Jon Dupuis’ Post

ROKU - Where Engagement Meets Results Engagement is the name of the game in the digital world, and ROKU excels in this aspect. The average click-through rate (CTR) for ROKU ads is a remarkable 1.5%, compared to the 0.35% industry average. This means ROKU viewers are not just passive spectators; they're actively engaging with content. Ready to elevate your business's engagement levels? Let's chat about setting up a ROKU channel to take your brand to the next level.

Missed our panel on diverse-owned media with Infillion and Mirror Digital at Cannes? Our CMO, Lori Goode, discussed how programmatic can address today’s challenges, emphasizing the need for more transparency and efficiency to support diverse voices.    “Diverse-owned media often does not have the traffic scale to make their publishing work, and so they buy traffic from other publishers like Facebook in order to get more traffic to their sites. We need to get transparency right, we need to get clear expectations, and we need to make programmatic well-lit and efficient.”    Get the full recap here: https://lnkd.in/eWsS_P2a  

ROKU - Where Engagement Meets Results Engagement is the name of the game in the digital world, and ROKU excels in this aspect. The average click-through rate (CTR) for ROKU ads is a remarkable 1.5%, compared to the 0.35% industry average. This means ROKU viewers are not just passive spectators; they're actively engaging with content. Ready to elevate your business's engagement levels? Let's chat about setting up a ROKU channel to take your brand to the next level.

🚀📢 New Episode Alert! S3 Ep18: A Fresh Take on Traditional Media: A panel of industry Leaders Explore the Evolution of Established Media 📺📻🎙️🎥 Aside from being the longest episode title, this is a riveting discussion on the resilience and evolution of traditional media. 🔗 https://lnkd.in/e4kAmyX6 🔍 Featuring expert views from: ⭐ Jill McGrath, TAM Ireland ⭐ Aoibhin Lennon, Outdoor Media Association ⭐ Cassandra Joyce, Pearl & Dean Ireland ⭐ Ciaran Cunningham, Radiocentre Ireland With the likes of Nils Leonard celebrating the power of OOH, Mark Ritson telling us that if we allocate 11% of our marketing budget to radio advertising, the entire campaign’s effectiveness will double, Peter Field releasing Why TV is at the heart of effectiveness and Neuroinsight showing that a 30-second cinema ad had 1.75 times more chance of having its “intended impact” on memory and engagement than a 30-second TV ad. It was time to explore the revival in fortunes and favour of these traditional channels. 🏃♂️ 🏃♀️ We put the leading industry bodies through their paces and get their take on the landscape, the challenges and opportunities faced by traditional media, innovative research studies, and the importance of measurement and effectiveness in advertising. 🎙 Tune in to understand why balancing digital and traditional strategies is more crucial than ever! 01:12 Insights on Traditional Media's Evolution 02:59 The Digital Shift: Analysing the Impact on Advertising Spend 05:13 Reassessing Media Strategies: A Shift Back to Broadcast? 06:52 Breaking Down Misconceptions in Media Planning 11:05 The Importance of Diverse Media in Campaigns 12:59 Measuring Success Beyond Digital Metrics 24:11 Revisiting Event-Based Media and Consumer Engagement 27:02 Addressing the Digital Focus in Media Planning and Buying 29:51 The Sonic Boom of Audio Media 30:06 Marketing Challenges and Strategies 36:06 Innovations in Media: A Closer Look 38:21 The Future of Media Measurement and Creativity 52:10 Busting Myths and Setting New Goals 👉 Listen, learn, lead with That's What I Call Marketing and let us know your thoughts! #MarketingPodcast #TraditionalMedia #DigitalTransformation #MediaEffectiveness #AdStrategy PML Group Talon Geoff Lyons RTÉ Media Sales Aoife Marie O Regan Virgin Media Ireland Sky Media Ireland Bauer Media Group Chris Doyle Global Media Central The Indie List Peter McPartlin Úna Herlihy Diplomat Agency Dee Reddy Thanks to Poddle Audio for hosting this episode

𝗗𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗼𝘂𝗿 𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲𝘀 𝗮𝘁 𝟭𝟱𝟮 𝗠𝗲𝗱𝗶𝗮 🚀 We are excited to share a significant milestone for our company: we have defined the mission and values of 152 Media! 🎉 A few days ago, we held an event where we could gather our entire 152 Media team, to enjoy a lunch and collectively define our mission and values. Besides being a great opportunity to connect with those we don't see daily, we could discuss what 152 Media means to us. As part of our #mission, we defined ourselves as pioneers in the development of innovative solutions for publishers. Our main objective is to maximize the profitability of digital advertising on websites by implementing continuous technological evolution to improve our services. Regarding our values, we highlighted five pillars of this company: 𝘁𝗲𝗮𝗺, 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆, 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗵𝘂𝗺𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆. We are grateful for the valuable contributions of every team member during this process. It was wonderful to see how each of us shared a common vision for the future of 152 Media 🙌. #152Media #team #companyvalues #innovation #transparency #monetization #digitaladvertising #publishersolutions Federico Tejera Matias Miles Candelaria Cavoli María Milagros Terán Sofía Sierra Daniela Raschi Alejo Ajras Agustín Medina Joaquin Allende Fernando Salvato Ezequiel Isola

https://lnkd.in/g4g4MxKa Radio’s upfront selling season is in high gear but booking business for 2024 comes amidst financial challenges consumers are facing. “There are headwinds, these are really challenging times,” Audacy CMO Paul Suchman said. “There are a lot of advertisers who are thinking about their spends,” Despite that, some marketers are increasing their ad investment, as long as the campaign demonstrates a measurable return on ad spend. Focused on the middle and bottom portion of the purchase funnel, these advertisers are looking to drive quantifiable results, whether sales, website visits, engagement, or other campaign objectives. That’s why Audacy’s upfront sales pitch this year revolves around attribution & accountability. Radio’s second largest group is also using research in its pitch to brands and agencies, making the case that advertisers are underinvested in audio as a whole. Media agency network dentsu & Lumen Research measured various audio formats and environments across 3 unique studies in podcasts, radio, and music streaming. The headline: audio performs better than video in grabbing people’s attention and generating brand recall. The study found that each audio channel has its own unique strength in driving attention and brand impact. Podcasts drove the highest attention while #radio was found to be the most #costefficient #media platform in driving attention. “What we're seeing is that marketers are paying more attention to attention,” Suchman said in a conversation with Adweek SVP Chris Ariens. At a time when Americans are bombarded with 4,000 advertising messages daily across multiple platforms, devices, and channels, research that shows audio’s ability to cut through the #clutter and grab consumer attention opens new opportunities for radio and podcasting to play a larger role in media plans. Suchman told the Adweek audience that the dentsu study and an earlier one by Neustar are having an impact. “There's some really great research we're doing and that's having a wonderful upstream impact on helping #planners think about #audio as part of their plans,” Suchman said. “But the message is really focused on performance and differentiating products.” The Neustar analysis showed a slight shift of ad dollars to optimize audio brings significant returns across various categories: a 1.2% shift of media investment to audio would increase brands’ return on audio ad spend by as much as 23%. Suchman said they are taking that message to marketers in the entertainment industry, where audio investments are down. “Entertainment probably stands the most to gain,” Suchman said. “There's a visual bias, particularly for movies and TV shows. But the absence of video really triggers theater of the mind,” he said. When audio is done right, it allows entertainment advertisers “to connect in a very, very impactful way.”

Unlocking Local Success: Why Advertisers in Napanee and Lennox & Addington Choose 88.7 myFM Happy Friday! As we embark on a new season, we are reaching out to both our existing partners and potential advertisers to explore exciting opportunities with 88.7 myFM. Local Expertise: With deep roots in Napanee and a commitment to showcasing the unique charm of Lennox & Addington, we bring unparalleled local expertise to your advertising strategy. Extensive Reach, Local Impact: Our signal covers the entire region, ensuring your message resonates from Napanee to every corner of Lennox & Addington, maximizing your local impact. Engaging Radio Content: Become an integral part of the community conversation with our captivating radio programs, creating a memorable connection with your audience. Innovative Online Presence: Beyond traditional radio, our online platforms amplify your reach. Leverage our online presence, including streaming services and digital platforms, to engage with a digitally savvy audience. Community-Centric Approach: We are more than just a radio station; we actively participate in local events and causes. Aligning your brand with us means contributing to the fabric of Napanee and Lennox & Addington. Tailored Advertising Packages: Recognizing the uniqueness of every business, our team collaborates closely to create customized packages that meet your specific goals, whether it's increasing foot traffic, promoting special offers, or enhancing brand awareness. Proven Track Record: Join the ranks of numerous local businesses and brands that have flourished with 88.7 myFM as their advertising partner. Our success stories are a testament to the effectiveness of our strategies in driving local business growth. Let's Discuss Your Brand's Potential: Whether you are an existing partner or a potential advertiser, we invite you to explore how 88.7 myFM can be the catalyst for your brand's success. Let's tailor advertising solutions to meet your unique objectives and elevate your brand in our beloved communities. To schedule a discussion or inquire further, simply reply to this email or contact us at johns@mbcmedia.ca sonyab@mbcmedia.ca or ashleyb@mbcmedia.ca Thank you for considering 88.7 myFM as your advertising partner. We look forward to the opportunity of working together to amplify your brand in Napanee and Lennox & Addington. Tim My Broadcasting Corporation Lennox and Addington Chamber of Commerce County of Lennox and Addington Napanee BIA Town of Greater Napanee #localbusiness #localgovernment

This study illustrates what those of us who have been involved in addressable TV advertising have know for years - addressable works. But, as the article points out, addressable is a part of the media mix and must be well integrated with other delivery methods to ensure the effectiveness of campaigns. Treating addressable as a standalone channel will lead to inefficiencies. The industry needs to recognize that cross platform campaign control (including reach and frequency) is in everybody's interest. Fortunately, GoAddressable, Canoe, and the content providers are already moving in this direction. Now we need the CTV and addressable vendors to recognize that data integration and standards will raise the tide.

Feeling lost in the complex world of CTV advertising? We’ve got your back! At CTVBuyer, we connect the dots between advertisers and publishers, offering a one-stop solution for buying and selling CTV advertising inventory. 📺 Our expansive network of top-tier publishers and advertisers guarantees your campaigns hit the right audience at the right moment, driving results and boosting effectiveness. But that’s not all! Our team of dedicated experts provides personalized support at every stage. From crafting custom ad strategies to optimizing campaign performance and delivering actionable insights, we’re here as your partners in success. 🤝 Ditch the maze and embrace streamlined advertising success with CTVBuyer.