Christopher Marriott

Your #digital #data is not good enough, and your #digital #identity solution for your owned channels isn't cutting it. This is undercutting every investment you are making today to try and create more value for and from your consumers. #marketing #media #advertising #datascience #martech #analytics #analyticsneat

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

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Privacy-First Measurement: Navigating the Evolution of Consumer Data https://cstu.io/4c5fa1 #advertisingstrategies #attribution #marketingandadvertising #marketing #analytics

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Dive into the future with the 2024 Cella Intelligence Report! Stay ahead of the curve with cutting-edge insights and data analysis that can transform your business strategies and operational efficiency. This comprehensive report not only provides the tools and knowledge you need to thrive in today's competitive market but also explores the impact of artificial intelligence in your industry. 🤖 Discover trends, benchmarks, and expert advice, including our new AI insights. Don’t miss out on this invaluable resource! Explore the full report now! 🚀 #AI #Cella #RandstadDigital

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Privacy-First Measurement: Navigating Changes in Consumer Data https://cstu.io/962935 #futureproof #marketing #advertisingstrategies #attribution #marketingandadvertising

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Such valuable insights shared by Elana Anderson! Thank you for your contribution to the discussion on marketing and customer relationships. It's clear that data and insights are crucial for effective customer cultivation. However, the use of CDPs may perpetuate the problem of technology overload for marketers. Instead of solely relying on technology, it's time to focus on data strategies that solve business objectives. Identifying those objectives and the necessary data to support them should be the priority, recognizing the the martech technology is secondary. Quite frankly if we get the data right, ALL tools are effective. It's time to shift the focus back to the root of the problem - data. Let's work towards effective data strategies to cultivate the customer relationships marketers covet. #allantgroup #thecustomer, Mike Giambattista, Elana Anderson, Tim Suther, Marc Fanelli, Triadex Services Charles Howley, Jay Graves , Greg Mesaros.

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Brand awareness, at it's core, makes plenty of sense. But, in the world of complex B2B, you really want potential customers thinking of you for the right thing at the right time: a whole other level. Dig into John Dawes explaining what memory links are, and how they are a much better way to pursue and track your brand's meaningful awareness --->

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In this insightful article from Adobe, they explore the importance of data-driven marketing and how it can elevate your business to new heights. At ADM Marketing, we specialize in harnessing the potential of data analytics to empower businesses like yours. With over 3 billion data points at our disposal, we're equipped to help you identify and target your most valuable customers with precision. Discover how data-driven marketing can revolutionize your approach and lead to more effective campaigns. https://lnkd.in/emFkvj3P #DataDrivenMarketing #MarketingStrategy 

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If you aren't REGULARLY reviewing your website analytics (or having someone do it for you), then you're missing a big opportunity to maximize customer volume and engagement. Checkout our video and article for tips on doing just that.

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Actable recently published our "Buyer's Guide to Composable CDPs," now available for download at CDP Institute. Succinct, practical advice and guidance for anyone contemplating a composable approach to customer data enablement. Link to the guide below.. #customerdataplatform #composablecdp #composablearchitecture

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Is this you? You are killing campaigns with high MQL and low to zero meetings booked. In most cases, you're thinking the market is simply not interested in my solution. In this scenario, there's typically a gap in the sales and marketing process in terms of how, when, and what to communicate to the prospect at the appropriate funnel stage. Don't say no for the prospect by giving up. They raised their hand, now it's your job to help them say yes. Listen to learn more. #salesprocess #leadnurturing #marketingstrategy

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"There's a common trap companies fall into – they start thinking generative AI is the solution for everything," writes Merkle's Courtney Trudeau. Find out why an #AI roadmap is crucial for achieving your business goals in this article for The Drum: https://bit.ly/3W8qph5

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#ICYMI We published our award winning 8th annual State of B2B Content Consumption and Demand Report. 📝 In this piece, Jon Steiert details 5️⃣ of the key highlights from this year's report, including: 1. Gated Content's Growth 🗝 Contrary to popular belief, demand for gated content rose by 14.3% YOY, affirming its critical role in capturing first-party intent signals. Since 2019, this demand has surged by 77%. 2. Balanced Content Strategy ⚖ Effective engagement isn’t about gating - rather, it's about striking a balance between gated and ungated content to cater to various stages of the buyer’s journey. 3. Investment Intentions 💰 Despite economic uncertainties, 35.2% of B2B buyers anticipate making purchase decisions within the next 12 months, a significant increase from previous years. 4. The Consumption Gap 🌌 Notably, the time between requesting and consuming content (The Consumption Gap) has widened to 31.2 hours, emphasizing the need for patience in follow-up strategies. 5. Rising Interest in AI & eBook Dominance 🤖 Interest in AI-related content has exploded more than 5.5x from 2022, while eBooks remain the most preferred content format, accounting for 39.5% of all content demand. For a deeper dive into these insights and strategies to enhance your content marketing, read the full blog and download the report: https://ow.ly/5u0H50Rei9x CC: Informa, Informa Tech, Informa Engage #demandgen #demandgeneration #buyerintent #intent #leadgeneration #contentmarketing #leadgen

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Hey New York sales pros! 🗽👔 Are you keeping up with the latest in Business Intelligence (BI) and Market Research? Here's the scoop on what's trending and why it matters for your sales game: 📊 Integrated BI Platforms Say goodbye to juggling multiple tools. Integrated BI platforms are the new norm, offering a one-stop-shop for data analysis. This means quicker insights and more time for you to close those deals. 🤖 AI and Machine Learning AI isn't just for techies. It's transforming how we predict customer behavior, making sales strategies smarter and more targeted. Embrace it and watch your leads convert like never before. 🌐 Real-Time Data In the city that never sleeps, real-time data keeps you a step ahead. Instant analytics help tailor your pitch on the fly, making sure you're always hitting the right notes with potential clients. 🧠 Predictive Analytics Imagine knowing your customer's next move before they do. Predictive analytics is making this a reality, fine-tuning your sales approach to be more proactive and less reactive. 🔍 Micro-Moments Every interaction counts. Micro-moments are those tiny opportunities to sway a decision. With the right data, you can identify and make the most of these game-changing instances. Why should you care? Because staying ahead in the Big Apple means staying informed. Leverage these trends and you're not just selling; you're selling smarter. Want to dive deeper or looking for a partner to help navigate these trends? Reach out or visit us at https://us.weareaspire.com. Let's make those sales soar! 🚀 #BusinessIntelligence #MarketResearch #SalesTrends

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We get the desire for certainty; it’s seductive. But attribution of results is always fraught. At the core of this, we are dealing with people. And people are less predictable than we think, or than business owners want. They rarely behave in a cause-effect manner. They are slow to change. And for bigger decisions they can take many months, or years, to make a move. The only valid question is – does the totality of marketing activity deliver a return?

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Check out the latest @pdxmindshare mention on @BizJournalTrust: 15 strategies for retaining (or transitioning) clients when budget constraints arise https://ow.ly/7HuT50ShVrv #cx #clientexperience #clientservice #budgettalks

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