Teads’ Post

We have seen of late D2C and other omnichannel consumer brands acquiring strengths in content building platforms to complement their marketing strategy. However, it seems to be just scratching the surface as its estimated that more than 200 mn monetisable users consume vernacular content The new revolution seems to be in creating localised vernacular content that can help brands reach the target audience. It seems to be a win win for content creators, distribution platforms as well as the brands trying to acquire consumers in tier 2 cities and regions. #TheInfiniteLearner

Hey marketers, advertisers, and strategists!👋 I've just finished reading this compelling piece on the rise of Digital Out-of-Home (DOOH) in omnichannel marketing strategies. And let me tell you - it's a game-changer! 👈 DOOH's annual growth is a whopping 26%, accounting for 37% of all out-of-home strategies. The kicker? It's not skimping on data. DOOH offers a level of data, addressability, and attribution, integrating cutting-edge features like 3D, QR codes, and AR/VR into this medium.💡📈 Have you ever thought about the customer journey in the DOOH context? It brilliantly nudges customers near stores or at point-of-purchases, smoothly blending into an omnichannel approach and unlocking new ways of measuring ad effectiveness. 🚀 DOOH + Programmatic = a power duo🎯. Don't take my word for it: Danone Aptamil’s DOOH campaign led to a 37% sales boost, while Tourism Tasmania’s campaign resulted in a 31% increase in website visits. Are we starting to see the power of DOOH here?💪 The best part? AdTech companies are making it easy to trade programmatic DOOH across multiple markets, enhancing targeting while reducing waste. Check out the full article here: https://lnkd.in/gEQBRfCv Challenges? Yes, there are. But the benefits and possibilities within DOOH are too significant to ignore. How do you plan to make DOOH a part of your strategy? 👇🏻 Let me know your thoughts. #DOOH #Advertising #MarketingStrategies #Programmatic #CustomerJourney - Casey Jones

Teads, the global media platform, has unveiled the Teads Omnichannel Graph (OG), a proprietary tool enhancing contextual and audience-targeting capabilities for connected TV (CTV). The Teads OG leverages the company's expertise in understanding consumer content consumption on the web and CTV to enable advertisers to plan, activate, and measure cross-screen video campaigns effectively. 'With Teads OG, we're extending our knowledge of what people read into what content they watch and making that data actionable at scale across screens to drive better results,' said Jeremy Arditi, co-CEO of Teads. The Teads OG features a global household and user-level graph, enabling precision targeting and optimization across screens. It utilizes Automatic Content Recognition (ACR) data to target unexposed audiences and provides granular CTV contextual signals based on standardized and enriched show-level information. In a campaign with Yokohama, Teads delivered significant results, including a 27% cost savings, a 5.5-point increase in brand familiarity, and a 7-point lift in perception by leveraging cookieless strategies and optimizing ad performance across multiple screens. #advertising #programmatic #omnichannel #ctv @teads

#dooh can be a very effective tactic when done right. One key challenge is to manage expectations with your brand partners to understand the impact on macro attribution and not every good tactic has a direct 1:1 conversion and sale. #mediaplanning #attribution

Why does your content get mind-blowing traction on some media platforms while not engage your consumers at all in some other? For one, the audience of those platforms could be different and might either be a perfect match, or a good-but-not-great fit, or an absolute mismatch to your target group. Our pro tip is that you choose platforms after comparing the audience that use them to your own specific TG. Also, analyse your content and find out what type of content is performing well on which platforms, and then create your content strategy accordingly. If you have a limited budget, leveraging certain platforms will not be feasible, so choose wisely. And to get a great #contentstrategy made for you, do get in touch with us! #omnichannel #performancemarketing #digitalmarketing #digitalagency #digital #adagency #advertising #contentmarketing #contentcreation #techinnovation #socialmediamarketing

Glad to have been featured in the Cynopsis #DOOH newsletter on Wednesday, discussing the BRIGHT future of Digital Out-of-Home. I couldn't help but give a shoutout to my friends at BCN Visuals | 3D Billboards and OUTFRONT Media for the digital #innovation and #transformation they've been leading. Click the link below to see more. 🔗🔗🔗 "There is not a consumer or brand that doesn’t passionately engage with video and appreciate the #targeting and #attribution powers of digital. Increasingly brands are seeing DOOH as integral parts of their #Omnichannel marketing. This is empowered with #programmatic DOOH, combining myriad data sets (including first party data) and reaching consumers along the customer journey and at the point of purchase. Budgeting is starting come from heretofore mid and lower funnel budgets plus traditional video and digital monies."

Are your ad campaigns a little spray-and-pray? You would think that for a deodorant brand, campaigns that ‘sprayed’ their message evenly across all areas would make sense. However, you would be wrong! Just like the deodorant itself, there are certain areas that need more volume than others! When you look at your target audience, and where they are in the real world, they are rarely evenly ‘sprayed’ across a postcode, town, city, or country. There are pockets of any given area that have a high concentration of your target audience, and others with a low volume. Taptap Digital worked with a famous deodorant brand to refine an area-based strategy using affinity levels of audience, and contextual variables guided by business data including: 👉  Areas that over index for their audience 👉 Areas with high and low sales volume 👉  Map points of sale We then built an omnichannel activation strategy using; 🎯  POS with lower sales but high Axe audience affinity 🎯  Boost in-store support with DOOH near stores 🎯  CTV and video in broader areas For points of sale with higher sales and affinity, they scaled back to digital video or display. 💬 Drop me a message for more info. #media #advertising #areabasedmarketing Álvaro Mayol Garrido Nigel Clarkson Nigel Kwan Max Wayling Pablo Alvarez Goya

The context surrounding media consumption is at least - if not more - important than the channel itself in terms of advertising effectiveness. The consideration of context become even more interesting when you acknowledge the interplay between the different media within an omnichannel strategy. With Taptap Digital recent integration with Triton Digital and our access to premium global programmatic audio inventory, we’re exploring how the rapidly growing programmatic audio opportunity can be leveraged in combination with other channels in an area-based marketing approach. Due to the way our brains work, audio has proven strengths when it comes to delivering emotive, memorable and motivational ads. With mobile being the dominant channel for audio ad consumption, listeners will often be out and about and it’s this contextual understanding that needs to be considered when placing it within a broader omnichannel plan. Audio ads can perform a distinct branding/awareness role this in turn can be supported with additional exposure from selected DOOH which reinforce with more visual branding that drive familiarity and consideration. Display and video can then follow up and leverage their strengths in providing support at bottom of the funnel and drive purchase behaviour. Taking this integrated approach and activating it within areas of of high audience affinity, an advertiser can saturate and dominate media coverage in a particular area of interest and the collective impact can be particularly powerful for them. #omnichannel #audioadvertising

Do you know what makes programmatic DOOH so effective in capturing attention? Our Head of Programmatic, Dom Kozak spoke to ExchangeWire about all things programmatic DOOH and attention, including measurement, targeting and advancements of omnichannel strategies. #pDOOH #attention #omnichannelmarketing

According to OAAA, digital out-of-home (DOOH) investment increased 10.3% in Q1 this year compared to 2023. The growth of DOOH has spurred the adoption of and demand for measurement and data solutions from media agencies as they look to both get more creative with their targeting and track the effectiveness of their campaigns. In a recent Digiday article, Antoinette S. speaks with Brian Rappaport from Quan Media Group to uncover what's driving the growth of DOOH and how media buyers are leveraging this medium as a part of their omnichannel strategy: https://lnkd.in/eJBkDnMv