Sprout Social, Inc.

oh hello. it's jayde from a few days ago. 😌 i scheduled this post using Sprout Social, Inc.'s optimal send time tool, which means i got back time to use my optimal ✨spend✨ tool—my debit card. 🤭 if you want to know where to find me, i'll be eating—both figuratively and literally. 🍽️ happy #SMDay. 🖤 #SproutSocialPartner

I normally don’t post on the weekends but making an exception because it’s #SMDay. Actually I’m using Sprout Social, Inc.’s optimal time send so I don’t have to do this manually, especially since I’m spending the weekend on Martha’s Vineyard. It’s wild to think that I got into this career because my hobby was taking aesthetically pleasing photos for instagram and someone said they’ll hire me to do it for their company. Wishing my fellow SMM the best day, because we all deserve it. #SproutSocialPartner #WorldSocialMediaDay

Social media never sleeps, but you deserve to. In honor of World Social Media Day, let's talk about social management... I speak to a lot of young social professionals, many who juggle 5-8 channels solo🤯 The best tip I offer to help manage is to schedule 75-80% of your content. This post itself is scheduled courtesy of Sprout Social, Inc.’s Optimal Send Time, which allows you to create content and create time for what matters in life. The ultimate goal is to get the work done and get time back to spend doing the things you love. For me, that's traveling 😎 ✈️ Happy #SM Day 📱 #SproutSocialPartner

I'm happy to share that I'm starting a new position ... laying in my yard. 🌿🌼🌳 Happy Sunday, & Happy Social Media Day 2024! 🎉 I hope you get time to log off and relax today. Thanks so much to Sprout Social, Inc. for supporting my reflections on social media this week. -- PS. Sprout lets you schedule your posts in advance, so you can take time off. See ya later! 🏝️ #sproutsocialpartner #sm #socialmedia

Working in social media, burnout is a huge issue. Over half of social media professionals report burnout within the last three months. Additionally: • 42% of marketers plan to leave social media within two years. • 20% want to change careers in the next 12 months. • Many professionals leave for better career growth opportunities or a healthier work-life balance. '𝗪𝗼𝗿𝗹𝗱 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗗𝗮𝘆' 14 years ago today, on June 30, 2010, the first 'World Social Media Day' was celebrated. Founded by Pete Cashmore and Mashable, it was envisioned as "a day to celebrate the changes in media that have empowered us to stay connected." These were the days of Meetup (dot) com, and over 600 IRL Social Media Day meetups popped up across the globe. At that time, working in social media felt a bit more optimistic. Burnout wasn't as prevalent, and there wasn't a constant need to be 'on' 24/7. It was an exciting and optimistic time -  that same year Instagram, Pinterest, the first Vidcon, and Sprout Social all launched. 𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗢𝗳𝗳𝗹𝗶𝗻𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 Having just returned from VidCon, I'm reminded of the need to spend time with people offline. As someone who is 'perpetually online', it's something I'm not particularly great at. However, taking time away from the screen and hanging with friends, family, and colleagues IRL makes a world of difference. I've been fortunate that Sprout Social, Inc. l graciously sponsored some of my time spent with my community IRL (my trip to Cannes). And, on this World Social Media Day, it's important to remember that while social media allows us to make connections, taking time offline is equally crucial. 𝗚𝗿𝗮𝘁𝗶𝘁𝘂𝗱𝗲 𝗳𝗼𝗿 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 𝗧𝗼𝗼𝗹𝘀 So, I want to give a shoutout to Sprout Social, Inc. for not only allowing me personally to spend that time with friends IRL but also for their tools that help many of us working in social media make our lives a bit easier. They enable us to take a step back from time to time. From scheduling posts (so you can take a step back and enjoy the weekend), to simplified measurement, one dashboard for  tracking & respond to messages and mentions, etc. So, remember to step away, schedule those posts, and enjoy some time offline. Happy World Social Media Day! 🌐✨ #sproutsocialpartner

↳ How much should you budget for Influencer Marketing? ↳ Should you hire an agency or a full time influencer manager? Last week I spoke at the Sprout Social, Inc. Roadshow in NYC about a number of topics related to the Creator Economy but these two resonated the most with the audience. ↳ Bonus: I was asked about B2B influencer marketing and how to execute an influencer strategy if you don't have a budget. My answer? "If you don't have a budget you shouldn't do B2B influencer marketing." The Sprout Social Roadshow has another stop in a few months + may add more stops in the future so tap the 🔗 in bio to RSVP to their Toronto event in September! #SproutSocialPartner

Here's the thing about authenticity on social media: It's a moving target. Last year, Merriam-Webster Inc. deemed "authenticity" their 2023 word of the year. But this year? Sprout's Influencer Marketing Report found that when it comes to social media influencers at least, "authenticity" isn't as important to Gen Z as it is to other generations. So where does that leave authenticity? 🤔 Senior Social Strategist at Sprout Olivia Jepson put it best when she said: "Authenticity will always be important, but what that means is shifting...Younger audiences are more attuned to how social works as a business—for both brands and influencers. These audiences especially understand that raw video content doesn’t mean that something is inherently authentic. Even the most lo-fi videos are often scripted, planned or re-recorded multiple times to achieve what the creator or brand is trying to portray...This doesn’t mean that more planned videos aren’t authentic, it just means that our definition of authenticity now means more. It’s more reliant on brand building and value-driven content than ever before." 💡 The takeaway? Showing up authentically may mean something a little different across audiences and brands. Take time to define what it means for you, your brand and your content. In the meantime, understand what your audiences want from you, and from your partnerships—download our Influencer Marketing Reports: https://bit.ly/4bnGjtx

Who remembers their Myspace Top 8? 💙👥 If LinkedIn had a Top 8, who would be in yours? 🤔 Mine would be: Jayde I. Powell Brandon Smithwrick 🧠 Brendan Gahan Nathan Jun Poekert Elfried Samba Christina Le Matt Navarra Lia Haberman June 30th is the 14th annual World Social Media Day. That got me thinking about how far social media has come since 2010. 🎉 From its early days as a place to connect with classmates, to becoming a crucial part of culture and business – the evolution is remarkable. That’s why I’m excited to partner with Sprout Social this year to celebrate everything that’s good about social media. They simplify social media management, allowing marketers to focus on driving real business impact. #sproutsocialpartner Tag your 'LinkedIn Top 8' below!👇👇👇

Welcome to episode two of Enter the Chat! We may have had some unforeseen technical difficulties when trying to debut this episode live, but that won’t stop us from bringing you this incredible installment of Enter the Chat. In this episode, we chat with Pete Cashmore—the founder of the upcoming global holiday Social Media Day (#SMDay) and the publication Mashable. #SMDay was founded in 2010—the same year Sprout Social was founded. In honor of 14 years of Sprout Social and World Social Media Day, we’re thrilled to welcome Pete to Enter the Chat with us, and to talk about all things: ✅ #SMDay ✅ social media nostalgia ✅ the evolution of social media over the years and more Let’s look back at how social media has transformed over the years and celebrate its ongoing role as a critical channel for connection and business impact. Watch now, and enter the chat with us: https://bit.ly/4cDSC6d

You may have seen Pete Cashmore's recent post featuring some of his favorite viral throwback memes on social. We want to know—in honor of the upcoming Social Media Day, what's your favorite nostalgic meme? 🤔 Speaking of #SMDay, tomorrow we'll be welcoming Pete—the founder of #SMDay —on our second episode of Enter the Chat. 🗓️ RSVP to tune in TOMORROW 6/27 at 11 AM ET, here on LinkedIn: https://lnkd.in/gD9XtpTt