Digital Producer

Job Summary:

The Digital Producer is responsible for the company’s digital content platforms from initial planning to publishing and distribution.

Essential Job Functions:

The Digital Producer manages the day-to-day operations of the MoCo360.media website and corresponding email newsletters. They serve as an in-house expert for the website and digital products. The essential duties of this job include, but are not limited to:

• Lead website production and operations 
• Publish Bethesda Magazine stories and any future freelance stories 
• Monitor and enforce MoCo360 newsroom story content formatting standards
• Produce directories and special packages, including voters guides, readers’ polls and surveys, Best of Bethesda results, Guide to Giving, etc. 
• Manage and produce daily and topical newsletters 
• Provide audience and operational support for alerts, in coordination with the editorial staff 
• Contribute to audience strategies, including SEO, social media and alerts
• Enforce image quality standards set forth by the art department
• Seek opportunities to improve reader experience by enhancing visual presentation of stories
• Manage publication and rotation of promotional content on the website 
• Pull, publish and distribute analytics for all digital platforms
• Evaluate analytics and make interdepartmental recommendations based on those findings 
• Serve as the in-house expert of analytics and proactively seek opportunities for improvement
• Provide editorial recommendations based on analytics, social media and search trends 
• Work with internal staff and third-party vendors to develop additional ad offerings from a technical standpoint 
• Contribute to growth marketing strategies for the digital audience
• Craft social media posts and schedule through social media management platform

In addition to the essential functions listed above, the employee is expected to exercise honesty, integrity and respect with all clients and co-workers, maintain a professional appearance and demeanor, demonstrate a positive attitude, communicate effectively with co-workers and clients, work with accuracy, efficiency, and attention to detail, respect the work environment and keep it as environmentally friendly as possible, and exercise initiative to learn new skills and tasks and to help co-workers when possible. Reliable attendance and punctuality are also required. The employee is also expected to perform such other duties and functions as required from time to time. 

Qualifications:

·      2+ years of technical experience working in a fast-paced news environment

·      Organized, self-starter with great attention to detail

·      Basic knowledge of HTML/CSS

·      Ability to collaborate and communicate complex ideas in a manner that is easy to understand with internal departments

·      Ability to generate new ideas for content and attract viewers to a website

To be eligible for consideration, candidates must be able to work full-time in our office in North Bethesda, MD. No relocation assistance provided. Must be able to work occasional night and weekend hours during Bethesda Magazine/MoCo360 events.