"Let's do more in 2024!" is the mantra Sam Matheny set for the new year back on January 1. With February now underway, Sam thought it would be a great time to do an early check on our progress. https://lnkd.in/e4ZmJB5t
During our recent Trendspotting 2024 MENA event in Dubai, DV’s Wayne Tassie spoke to Assembly Global’s Mohammad Basma as part of our DV Live video series, where we interview industry leaders and pick their brains on the latest ad tech trends and insights. 🤝
Check out our latest DV Live interview to learn how media quality drives ROI and more: https://ow.ly/BYae50Qa2QU
There have been any number of articles about whether Super Bowl commercials are still worth it. The better question is: how do you execute a Super Bowl campaign that's got stand-out creative (no small feat) AND - key point - is fully integrated across social, earned, and content platforms that people are actually using? How do you tap into pop culture relevance without it feeling like "marketing"?
It starts with a fully integrated team from the jump, so that brilliant creative ideas are purpose-built to live in multiple places and engage audiences where they live. We just happen to have the bestest example to share today: take a peep at the newest campaign for Visit Las Vegas from the brilliant team at R&R Partners
It's got allll the good stuff: a petition to change the world* (please sign!); a music video from an artist I love (Tobe Nwigwe, who also released the track on Spotify/Apple Music); and a launch last night with a Jimmy Kimmel integration featuring Chad "Ochocinco" Johnson (who, btw, has produced more bonus content on his personal socials than any influencer I've ever worked with).
*technically not changing the world with this petition but it's a Super Bowl in Vegas, OF COURSE we want more excessive celebration. Still a worthy cause.
Chief Digital Officer | Ex-Missguided | Ex-Boohoo | Ex-THG | Digital Marketing & Ecommerce Expert | Mentor
1moSee you there Pete