of belonging in the industry.
4) It renewed his passion for marketing and public relations.
5) It taught him how much more he still has to learn despite his success.
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
By David Levitt, Former Worldwide President of Learning & Development, recently retired from Ogilvy after 45 years.
This is an excerpt from his retirement speech.
For Goodness’ Sake: Satisfy the hunger for meaningful business Ogilvy
For Goodness Sake is about transforming businesses into “Purposeful Enterprises.” Business, being the most adaptable of human institutions, is already shifting to encompass the new priorities our global society is setting out, but a full change to purposeful enterprises—enterprises that exist for many interlocking reasons and strive for complex outcomes—will emerge only with great planning and thoughtfulness.
This document discusses the growing trend of vertical video content consumption on mobile devices. It provides perspectives from executives at Ogilvy on the pros and cons of vertical video. While 98% of mobile usage is in portrait mode, vertical video is still a nascent format with limited distribution on desktop. Brands are experimenting with vertical video on platforms like Snapchat, seeing higher engagement rates. Overall, the experts recommend testing both vertical and horizontal video formats given different audience preferences and video purposes.
OgilvyRED - Dollars and Sense of ConnectivityOgilvy
Mobile connectivity has the potential to provide significant economic and social benefits globally, but its impact depends on factors like infrastructure development and affordability. The mobile connectivity ecosystem involves infrastructure providers (carriers), services/content providers, and consumers. While carriers play a pivotal role by operating networks, the benefits are not evenly distributed. In developed nations, higher bandwidth enables services like video streaming but in developing areas, basic connectivity can improve access to information, resources and opportunities that positively impact areas like health, education and economic growth. Ensuring widespread affordable access remains an ongoing challenge.
This document discusses the early history and development of television as a mass medium. It notes that television content initially borrowed from radio, with radio networks and executives helping to establish the first television networks and shape early programming. Government regulation restricted access to television broadcasts, ensuring networks became the dominant gatekeepers. While television grew slowly at first, by the 1950s it had become a ubiquitous part of American homes and culture, homogenizing society and fueling the need for more programming and advertising. This established the foundation and power structure of the television industry that still exists today.
This document discusses the concept of "behavior brands" and how brands need to shift from simply communicating messages to taking meaningful actions that demonstrate their values. It provides examples of brands like I LOHAS water and Nestle that have become more engaging by focusing on behaviors that help consumers. The document also discusses how a new generation, referred to as "Gen B", values brands that act according to their stated purposes and priorities, not just talk about them. It advocates that brands develop "blueprints" focused on actions and behaviors to engage this new generation of consumers.
Millennials are not a monolithic group, but rather consist of diverse subgroups divided by factors like age and socioeconomic status. While some experts generalize about Millennials' interests, the realities of their experiences vary greatly from prosperous to impoverished. Though often characterized as uninterested in politics, Millennials have effectively used social media and online activism to enact political change on issues like internet regulation and LGBTQ rights.
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy
This document outlines the awards and recognition received by a digital performance network over 4 years from 2012-2015. The network won 124 Cannes Lions across various categories including 58% in branded content and entertainment. It was also highly visible on social media, receiving over 28,000 mentions on Twitter which was 28 times more than any other agency and far exceeding mentions for Twitter and Google.
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions Ogilvy
Wendy Clark, President of Coca-Cola North America's Sparkling Brands and Strategic Marketing, gave a masterclass on leadership at Cannes Lions. She discussed three of her most cherished principles: bravery, being underestimated, and belief. Bravery involves having a strong point of view and acting on it despite risks. Being underestimated lowers expectations and fuels competitiveness. Belief is a powerful tool when leaders inspire both individual and collective belief through humble confidence.
Day 3 of the 2015 Cannes Lions festival saw surprising performances from celebrities in their presentations. Deals were announced between major companies including WPP, Snapchat, and Daily Mail forming a new content marketing agency, and Unilever and Vice Media forming a partnership. Google representatives discussed the challenges of moderating content on YouTube and ensuring it remains open while removing violent propaganda. Diana Nyad gave an inspiring talk about her record-breaking swim from Cuba to Florida, though some felt her narrative of success promoted narcissism.
How Does an Ad Man Inspire a Revolution #OgilvyCannes #CannesLionsOgilvy
Tom of Finland was a pioneering gay artist who also had a successful career in advertising. This document outlines five lessons modern creatives can learn from his career: 1) Pessimists don't win while pain and unhappiness can drive creative work; 2) Tom's artwork promoted safe sex during the AIDS crisis showing reason can outweigh passion; 3) Counter-culture respects the past while looking to the future; 4) Tom depicted masculine, powerful gay men which helped shape self-identity and soften stereotypes; 5) Changing how people see themselves can change how they are seen by society.
Research to Results: A Behavioral Economist's Guide to CROVWO
Are your A/B tests yielding lackluster results, despite your best efforts? It’s time to rethink your approach.
Join Florent in this power-packed session as he connects the dots to the science behind successful Conversion Rate Optimization (CRO). Gain exclusive access to Florent’s groundbreaking insights into user behavior, distilled from years of research and practical application.
Discover how these insights translate into profound improvements in conversion rates, with strategies that consistently deliver double and triple-digit uplifts.
🚀 Excited to Share Our Comprehensive Analysis on Ather! 🚀
I am thrilled to share a presentation that our team recently completed on Ather, focusing on an in-depth brand and customer analysis. This was a group project that brought together diverse expertise and insights, resulting in a holistic examination of Ather's market positioning and customer engagement strategies.
📊 Project Contributors:
@Deepyanti Maskara - Social Media Marketing Expert
@Siddhesh Kondaskar
@Sudip Ghimire
@Leah CX
Key Highlights of Our Analysis:
🔍 Buyer Persona & Customer Journey
In my role, I concentrated on developing detailed buyer personas and mapping out the customer journey. Understanding our customers' motivations, challenges, and decision-making processes allowed us to create targeted strategies that resonate with Ather's audience.
💡 Brand Analysis
We delved into Ather's brand identity, evaluating its strengths, weaknesses, opportunities, and threats (SWOT analysis). This helped us identify areas where Ather can enhance its brand equity and customer loyalty.
🔄 Customer Engagement
Our analysis also included a thorough examination of Ather's customer engagement tactics across various platforms. We assessed how effectively Ather communicates with its audience and the impact of these interactions on customer satisfaction and retention.
Key Takeaways:
Customer-Centric Strategies: Emphasizing a customer-first approach in all touchpoints can significantly boost brand loyalty.
Data-Driven Insights: Leveraging data to understand customer behavior and preferences leads to more personalized and effective marketing strategies.
Innovative Engagement: Continuous innovation in engagement tactics keeps the brand relevant and top-of-mind for customers.
I am incredibly proud of the collaborative effort and the insights we uncovered. This project has been a valuable learning experience, and I am excited about the potential it holds for enhancing Ather's brand strategy.
Feel free to reach out if you'd like to discuss our findings in more detail or share your thoughts on Ather's customer engagement strategies!
#BrandAnalysis #CustomerJourney #BuyerPersona #MarketingStrategy #Ather #TeamWork #CustomerEngagement
In an era of information overload, it takes a lot for a message to cut through the noise. More than ever before, brands are leveraging executive leaders as their messenger and most visible catalyst for brand storytelling. However, external presence alone is no longer enough; rather, one’s influence is the new imperative for communications and business success. This presentation will explore how executives are navigating the communications ecosystem, especially their attitudes, behaviors and priorities and what it takes to "Earn Influence."
Key Takeaways:
Attendees to this presentation can expect to walk away with a new understanding of what makes someone "influential," the business value of having a visible executive with a distinct voice and POV and an understanding of how to establish a persona that can help an executive show up for their audiences on all channels.
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfSocial Samosa
According to the report, the most popular method for pushing ads on digital platforms was Twitter Display, which accounted for 39% of all ad impressions.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL
SMM Owl provides all social media services to get quick results. Our panel offers a one-stop solution for businesses looking to boost their online presence through effective social media management. We provide all social media services like YouTube, Facebook, Instagram & other platforms. They’ve been the go-to source and trusted provider of cheapest SMM Panel not just for YouTube, but for other media channels as well, so you may reap the benefits of a well-balanced and robust expansion of your online presence across all social platforms. They provide youtube subscribers, watchtime, likes & views at very affordable price.
Ormax Media - Streaming Originals Mid-Year Report.pdfSocial Samosa
Ormax Media has released its ‘Streaming Originals Mid-Year Report’. It covers the top original shows and films in Hindi, Telugu, Tamil, and International languages.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
This presentation is for you whether you are:
- Web Developers
- Computer Science Students and Graduates
- Digital Marketers
- SEO Specialists
- Switching to Tech or SEO Roles
- Or even for tech-savvy entrepreneurs and startup founders
This slide is for those who want to understand the intersection of web development & SEO and how it impacts SEO visibility.
- Learn how to build websites that rank well in search engines.
- Make yourself more marketable in a competitive tech market.
- Real case studies that reflect the impacts of SEO in the web ecosystem and it's visibility.
Demapro: Your Partner in Strategic Market Insightsarun mishra
Demapro is a premier market research company dedicated to providing businesses with actionable insights and strategic intelligence. Our mission is to empower organizations with the data and analysis needed to make informed decisions, drive growth, and stay ahead of the competition.
10 Event Management Fun Facts that will make you laugh and appreciate the challenging but rewarding business event management industry.
I presented this as a light moment during MICECON 2024 at Clark, Philippines.
It was a fun presentation aimed at setting the tone for event attendees to be comfortable in the three-day event of MICECON - the Philippines top MICE event.
Debut Infotech is a leading blockchain development company offering innovative solutions for secure, decentralized applications and smart contracts. We specialize in cryptocurrency development, tokenization, and blockchain consulting.
samsung frametv campaign .pdf by pooja patni ( ppt )piapatni26
S A M S U N G ’ S # F R A M E T V C A M PA I G N
I N T RO D U C T I O N O F C A M PA I G N
Samsung’s Frame Tv campaign aspires to reinvent home
entertainment by merging cutting -edge technology and
creative beauty.
This campaign portrays the television as more than simply a
device for watching material; it is also a configurable piece of
art that complements home design. O V E RV I E W
•The campaign highlights the Frame Tv’s
unique ability to change into a digital art
display while not in use, with customizable
bezels to match a variety of interior styles.
•It emphasizes Samsung’s creativity in
combining technology andart,appealing to
both tech fans and design -conscious
customers.
C A M PA I G N S T R AT E G Y
Influencers and media: working with interior
designers, artists , and lifestyle influencers to
exhibit the Frame TV in a variety of context.
Storytelling: emphasizing the TV’s dual use as
an entertainment device and an art showcase.
Events and pop -ups: creating pop -up galleries
and virtual tours for potential customers to
see The Frame Tv. M E D I A M A R K E T I N G & I T S I M PA C T
Platforms used include social
networking, video commercials,
and digital advertisement.
Engagement strategies include
teasers, user generated content, and
behind -the-scenes peeks at the
Frame Tv’s design and functioning. •Sales growth: sales increased significantly
because of the unique selling proposition.
•Brand perception: improved brand
perception, establishing Samsung as a
leader in innovative and design.
•Market differentiation: successfully
separated from competitors by combining
technology and art. K E Y S U C C E S S F A C T O R
Innovative features include Art mode, adjustable
frames, and smart TV capabilities.
Aesthetic Appeal: the television merges in with
home décor and serves as an art piece.
User experience: high -quality digital artwork and
easy smart features improve the viewing
experience.
F U T U R E M I L E S T O N E S
•Expanding Art store: increasing the number of artworks
offered on The Frame TV .
•Enhanced customization: more bezel options and
personalized art curation.
•Smart home integration: connecting The Frame TV to other
smart home devices.
C O N C L U S I O N
Samsung's The Frame TV campaign is an excellent example of
smart marketing that combines technology and aesthetics.
Samsung has set a new standard in the home entertainment
business by emphasizing the product's distinguishing qualities
and appealing to a wide range of consumers, resulting in
increased sales and brand recognition.
2. Recap day
L i o n s
Cannes
2 0 1 4
1
Wait, what?
ITSTARTSTODAY?Cannes woke up a little rough from its year-long hibernation,
staggered aimlessly down the Croisette with its shirt buttoned
Moyshe Kapoyer, and, once at the Palais, delivered a sleepy
Sunday matinee kind of performance. Sunday has always been
the mixed-stream recycling day of the Cannes calendar, and this
one was no exception. The celebrities on stage fit right in, having
each been reduced, reused, and recycled. David HASSELHOFF
ran down the orchestra aisle holding a Baywatch life preserver.
Fortunately, there weren’t that many folks around to see that bit
of creaky-kneed theater. Many of the delegates are just arriving,
the rain has just let off, and those who went down to the festival
halls…well, let’s just say they didn’t have to stand in line.
1
3. Recap day
L i o n s
Cannes
2 0 1 4
1
the thread
ofanideaBrandOpus spent its lunch hour talking Greek mythology—a tactic
generally not recommended if you want to have company while
you eat. Yet they pulled it off, entrancing a multitude of creatives
with a story about the multiplicity of creativity. Ariadne’s thread
let Theseus travel all possible routes back through the labyrinth
as he sought out his freedom. A pluralistic cast of mind does the
same when you’re hunting for a solution or the best expression of
an idea. Ideas can’t be forced or dug for. They must be entertained
and explored and seen from multiple points of view. Creativity
comes into play next, for it is what you do with the idea once it
happens that matters. Creativity is the journey; it is the work itself.
2
4. Recap day
L i o n s
Cannes
2 0 1 4
1
distributedcreativity
The pluralistic nature of creativity can apply to creatives as
well. Instead of trapping creative in a silo, smart companies
are learning to nurture innovation in every corner. Permission
to be creative is like a soaker hose for grass seed—it helps it
germinate everywhere. We call that Pervasive Creativity here
at O&M (and we’re damn proud of it, too). For us, everyone is
a creative—not just the unshaven guys who show up at work
to play ping pong at 11 am. Twitter, especially for storytelling
purposes, is distributed creativity in action, and that is
embodied by Sir Patrick Stewart, prince of stage and screen,
who blew the last vapors of The Hoff out of the auditorium
with a gust of respectability. Only two years into his Twitter
life, and Stewart has already used the platform to turn his
public perception from stuffy Olympian figure to hilarious
goofball, in part by putting himself out there and letting the
audience decide what was funny or not. In so doing, he and
Ian McKellen co-created the story of the new Patrick Stewart.
3
5. Recap day
L i o n s
Cannes
2 0 1 4
1
when did hr become
abattleground?You didn’t know it, but while you were watching Desperate
Housewives, the Talent Wars broke out. Today was
Creative Talent Day at Cannes, and the speakers were
lined up like penguins on an ice floe to give their tips on
how to attract the best ones, appeal to the youngsters,
and get rid of the crappy losers. Millennials are the
choice prey these days, and attracting them takes more
than just hard currency. According to Charles Day of The
Lookinglass, “They are not motivated by money. They
want to make a difference.” (That sentiment drew a snort
of derision from the nearest millennial, by the way.)
4
6. Recap day
L i o n s
Cannes
2 0 1 4
1fail it
forwardThe guys at Latinworks also wanted to make a difference,
which was why they came to Cannes with the worst work
they’ve ever done. Their orgy of failure was trotted out to
teach the audience the lessons of failure, and we’re not
talking about the sanctimonious bullshit we usually hear:
the romanticization of failure and gauzy stories of people
who failed and then went on to found eleventy-billion
dollar companies. We learned from these brave souls
the true value of value. “Experience,” said Sergio Alcocer,
“is the real prize of failure.” In a world where information
is accessible to anyone, you find the most value is the
one item that isn’t a commodity. The experience born of
failure is just that thing. It is your competitive advantage.
5