Snap Inc. reposted this
Another week, another amazing Snap event! We hosted our first ever Performance Summit in the UK and I had a lot of fun chatting with Will Wilkie from Oh Polly and Sophie Morgan-Short representing UGG about how they've built performance strategies on Snapchat. Some of the highlights below; 👻 Snapchat is the 2nd top performing channel in the digital media mix (!!) 🚀 Fospha has significantly improved reporting on ROAS and CAC and optimising performance cross-channel and, it has enabled Oh Polly to better optimise spend and scale into the US. 📣 7/0 optimisation has been a key product for UGG to boost last-click attribution performance. 🔁 CAPI and EQS has been key to improving signals which has helped with; campaign optimisation, targeting and reporting. #snapchat #performancestrategies #advertisingtips