"The real innovation in OOH is around digital transformation. It’s not just digital signage where there is a lot of innovation like The Sphere, anamorphic, and really great signs, but it’s also the back end - the ability to use data, to put up ads faster, but also to connect out of home to other media formats so it can be amplified. There is a strong link between retail media and OOH, and CTV and OOH." OAAA's President & CEO Anna Bager sat down with Brand Safety Summit Series at #CannesLions2024 to discuss advertising innovation, experiential marketing, the importance of brand safety, and the current OOH landscape. Watch the full interview:
OAAA
Advertising Services
Washington, DC 14,323 followers
The mission of the OAAA is to promote, protect, and advance the out of home advertising industry.
About us
OAAA is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers, which comprise over 90 percent of the industry. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City.
- Website
-
http://www.oaaa.org/
External link for OAAA
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 1891
- Specialties
- Advertising, Outdoor Advertising, Billboards, Out of Home Advertising, OOH, Association, and DOOH
Locations
-
Primary
1850 M St. NW
Suite 1040
Washington, DC 20036, US
Employees at OAAA
-
Anna Bager
President & CEO, OAAA | Driving Innovation in OOH Advertising | Out of Home Tech Advocate & Integration Expert | Board Member & Industry Leader
-
Stephen Freitas
-
John Ellery
-
Grace Dolan
CMO | SVP | Brand Leader | Growth Marketer | Digital Transformation | Business Turnaround | Tech & Telco | CPG | Durables
Updates
-
Last week in New York City, we were delighted to host agency investment leaders, executives, and OAAA members for our Summer Salon Dinner, part of our Discover OOH series. This intimate evening featured networking, impactful discussions, and a unique dining experience with breathtaking views. Thanks to the agencies that joined us - dentsu, Canvas Worldwide, choreograph, MRM, Spark Foundry, Wavemaker, and Assembly Global and our sponsors - Clear Channel Outdoor, Intersection Co., Lamar Advertising Company, Vector Media, and OUTFRONT Media for making this evening possible. Discover OOH provides a unique engagement platform for leading brands and agencies through Salon Dinners and local OOH Days. These events foster interactive learning, networking, and sponsor-driven content, highlighting the strengths of out-of-home advertising. Learn more: https://lnkd.in/equJuE2U
-
-
"If attention is today’s greatest commodity, then the screens that capture our curiosity are prime real estate. And increasingly that real estate isn’t just in our smartphones. A combination of high-tech spectacle, lower-cost, higher-end LED screens, and advertising-industry shifts has seen a proliferation of digital displays gain momentum." Sherwood News details how high-end digital screens are revolutionizing the way brands connect with audiences and capture attention. OAAA's Steve Nicklin contributed to the piece, sharing the growth of DOOH and how technologies like augmented reality and QR codes have become embedded in screens and large-scale campaigns.
The Sphere is only the beginning. Your screen time is going way up.
sherwood.news
-
"With a rapidly evolving advertising landscape, privacy concerns and data restrictions are reshaping strategies. Amid this shift, one medium stands out with a unique selling proposition that is often underestimated: Out-of-Home advertising...OOH advertising is a standalone platform that excels in building brand trust and recognition." Campaign Middle East on why OOH is the safest choice for brands in a digital world.
Why OOH is the safest choice for brands in a digital world - Campaign Middle East
https://campaignme.com
-
📆 Last chance to register for tomorrow's webinar featuring GroupM's Group President, Business Intelligence, Kate S. and OAAA's SVP Marketing & Analytics, Steve Nicklin as they dive into the newly release 2024 Midyear Advertising Forecast Report from GroupM. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Register today: https://lnkd.in/eJYUtmfV
📅 Mark your calendars and reserve your spot for our upcoming webinar on July 17th at 2 PM ET. Get an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast from GroupM’s Group President, Business Intelligence, Kate Scott-Dawkins, and OAAA’s SVP, Marketing & Analytics, Steve Nicklin. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Register now: https://lnkd.in/eJYUtmfV
This content isn’t available here
Access this content and more in the LinkedIn app
-
As a seasoned Cannes Lions attendee and 2024 Outdoor Awards Shortlisting Juror, OAAA's CMO Julie Thompson shares her perspective on the creativity and technological advancements driving the #OOH industry and how OOH “is a creative’s candy store and a brand marketer’s dream” in her op-ed in The Drum.
How OOH swept Cannes Lions & set a new creative bar: Insights from an outdoor jury member
thedrum.com
-
The Supreme Court issued a recent decision that could impact the regulatory scheme affecting out of home advertising industry. The ruling overturns the Chevron doctrine, reducing deference to regulatory agencies. This shift may help businesses challenge adverse decisions, with its full impact to be seen in the coming years. OAAA Association Counsel Allen Smith shares his perspective on this ruling in Billboard Insider.
US Supreme Court Decision Potentially Impacts OOH Industry Regulations
https://billboardinsider.com
-
🔔 Secure your spot at our upcoming webinar - This Year, Next Year: GroupM's Midyear Ad Forecast Join OAAA’s Steve Nicklin and GroupM's Kate S. on Wednesday, July 17th at 2 PM ET for an insights-packed webinar and get an in-depth look at the newly released 2024 Midyear Global Advertising Forecast report. Register now: https://lnkd.in/eJYUtmfV
📅 Mark your calendars and reserve your spot for our upcoming webinar on July 17th at 2 PM ET. Get an in-depth look at the newly released GroupM 2024 Midyear Advertising Forecast from GroupM’s Group President, Business Intelligence, Kate Scott-Dawkins, and OAAA’s SVP, Marketing & Analytics, Steve Nicklin. Explore how external factors spanning technology, culture, government, and the economy will impact advertising over the coming months and years. Register now: https://lnkd.in/eJYUtmfV
This content isn’t available here
Access this content and more in the LinkedIn app
-
We asked OAAA members and friends who attended this year's Cannes Lions International Festival of Creativity to share the latest trends and their impact on OOH. Check out our full roundup of top takeaways from industry luminaries from this year's festival that explores the impact of Cannes' hot topics on the OOH industry and advertising at large. https://lnkd.in/gPhekgWf
-
-
OAAA reposted this
DIVE's CEO & Co-Founder, Deborah Hall is featured in OAAA's roundup of top takeaways from this year's Cannes Lions International Festival of Creativity. Deb highlighted "the ongoing, exponential growth of creator-led campaigns across platforms" as a key takeaway. She also shared a salient learning that "regardless of the mobile or social platform, creators who have built organic and authentic relationships with their followers are leading the way when it comes to culture, trends, and commerce." Feeling inspired after Cannes, DIVE looks forward to continue innovating by bringing creators from mobile & on-platform to the physical world, and driving new discovery for brands. 🚀 ✨ #DIVEBillboards #OAAA #CannesLions #Cannes2024 #OOH #DOOH #digitalmarketing #media #advertising #creatoreconomy #creators #social #entertainment #mobile #digital https://lnkd.in/gPhekgWf
2024 Cannes Lions Takeaways for OOH - OAAA
https://oaaa.org