“Jim has mentored several early stage startups in programs that I've run for a few years now. He helps them with Go-to-market strategy that comes in the form of seminars, workshops and 1on1 support. Feedback from the startups has been positive and they cite his ability to listen and then articulate tactical advise that helps them toward their next set of milestones. Additionally, he goes above and beyond by maintaining contact with founders over the years whenever they have questions or need connections. ”
About
I am an executive growth leader with several decades of experience in the B2B startup…
Contributions
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What are the key features and benefits to highlight in a product demo?
It is very common for demos to focus on features, but especially in today's market climate, focusing on business value is critical. The higher your solution's cost, the more it will be scrutinized under this lens. Think about your internal champion's approval process, and help them to be able to present effectively by giving them the business value ammunition; this could be direct cost savings, a quantified value for risk mitigation, or saving in compliance failure costs. Also, keep in mind that while additional discovery could happen on the call, that should be an earlier step in the process, so you can focus on showing the prospect the parts of your product that match their needs that you previously uncovered.
Activity
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https://lnkd.in/g3cZpWUZ Thrilled to be a speaker at this #Martech event. What a line up. Not to be missed. Juan Mendoza Melissa McCready #MWF don’t…
https://lnkd.in/g3cZpWUZ Thrilled to be a speaker at this #Martech event. What a line up. Not to be missed. Juan Mendoza Melissa McCready #MWF don’t…
Liked by Jim Berkman
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Shout out to Scott Galloway. I love how this impacts vulnerable students! 👏🏻👏🏻👏🏻
Shout out to Scott Galloway. I love how this impacts vulnerable students! 👏🏻👏🏻👏🏻
Shared by Jim Berkman
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I am really glad I don't need to find a job in SaaS right now (or 🤞 ever again). Don't get me wrong, I LOVE(D?) SaaS. The business model. The vibe…
I am really glad I don't need to find a job in SaaS right now (or 🤞 ever again). Don't get me wrong, I LOVE(D?) SaaS. The business model. The vibe…
Liked by Jim Berkman
Experience & Education
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Narratus Group
View Jim’s full experience
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Licenses & Certifications
Volunteer Experience
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Volunteer
Able Works
- 10 years 2 months
Education
AbleWorks equips at-risk women and children with financial education, life skills and assets that enable them to live free from oppression and poverty.
I have volunteered in various capacities since 2008, including teaching and assisting in development of their FutureProfits financial literacy curriculum, chairman of their Future Vintage charity fundraising event, and operational support for the CEO. -
Board of Directors, VP of Communications (2002-2004)
San Francisco American Marketing Association
- Present 22 years
Developed online communication strategy for San Francisco Chapter of the American Marketing Association. Role oversaw development of web strategy, management of external web development team and internal content providers. Implemented first extensive email campaigns and online commerce transactions for organization, managed content development and web analytics.
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Community Group Leader
RealitySF
- Present 6 years
Lead a weekly community group.
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Mentor: Adobe Fearless 50 Program
Adobe Marketo
- 1 year
Science and Technology
Mentor for the 2019 Marketo/Adobe Fearless 50 cohort during the initial stages of the Covid-19 pandemic.
About the Fearless 50:
The Fearless 50 is a yearlong program designed for marketers that have one thing in common: unstoppable drive to lead digital transformation in their organizations. This mission unites members of the program, while criteria like years of experience or industry become secondary. -
Board Member
Exemplar.ai
- 4 years
Science and Technology
What influences your customers to make a purchase decision? Furthermore, what can you do to elevate customers' moods to make it easier for them to decide? By connecting sales data with audio content being played in-store, alongside other environmental inputs that affect customer purchasing behavior, Exemplar automatically tailors the right audio, at the right time, for your brand to sell more.
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Board Member
Stitched Insights
- 4 years
Science and Technology
Stitched Insights is disrupting the marketing research and sentiment analysis space with an AI engine sensitive enough to predict a customer's mood, tone, and expectations. Our engine combines Computational Psychology with Machine Learning to help Fortune 500s and SMEs understand
customers’ emotions toward their products. -
Guest Speaker
Pepperdine Graziadio Business School
- Present 5 years 7 months
Education
Guest speaker for MBA program.
Recommendations received
35 people have recommended Jim
Join now to viewMore activity by Jim
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Dog meetings are the best! We love them at The Operations Company.
Dog meetings are the best! We love them at The Operations Company.
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Attribution in demand generation is a red herring. It’s not that it isn’t a useful metric, it’s that it’s likely impossible to determine accurately.…
Attribution in demand generation is a red herring. It’s not that it isn’t a useful metric, it’s that it’s likely impossible to determine accurately.…
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3 #B2BMarketing Truths -- I hold as self-evident. 1. Can't address the #website, until there's agreement on what to say and who to say it to. 2…
3 #B2BMarketing Truths -- I hold as self-evident. 1. Can't address the #website, until there's agreement on what to say and who to say it to. 2…
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Huge congrats to Graziadio MSGB student Lucious Li for reaching the summit of Europe’s highest peak, Mount Elbrus! 🏔️ He showed off his Pepperdine…
Huge congrats to Graziadio MSGB student Lucious Li for reaching the summit of Europe’s highest peak, Mount Elbrus! 🏔️ He showed off his Pepperdine…
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🔎 What the best #CMOs ask about BEFORE saying yes to a job… (partial list here - feel free to add your top pick) 🔹 Retention and churn 🔹 How…
🔎 What the best #CMOs ask about BEFORE saying yes to a job… (partial list here - feel free to add your top pick) 🔹 Retention and churn 🔹 How…
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Walter would like to give you a heads up about Q3 performance. #RemoteWork
Walter would like to give you a heads up about Q3 performance. #RemoteWork
Liked by Jim Berkman
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I've been selected by Startup Boston. 🙌 To speak during StartUp Week 2024 (9/9-13) - #SBW2024 My topic: "Market Demand & Finding Success:…
I've been selected by Startup Boston. 🙌 To speak during StartUp Week 2024 (9/9-13) - #SBW2024 My topic: "Market Demand & Finding Success:…
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