Ryan Phelan

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do.

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. This is who you have… Show more

Email marketing isn’t easy. There are so many moving parts — personalization, permissions, frequency, readability, mail transfer agents, engagement, sender reputation, segmentation and much, much more. A mistake on any one of these and it doesn’t matter how good the rest are. Worse yet, today’s mistake may have been yesterday’s right thing to do.

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. This is who you have to follow if you don’t want your email campaigns getting left behind. Show less

This is just another maturity level event that marketers will adapt to in their interpretation of intent. It could change or remove some functions that rely on open data to provide context. But the sky is not falling, email is not dying, and this is our chance to find better ways to measure customer intent.

Look at your email practices and make sure you are not stepping over ethical boundaries by assuming permission that has not been given.

Many states are easing their shutdowns in the belief that the COVID-19 curve is flattening. That raises the question of how brands -- which had sent millions of emails from their CEOs on their values, then promotional emails stressing empathy -- should act during this new normal.

To get input on how email marketers should proceed, MediaPost spoke with Ryan Phelan, chief marketer of Origin, a boutique agency that specializes in email marketing.

Right now, we must track the news and respond with differentiated messaging to measure the temperature of geographic regions and market to each with thoughtfulness.

Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing.

Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio, I've got joining me a friend and a fellow email marketer as well as a fellow member of the Only Influencers Group, which is basically all the leading experts around the world in the email marketing space. My guest today is Ryan Phelan. He is the co-founder of a company called Origin Email.

In order to attain efficiency in your email marketing campaigns, you need Email Marketing Mentors that have built their experiences by adopting the best email marketing practices. Here is a list of 70 Email Marketing influencers that you need to follow in the upcoming year.

Discover which companies are pushing the virtual envelope in the email marketing space. The latest round of acquisitions – Adobe/Marketo, Salesforce/Rebel and Twilio/SendGrid – is exciting because it means email-led innovation is entering a new era. It’s proof positive that email is not just surviving but thriving.

Gmail now has 1.5 billion users worldwide, the service announced on Friday in a tweet. It already was in a class by itself, eons ahead of Yahoo Mail and Microsoft Outlook. Now it is even more so.

I find myself looking back on the most recent phase of my career and realizing how much it has broadened my perspective on what mar-tech and ad-tech mean.

Contributor Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs.

Launching a new full-blown email program takes time and money most marketers don't have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.

I was flipping through TV channels looking for something to distract myself from the world for a while, and there it was: One of my favorite movies of all time was playing: "Apollo 13," with Tom Hanks. So many times in business, and what I see when I'm working with young entrepreneurs, is that we try to second-guess everybody. We've got so much on the line that we want to control everything, and that's highly inefficient.

Don't stick with the same old email marketing tactics you used this year. Columnist Ryan Phelan outlines 9 ways you can push the envelope in 2018.

Part of an ongoing series that interviews CMO's and Marketing Leaders in the MarTech space.

This week, I received an email from a Dallas entrepreneur whom I had been advising. He had always sent regular updates to his backers and advisers about how his company was going, how financial matters stood and what we could do to help.

This time, the message was different. He was letting us know the company was shutting down. It had not achieved the growth and the goals it needed to survive, he said, so he and his group were moving on.

Microsoft caught the marketing world by surprise by spending $26 billion to purchase B2B platform LinkedIn. Marketing Dive found out what 4 industry players had to say about the deal.

Amid all the conversations around the Microsoft acquisition of LinkedIn, there’s one thing that email marketers, particularly those on the B2B side, need to think about: With this purchase, Microsoft just became one of the largest data houses, joining ranks with Acxiom, Dun & Bradstreet, and Experian, but with a twist.

Len Shneyder, Vice President of Industry Relations at SparkPost recently sat down with some of email marketing's top minds to look at the email marketing landscape and how it may or will change.

Customer service should be a core component of any business, but it has been on the decline in the email marketing industry. A lot that can be attributed to trying to do more with less in terms of both time and money resources, but also looking to monetize customer interactions.

Time and time again, we talk about segmentation and building a relationship with the customer. It’s a struggle for some and I think it’s because we’re too removed from our customers. What if we started thinking about that individual customer to invest time and money in us?

've been in the email marketing industry for fifteen years, and have seen firsthand what works and even what doesn’t work in email testing and optimization programs.

So here are some tips and tactics from my email marketing experience to help you in your testing efforts.

Well, it’s past that time of year again. Yes, past. Many companies start planning for the holiday season back in March, so if you’re just starting now…..hurry. Even if you’ve started, begin thinking now about what you can do to juice things up, and survive the holiday rush. Because let’s all admit it, volume will go up and consumers will go crazy. How do you be a hero, try something new and survive the hectic holiday period? Let’s take a look at the things you can do to save yourself and your… Show more

Well, it’s past that time of year again. Yes, past. Many companies start planning for the holiday season back in March, so if you’re just starting now…..hurry. Even if you’ve started, begin thinking now about what you can do to juice things up, and survive the holiday rush. Because let’s all admit it, volume will go up and consumers will go crazy. How do you be a hero, try something new and survive the hectic holiday period? Let’s take a look at the things you can do to save yourself and your team. Show less

David Baker recently sat down with some of the industries top influencer to ask about their legacy. What is your legacy? What is your Oprah Moment? and Why are you so vocal in the industry?

How can marketers make cross-channel attribution a reality?

For the past two decades the marketing mantra has been “right message, right time, right channel, right person.” While this is a noble pursuit, it's an outdated concept and marginalizes the current landscape and technological capabilities that marketers can depend on for campaign execution and results....