Have you ever wanted to hear the history of Cannes Lions? In this episode of “Talks with Teads,” we sit down with Paul Woolmington, CEO of Canvas Worldwide, who was interviewed by our very own Natalie Bastian, Teads’ Global CMO. Filmed at Cannes Lions 2024, this clip offers an insightful journey through Paul’s experiences at the festival and its evolution over the years. Key Takeaways: • Major Cannes Lions Transformations: Paul reflects on the festival's globalization and Americanization, showcasing the industry’s shift towards technology and digital innovations. • From Creativity to Media and Technology: How Cannes Lions has become a melting pot of ideas, covering a wide range of media and technology. • The Rise of Collaboration and Integration: Blending data science with storytelling to create impactful campaigns is a key strategy for Canvas Worldwide. Watch the full episode and learn more on the blog>> https://hubs.li/Q02Fwqht0 #bestinglass #bestinglassadvertising #Cannes2024 #CannesLions2024 #ctv #omnichannel #cookieless #innovation #branding #marketing #media
About us
Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
- Website
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https://www.teads.com
External link for Teads
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Video advertising technology, Supply Side Platform, Ad serving, Video formats, Advertising monetization, Big Data, Ad exchange, Online video, Video advertising, Viewable display, and CTV
Products
Teads For Publishers
Supply Side Platforms (SSP)
Hundreds of the worlds best publishers have already adopted Teads. Learn about Teads' unique monetization solutions for publishers' editorial content.
Locations
Employees at Teads
Updates
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Teads reposted this
On Wednesday, we're bringing out the Bob with our host's very own Wendy DelVecchio and Jacob A. Norris! Register now: https://lnkd.in/gcZ-psnn Wendy and Jacob are joining us at our Brand Culture #BISummit hosted by Bob Evans Farms, Inc. in Columbus, Ohio on Wednesday, July 10th! With their moderator, Teads' Jessica Jenzen, they will be giving us an exclusive look into the Bob Evans brand! Secure your spot today! #Marketing #Innovation #MarketingInnovation #Brand #BrandMarketing #BrandCulture #Culture #BobEvans #BobEvansFarms #Columbus #OhioCommunity #Teads
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Filmed at Cannes Lions 2024, Natalie Bastian, Teads’ Global CMO, sat down with Liz Caselli-Mechael, Global Head of Digital & Content, Nestlé, Corporate. Broadcasted live from the Teads Yacht, this episode dives into the art of storytelling through creativity and technology. Key Takeaways: • Authenticity and Trust: Nestlé’s localized storytelling, like the Kit Kat "Breaks for Good" bar campaign, resonates globally. • Focusing on Products and People: Showcasing real individuals fosters local pride and trust. •Technology for Deeper Engagement: Sophisticated contextual targeting enhances consumer interaction. Watch the full episode and learn more on the blog>> https://hubs.li/Q02Fwqht0 #bestinglass #bestinglassadvertising #ctv #omnichannel #cookieless #sustainability #branding #marketing #media #CPG Antoine d'Espeuilles
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Join Natalie Bastian, Teads' Global CMO, and Maria Elena Rodriguez Adrados from Suntory Global Spirits Global Spirit as they discuss digital innovation, emotional marketing, and data-driven strategies in the latest "Talks With Teads." Read more on Teads.com >> https://hubs.li/Q02DNGKt0 #Bestinglassadvertising #BestInGlass #Mediatrends #AI #Innovation #TalksWithTeads #Branding #Beverage #Spirits
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In the first video of our Cannes 2024 'Talk With Teads' series, we interviewed Kerry Flynn, Media Deals Reporter at Axios, aboard the Teads Yacht. Interviewed by Teads Global CMO, Natalie Bastian, Kerry shares her insights on emerging trends and the future of media from Cannes and beyond. Key Highlights: • Sports in Spotlight: The rise of women’s sports and its advertising impact. • From Attention to Intention: Advertisers focusing on consumer purchase decisions. • Data & Privacy: Importance of first-party data, with Uber Advertising as a leader. • Generative AI: Practical implementations of AI in businesses. • Women’s Sports Market: Untapped potential and growing media deals. Watch the clip and see the full 20-minute interview on our blog: https://hubs.li/Q02DV3F20 #CannesLions2024 #BestInGlassAdvertising #BestInGlass #TalkWithTeads #MarketingTrends #AI #WomensSports #CTV #Cookieless #Creativity #Innovation #Athletes #Authenticity
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Teads recently extended our breadth of creative formats, leveraging the power of our in-house creative team with Teads Studio, and integrating the capabilities of our Teads Creative Consortium partners. Our suite of omnichannel-focused formats enhances our ability to deliver exceptional creative and maximize campaign results for advertisers, extending personalized and engaging ad experiences through top-tier creative solutions and cutting-edge technology. Features include real-time sports stats integration, AI-driven audio production, conversational units, augmented reality, 3D formats, DCO, and more. Check out the 7 Ways To Craft Connections With Exceptional Creative with Teads Advanced Creative Formats >> https://lnkd.in/ef4uSkyZ #BestInGlassAdvertising #BestInGlass #Creativity #Innovation #AR #fortmats Stats Perform Vyde Threedium Perfect Corp. GEENEE Aryel AudioStack TRIVVER
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On Day 3-4 of Cannes Lions, we met with industry leaders to discuss future trends in advertising including empowering women, allyship, cross-screen planning, innovations in audio, and the cookie deprecation. New Talks With Teads interviews will feature: • Lynn Branigan, CEO, She Runs It • Oliver (Oli) Saunders, Wavemaker • Leah Meranus, CEO, dentsu X NA • Silke Zetzsche, AudioStack • Lauren Walker Chief Client Solutions Officer, Annalect Discover key insights from the industry leaders on the Teads hub >> https://hubs.li/Q02B-shS0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #media
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Catch a glimpse of what Teads was up to at Cannes Lions last week. We mingled, shared meals, clinked glasses, and brainstormed bold new strategies with our global clients. Experience Teads' best-in-class advertising highlights! https://hubs.li/Q02B-shS0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #Cookieless #Creativity #SupportingJournalism
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Last week, She Runs It held the fifth annual “She Runs It. He Gets It.” conversation on the Teads Yacht to discuss allyship and gender parity, while celebrating dynamic leadership duos. The event, moderated by Lynn Branigan, President & CEO of She Runs It, featured: • Cara Lewis, Chief Investment Officer, dentsu • Michael Law, CEO, North America, Carat USA • Laura Galietta EVP, Head of Integrated Ad Sales Marketing, Warner Bros. Discovery • Jon Steinlauf, Chief U.S. Advertising Sales Officer, Warner Bros. Discovery • Natalie Bastian, Global CMO, Teads • Mike Dupree, CRO, US, Teads Thank you to She Runs It for their amazing partnership. Watch the full session >> https://hubs.li/Q02DrqK20 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads
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On Day 2 of Cannes, we had the pleasure of sitting down with industry leaders to discuss future trends in advertising, including CTV, AI, branding, protecting journalism, sustainability, and more. • Kerry Flynn, Media Deals Reporter, Axios • Rob Bradley, SVP of Digital Revenue, CNN • Paul Woolmington, CEO, Canvas Worldwide • Michael Follett, Managing Director, Lumen Research Ltd • Brian O'Kelley, Co-Founder & CEO, Scope3 • Martin Bryan, Global Chief Sustainability Officer, IPG Mediabrands Discover key insights from the industry leaders on the Teads hub >> https://hubs.li/Q02B-shS0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #Sustainability #BrandSafety #Journalism
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