Sprout Social, Inc.’s Post

If you're not sure if your team is using accessibility best practices on social, this is your sign to stop and share this post. Here are a few ways to make your content more accessible to everyone, plus a few ways you can make this an easier practice for your whole team: 1. Add alt text to images. (Pro tip: AI can help you here—Sprout's new Generate by AI Assist feature generates accurate and descriptive alt text. Just always be sure to double-check the work AI has created to avoid mistakes or biases!) 2. Ensure your social text and hashtags are written in an accessible way. For example, writing hashtags in camel case vs all lowercase. (Example: #SocialMedia vs #socialmedia) 3. Be mindful of emojis and placement. 4. Add closed captions and subtitles. 5. Use inclusive language and imagery. 6. Ensure text on your graphics contrasts with the background colors. For more best practices and tips from accessibility advocate Alexa Heinrich, head to the blog: https://bit.ly/3L3SQaX ____ GIF description: A gif that demonstrates Sprout's AI alt text feature. Several photos appear and when the "Generate by AI Assist" button is tapped, an accurate description is instantly created by Sprout.

Are you up-to-date on all of the latest Sprout updates? 👀 We've got you. From Threads reporting to #AI innovations, check out what's new and get the most out of your workflows: https://bit.ly/3Xdkx8x

If you're only leaning on #AI from a copy or creative lens, you're missing out. Tapping AI in more sophisticated ways means elevating social media as a key decision-making tool for your team, and your whole business. ✨ For ideas on how AI can help you make better decisions, head to our blog: https://bit.ly/3XI1mDV

Connecting with your Threads audience just got a lot easier—you can now see and respond to Threads comments in Sprout! 🎉 Sprout customers, the wait is over. With Threads Engagements, you can engage with Threads comments directly in Sprout's Smart Inbox. Connect your Threads account and give it a try today.