StoreHero

'I haven't really seen an increase in the CAC... it's considerably cheaper for us to acquire a customer in the US now.' - Donal Breslin, Nomad the Label Discover how seasonality and strategic shifts impact CAC and AOV for Nomad the Label in this insightful episode. 🎧 Listen the full episode on Spotify: https://lnkd.in/dunHBYeq 📺 Watch the full episode on YouTube: https://lnkd.in/dZ_jZhiv

Most DTC brands outsource their marketing to digital agencies, ensuring their creative and ad management is top-notch. But what about the finance side of things? It's crazy how often I see DTC biz relying on older school accountants who may lack the specific expertise needed for this industry. With rising CAC, DTC is no longer just a marketing game; it's a numbers game wrapped in a marketing cloak. That's where a Fractional CFO comes in. A Fractional CFO provides strategic financial guidance tailored to your ecommerce needs without the commitment of a full-time hire. They bring the domain expertise that can be the key to scaling your business effectively. If you're looking to take your ecommerce brand to the next level, consider bringing on a Fractional CFO! Check out this 👇

A quick insight on how we at StoreHero think about Lifetime Value (LTV) a bit differently. In e-commerce, LTV often measures the total revenue a first-time customer generates over time. But we believe looking at LTV through the lens of gross profit gives a clearer picture of customer value. Check this out👇

Is your advertising strategy leveraging the full potential of creative diversity and machine learning? This week on the podcast, we speak to Cody Wittick, co-founder and co-CEO of Kynship, as we dive deep into the evolution of influencer marketing and performance marketing in the Shopify ecosystem. Takeaways: ✅ How utilizing machine learning systems can lead to better advertising decisions and remove human bias. ✅ The importance of cost controls in ad accounts to maximize volume at profitable spend. ✅ Why creative diversity and volume are key to driving efficient and effective campaigns. ✅ Shifting from ROAS to finance-oriented metrics like contribution margin and above target spend analysis for a more comprehensive view of ad performance. 🎧 Spotify: https://lnkd.in/ekqks8wU 📺 YouTube: https://lnkd.in/eHBwuN_W

New iOS App 📱 you can now access our new and improved mobile app view on iPhone! 1) Visit app.storehero.ai on Safari. 2) Tap the ‘Share’ button on Safari, then scroll down and tap ‘Add to Home Screen’ 3) StoreHero App will show up on your home screen, just like a native iOS app with full navigation and no browser window in your way.

Hey London! We are back, this time for the Ecomm Pulse event on 31st July 2024 at 6:30 PM at... 🥁 Klaviyo London! If you are in the e-commerce industry, this is a must-attend event for networking and gaining great insights into e-commerce and profitability from expert speakers. Enjoy great conversations, valuable insights, and complimentary food and drinks. Click here https://lnkd.in/dDtmG55N and register. 📍 Klaviyo London | 49 Southwark Bridge Road 🗓️ 31st July 2024 | 6:30 PM Hosted by @StoreHero, Shopbox AI , Octane AI , and Klaviyo

🎉 We're Back in London on July 31st! 🎉 After an amazing event in London last week, we're excited to announce our return for the summer party - Ecomm Pulse London Edition! Join us at the Klavyio office for an evening (on the rooftop 👀 ) of merchant roundtables, FREE cocktails, and delicious nibbles. 📅 Date: July 31st 📍 Location: Klavyio, 49 Southwark Bridge Rd, London SE1 9HH, United Kingdom This event is hosted by StoreHero in partnership with Shopbox AI, Octane AI, and Klaviyo. We've had a fantastic series of events in Ireland over the past few months, and now we're bringing the energy across the water to London. Stay tuned for some exciting speaker announcements later this week! Don’t miss out – join us by clicking the link below! 👉 https://lnkd.in/eQvDrQmk Karl O'Brien Aoife Teague Robert Carr Alan Gormley Ciarán Carrick

Who has already tried StoreHero? LOVING it so far. Such an easy way to plug in your number and have a CEO dashboard for marketing KPIs by channel, Contribution Margin, and overall financial metrics generated for you to pull learnings from campaigns, offers, etc at a glance.

When ad costs were lower, agencies didn't need to be as close to the finance side of the busienss but unfortunately that's no longer the case. It can be intimidating - but the confidence and clarity that comes through running paid advertising through the lens of profitability is a game changer! For agencies -this can also be a big competitive advantage as brands appreciate your optimising towards the same metrics that they're being held to at the end of the day - which is profit. Here's a great clip from Thomas Gleeson and Jonathan Snow from Avenue Z from our latest podcast. 🎧 Listen on Spotify - https://buff.ly/3xVD5jy 📺 Watch on YouTube - https://buff.ly/4czXfOV