SEEHER

In case you missed it, CARE USA is the grand prize winner of this year's 2024 In-House GEM award! Their commitment to authentic and accurate portrayals of women and girls in their marketing efforts has produced an ad that challenges gender stereotypes and inspires women and girls to take action, lead, and change the world for the better. A big thank you to Monica Rowe, Chief Marketing Officer at CARE, and her team for advancing gender equality.

The free, open-access SeeHer Education certificate program allows anyone to learn how to achieve gender equity through advertising and marketing. I am honored to have been able to co-develop this certificate with a team of professors and practitioners through the ANA Educational Foundation and SeeHer. Many professors have incorporated this into their lesson plans. The completion of the program, for many, counts as a certain percentage of a student's final grade. I plan on doing this myself in the fall at Michigan State University. This program provides crucial insights and tools for fostering an inclusive environment in any professional setting. It’s an investment in our future and our collective progress. It's also a testament to the power of academia and industry coming together to develop advertising and marketing education opportunities for the greater good. You can get started at https://lnkd.in/d4Ki3UpH #learnwithaef #genderequity #seeherbeher #studentsuccess #inclusivefuture #professionaldevelopment Catherine Coleman, Ph.D. Jason P. Chambers, PhD Jean Grow Joanna L. Jenkins, Ph.D. Kathleen Franz Latha Sarathy Laurel Steinfield Linda Tuncay Zayer Sunny Tsai (University of Miami) Susan Dobscha Tyrha M. Lindsey-Warren, PhD ANA Educational Foundation SEEHER ComArt Sci Christine Guilfoyle Gord McLean

Throughout the entirety of recorded history, women leaders have often been excluded from historical narratives. This lack of representation has contributed to the ongoing underrepresentation of women and other marginalized groups in positions of power globally. Anusha Alikhan, Chief Communications Officer at the Wikimedia Foundation, asserts that it is time to break this cycle. “The Wikimedia Foundation’s vision is to ensure everyone can share in the sum of all human knowledge,” says the Chief New Era of Leadership award winner. ***SPOILER***The answer is twenty percent.

Experience the ultimate week of marketing mastery with the Association of National Advertisers Global Learning Platform! Whether you're a student, intern, professor, agency professional, or client-side marketer, this program is designed for you. Join over 20,000 marketers from 100 countries who have already transformed their careers through our curated curriculum, brought to you by top organizations and “master-level” experts. This incredible initiative is powered by the Global CMO Growth Council’s Talent Development Working Team, led by the visionary Julia Goldin of the LEGO Group and Elizabeth Rutledge of American Express. Don't miss out on this unparalleled opportunity! Share the FREE registration link with your friends, colleagues, and networks. Let’s ignite the minds of 60,000 marketers worldwide by the end of the year! Sign up now at: https://lnkd.in/eyBkQwdF

Introducing our “Insights For Action” series, where industry executives join us to share their perspectives on trending topics in digital advertising and more. To kick things off, Index Exchange President and CEO Andrew Casale, Kenvue Global Director of Media Responsibility and Quality Mark Proulx, and SEEHER President Christine Guilfoyle discussed the biggest industry trends so far in 2024, including greater political ad spend, investment in brand safety and responsible media, and purpose-driven marketing. Watch the full segment here: https://lnkd.in/e8wMyuB4 #InsightsForAction #BrandSafety #CannesLions2024 #Advertising

Get ready for an electrifying webinar *TOMORROW* hosted by SeeHer and Comscore, Inc., led by Latha Sarathy and Danan Ren! We're unveiling a groundbreaking partnership and introducing an industry-first tool that will transform how marketers and agencies engage consumers who champion gender equality. Here's what's in store: - Deep Audience Insights: Explore the Full Plan Metrix Suite with over 11,000 attributes to understand your digital audience's affinity for gender equality. - Holistic Audience Understanding: Go beyond demographics to uncover psychographics, media habits, preferences, and more. - New Engagement Channels: Discover cutting-edge platforms to connect with your target audience. - Enhanced Persona Development: Use insights to create stronger personas for precise campaign strategies. - Growth Opportunities: Tap into GEM Audiences for maximum impact. Join us to harness this breakthrough intelligence, revolutionize your campaigns, and lead the way in the digital landscape! Register here: https://lnkd.in/eTTMa7ed Promo code: SEEHER24MEMBER

Women are often told they need to be better, faster, and stronger than their male counterparts, yet it never seems to be enough. Despite societal constraints, women rise above, forging ahead. #WomenKnowHow to take action, lead change, and build the future. 'Women know how to get things done.' Congratulations to this year's 2024 In-House GEM award Grand Prize winner, CARE USA, for your impactful work that exemplifies the pinnacle of accurate and authentic portrayals of women and girls.

Last days to register! ⏰ Join our upcoming webinar showcasing insights on the importance of gender equality and representation in the modern media landscape as a force in driving messaging resonance for advertisers.       Attend this session to take a closer look at GEM Audiences, a powerful digital insights and planning tool from Comscore and ANA’s SEEHER that can help marketers optimize their media content with their core consumers.   Join Comscore’s Danan Ren and SeeHer’s Latha Sarathy on July 24 at 1 pm EST for an engaging session where you can ask your questions live. Use the code ⭐ SEEHER24MEMBER ⭐ to sign up at this link https://lnkd.in/eTgxWdaJ #genderequality #mediarepresentation #mediameasurement #comscore

Can you count all the ways you use your hands every day? It's impossible! Now, imagine if your main form of communication relied on your hands. Just like anything precious, you'd want to nourish and cherish them. That's where SeeHer member Unilever's Dove comes in. "When my hands feel dry and I'm signing, it feels like I have no energy." Dove revitalizes your hands, making you feel like you can sign anything. #disability #disabilitypridemonth #disabilitypride

You might think that women need to be depicted as superheroes in action films to earn high GEM scores. In reality, the most gender-equitable content is found in everyday shows, like news programs or celebrity talk shows. To capitalize on this, place your ads next to these highly gender-equitable pieces of content. As you know, purchase intent increases with high GEM-scoring ads. Special shoutout to SeeHer member, CBS' The Talk. Get the most out of your money by planning smarter, not harder! Want to learn more? Contact kmckenna@ana.net 📧