In 2023, India faced a staggering 79 million phishing attacks 🎣 , as reported by Zscaler. To combat this threat, Taboo 🙅♀️ and ICICI Bank embarked on an impressive campaign to educate users about identifying and avoiding phishing scams. Their ads covered various scenarios, from Fake App Frauds to SMShing and UPI Pin Fraud, emphasizing the importance of not divulging personal information to fraudsters. However, genuine agents of banks and NBFCs 🏦 pose another risk. In the same year, personal loans totaling ₹64,778.27 crores were disbursed, surpassing other loan categories. Many of these loans are sourced through Direct Selling Agents (DSAs) who often use personal email and WhatsApp to collect customer documents like PAN cards and Aadhar details. Unfortunately, if these documents remain on personal devices, they are vulnerable to misuse for fraudulent activities via a sophisticated social engineering attack. While the BFSI industry strives to protect consumers, this risk can be mitigated by equipping agents with enterprise-grade WhatsApp solutions. By adopting secure communication channels, such as enterprise-grade WhatsApp, agents can safeguard sensitive customer data and protect against potential scams and illegal activities.
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With declining contact ratios, WhatsApp is an excellent tool for customer follow-ups.
📊 In the digital age, is cold calling still effective? Did you know it takes an average of 8 attempts to reach a prospect via cold call? This raises crucial questions for sales teams, especially insider sales teams: - Is this approach worth the time and effort? - How do today's customers prefer to be contacted? - What's the most effective way to connect with leads? The answer may lie in your pocket. We've found that texting leads, particularly through WhatsApp offer many advantages: 👀 Increased visibility: WhatsApp demonstrates a strikingly higher open rate of 98%, indicating that nearly all messages sent are read. 🕊️ Less intrusive: A WhatsApp message allows prospects to respond at their convenience. 📬 Persistent presence: Unlike missed calls, messages remain accessible, ensuring your outreach isn't overlooked. 🖼️ Rich media sharing: Easily send product images, brochures, or video demos to enhance your pitch and engage prospects visually. ⏱️ Real-time engagement: WhatsApp's 'typing' and 'read' indicators give valuable insights into prospect responsiveness, allowing you to follow up at the right time. What's your experience with different outreach methods? Share your thoughts below!
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Is property registrations the same as property sales (housing market)? Recently we saw two conflicting new reports for the housing markets in Mumbai: 👎 Last Week: A report by PropEquity which showed an 18% QoQ decline and 2% YoY decline in housing sales in 9 major cities including Mumbai. According to the report Mumbai witnessed sales of 13,032 units between April and June (till date) in 2024 as against 17,307 in Q1 2024. (https://lnkd.in/ddEufYbv) 👍 Today: A report by Knight Frank said Real estate registration in Mumbai rose 8% to 14,150 units this month. (https://lnkd.in/d_jWGyUA) Both the report are indication of housing marketing. However this disparity in numbers may be due to several factors, such as the registration of new houses in redevelopment projects, which might not be classified as sales. There would be many factors at play however it is clear that reporting could have been better so as not leave any doubts 🤷♂️ in the mind of the readers.
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Groups API would be a game changer. We will be working with a few Pilot Customers who manage 1000's of WhatsApp groups using personal WhatsApp which overtime gets unscalable: ❌ Hard to Manage Access When New Employees Join/Leave ❌ Data Loss (no backup) ❌ Unprofessional ❌ No Analytics/Revenue Insights Groups API has a potential to improve over all Sales/After Sales Ops impacting both top/bottom line for businesses.
WhatsApp Announcement 💥 WhatsApp has announced Groups API. The power of WhatsApp groups are amazing. A lot of businesses run B2B sales via WhatsApp groups. For all the sales professionals, marketers, and developers who have been eagerly awaiting this - WhatsApp is rolling out Group support for their API soon! This much-anticipated feature is a potential game-changer for leveraging WhatsApp at scale in sales. We at SalesChat.Pro are thrilled about the endless possibilities this will unlock for sales teams. What are your thoughts on using WhatsApp API Groups in your sales process? How do you envision your team utilizing this new capability? Swipe through the carousel to see the 5 major benefits this new feature offers! 👉 #WhatsApp #SalesTech #APIUpdates #LeadGeneration #SalesProductivity
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In today's competitive world, businesses face losses from leakages and privacy breaches. Saleschat.pro's number masking features on WhatsApp prevent lead leakages, protecting your business.
With Saleschat.pro you enable Number Masking even for agent-customer WhatsApp chat. In today's privacy-conscious world, people are increasingly wary of how their personal information is handled. They fear their numbers might be: 🚫 Shared without consent 📞 Used for unsolicited calls 🕵️ Leaked to third parties These concerns are valid, but they shouldn't hinder effective sales communication. At SalesChat.Pro, we're revolutionising how sales teams connect and engage with leads on WhatsApp. One of our top priorities is protecting the privacy of our leads and customers. The Number Masking feature in SalesChat.Pro hides your phone numbers from your sales agents. This means: This means: ✅ Enhanced lead privacy ✅ Reduced risk of data leaks ✅ Improved compliance with data protection regulations ✅ Increased trust from potential customers What are your thoughts on number masking in sales communications? Share your perspective in the comments. #SalesTech #LeadGeneration #DataPrivacy #WhatsAppMarketing
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“it's a bird! It's a plane! No, it's Prevention and Regulation of Unsolicited and Unwarranted Business Communication, 2024!” Prevention and Regulation of Unsolicited and Unwarranted Business Communication, 2024 aims to shield consumers from the onslaught of unsolicited spam calls, texts, and messages on social media. What does this mean for you? The government is cracking down on those annoying calls and messages about loans, insurance, or promotions. Key points: ✅ These rules target any company sending promotional messages or making marketing calls. ✅ Telesales agents cannot use personal mobile ❌ ❌ ❌ numbers to make such calls, only registered 14XX or 16XX series will be allowed for such phone calls. ✅ They need your explicit consent in digital form before sending any promotional material. ✅ When they do call, they must clearly identify themselves and state the purpose of their call. ✅ You must have an easy, free way to opt-out of these messages and phone calls. ✅ ✅ ✅ And most importantly Banks & Insurance Companies are directly are responsible for violations by its direct and indirect agents. TEXT from the draft: "A person M is a consumer of a bank X. M is getting repeated communication for pre-approved loans from multiple telephone numbers claiming to be associated with X. The communication is being made by Y (or its agents) who is engaged by X to make such communication on behalf of X(Bank). Here Y is the Maker. X(Bank) has engaged Y to make the communication. X(Bank) is the intended beneficiary from this communication. The communication is made in the name of X(Bank). In this scenario, these guidelines would be applicable to both X and Y." These guidelines once in law will protect your consumer rights and stop unfair practices, taking effect once published by the CCPA.
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Worth trying out Google Gemini. ChatGPT was down, Mistral AI seemed slow (perhaps ChatGPT traffic was getting routed there?) and I wanted to my email to the WebEngage founder sound a bit crisp. Gemini was really amazing! You can literally see the power of years of data capture come to life with Google's Gemini.
Gemini - chat to supercharge your ideas
gemini.google.com
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Voice Calls, Groups for WhatsApp Business API !
Finally Voice Calls and Groups are coming to the WhatsApp API! Plus Flows getting huge upgrades! ☎️ Voice Calls: Customers can call businesses. Earlier if merchants upgraded to the API, they would lose the calls feature. Not anymore! Just inbound for now. Outbound calls are coming soon! 👥 WhatsApp Groups: Groups are soooo back! You can now create groups with your customers on the WhatsApp Business Platform, enhancing community building and engagement. 🧞♂️ WhatsApp Flows: So many new abilities in flows! calendar picker for easy appointment or demo bookings, images and navigation options. This is going t open up a slew of use cases! Stay ahead with these powerful tools to elevate your customer communication on WhatsApp! hashtag hashtag #WhatsAppBusiness #CustomerEngagement #MetaConversations #BusinessGrowth
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Companies want to be responsible with their communication While #TRAI is working hard to curb Unsolicited Commercial Communication (UCC) Great companies genuinely do not want to spam their customers and want us to build features around #ResponsibleCommunication on #Whatsapp We love to build for them !
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