The IRONMAN Group

The IRONMAN Group is pleased to announce the addition of Matt Scammell to its senior leadership team as Executive Vice President of Global Partnerships. Scammell brings a wealth of knowledge and experience to The IRONMAN Group after successful leadership positions at major global sporting organizations. In this role, Scammell is charged with developing new and innovative partnerships with the world’s best brands to elevate the athlete experience, enrich the endurance sport community, and grow the reach and positive impact of The IRONMAN Group and its partners across triathlon, trail running, road running, and cycling. Scammell joins The IRONMAN Group after serving as the Chief Commercial Officer at FIA Formula E Championship, where he oversaw sponsorship, ticketing, hospitality, licensing and retail revenue. He began his time in the sports industry with Manchester United where he spent nine years and served as the Head of Global Sponsorship before joining the Liverpool Football Club as its Commercial Director. His experience within sport extends to significant involvement in women’s team propositions, which is of particular relevance as The IRONMAN Group continues a focus on growing women’s participation in endurance sports.    Scammell understands brands that people love and the power of highly engaged communities in which people are deeply passionate about their sport. He will lead the global partnerships team in developing partnerships with brands across a wide variety of products, services, and experiences that ultimately inspire and enable endurance athletes to embark on life-changing experiences and achieve their greatest ambitions in life. He will also lead the team in continuing to innovate the athlete experiences, working with partners to create state-of-the-art activations both digitally and at events.      “We are excited to welcome Matt to the team. He has a deep understanding of how to develop innovative partnerships that inspire communities, enrich the customer experience, and elevate the love people have for brands,” said Matthieu Van Veen, Chief Business Officer for The IRONMAN Group. “Matt’s experiences leading global businesses and teams across Asia, Europe, the Middle East, and the United States will be instrumental in the future growth and success of The IRONMAN Group, and we look forward to Matt’s positive impact on our team, the business, and our global community of athletes and partners.” 

Rock 'n' Roll Running Series celebrates Global Running Day with a 24-hour sale offering the best prices of the year for 2024 and 2025 events across all destinations! ⏰ Ends Thursday June 5, 2.59am ET  🔗 https://lnkd.in/gjVPq8Sb Turn the fun up and add a Rock 'n' Roll Running Series event to your calendar today🥳 #runrocknroll #GlobalRunningDay

🎙️ Introducing the brand-new podcast, IRONMAN Insider presented by Maurten 🎙️ 🔈 Available now on YouTube, Apple, Spotify and on all major podcast platforms, learn more on: https://lnkd.in/gcNuxNEU. Hosted by Matt Lieto, we delve into the culture and sport of long-course triathlon, bringing fans new insights from top triathletes and other leading figures. Episode 1: The premiere episode kicks off in proper style with the one and only Sam Laidlow, our reigning IRONMAN World Champion. Listen in on a revealing conversation as Sam shares his take on self-belief, being "unstoppable", overcoming adversity, and how he's got a lot more to accomplish in the sport. #IMInsider

25 Years and Counting for #IMLakePlacid 😍 We are thrilled to confirm that IRONMAN and the Village of Lake Placid, the Town of North Elba and the Regional Office of Sustainable Tourism have agreed to a 3-year partnership renewal to keep the iconic and longstanding Athletic Brewing IRONMAN Lake Placid triathlon through 2027. #IRONMANtri 

🏆 TriDot wins Best Technology for Data and Analytics in Sports 🏆   Massive congratulations to TriDot Triathlon Training, the Official Training Platform of IRONMAN, for their prestigious win at the Sports Technology Awards (STA), the “Oscars of Sports Technology”! 🏅 Awarded for its application of data and analytics, including AI, to improve triathlon results by up to 30% 🏅 Selected amongst applications from 30 countries and over 50 sports Optimize your training today with https://www.tridot.com/   #TriDot #STA2024 #SportsTech #OnlyfortheInnovative

🚨Exciting news for athletes racing in Europe! Precision Fuel & Hydration is the Official Hydration Partner of the 2024 IRONMAN® and IRONMAN® 70.3® European Triathlon Series, including the 2024 VinFast IRONMAN® World Championship in Nice. 🤙 Starting at IRONMAN® 70.3® Aix-en-Provence on May 19th, PF&H’s popular PH 1000 electrolyte drink will be on-course to help athletes stay hydrated and perform at their best. Learn more👇 https://lnkd.in/gpfDCrm9

The first European #IMProSeries start list is here🔥 We head to the triathlon heaven island of Mallorca for the fourth race of the series😍 Full start list: https://lnkd.in/e2PmPEb3 🏝️ Zafiro IRONMAN 70.3 Alcúdia-Mallorca 📍 Alcúdia, Mallorca 🗓️ Saturday, May 11 📺 Live & For Free | proseries.ironman.com, Outside Watch and DAZN #EverySecondMatters #IRONMANtri

💥Introducing Mortal Hydration as the new official sports beverage and hydration partner for the IRONMAN® and IRONMAN® 70.3® North American Triathlon Series💥     Varieties of the Mortal Hydration Drink Mix will be available on-course, giving athletes great-tasting and effective hydration at IRONMAN and IRONMAN 70.3 events in North America in 2024.     Mortal Hydration was formulated with the latest sports science and endurance sport fueling strategies in mind and offers athletes a hydration mix that tastes great and delivers the right balance of flavor, nutrients, and electrolytes. Mortal is designed to be integrated into a high-carb fueling strategy where athletes consume 80g to 100g of carbs per hour from concentrated nutrition and then use Mortal as part of a hydration strategy to replenish electrolytes.    More information is available at www.drinkmortal.com. 

The first IRONMAN of the #IMProSeries is here🤩   Your Pro Startlist for #IMTexas features Kat Matthews🇬🇧, Patrick Lange🇩🇪, Jocelyn McCauley🇺🇸, Braden Currie🇳🇿 and so many more😍 FULL LIST IN COMMENTS BELOW 🇺🇸 Memorial Hermann IRONMAN North American Championship Texas 📍 The Woodlands, Texas 🌎 Part of the VinFast IRONMAN North America Series   🗓️ Saturday, April 27 📺 Live & For Free | proseries.ironman.com  #EverySecondMatters #IRONMANtri