📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
-
https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
-
Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
-
The most devoted multiplatform gamers play an average of 29 hours per week, and advertisers increasingly want to meet them in their happy place. Don’t miss the “The Many Ways We Play: A New View of Game Players” report, compliments of Activision Blizzard Media, to discover the six unique segments of game players and how to engage them. Download now: https://lnkd.in/grFTWNxq #mobilegaming #multiplatform #gaming
-
-
🛍 The way consumers shop in 2024 is changing rapidly. Social media’s role in product research is growing, especially for Gen Z, while in-store retail remains strong. This combination of digital and physical channels demands a cohesive marketing strategy. Access our full report to gain actionable insights into the new consumer journey: https://lnkd.in/e9_iQd8q #pathtopurchase #socialmedia #retail #ecommerce
-
-
📢 Happening Now: https://lnkd.in/gXSSdpxj Join us for a live Tech-Talk Webinar, “Retail Insights 2024: The Trends That Will Impact H2 Success,” presented by Placer.ai.
-
The creator economy is transforming the media, marketing, and commerce landscape. Cannes Lions’ first-ever “LIONS Creators” program last month is proof of their growing power over consumer attention and spending. EMARKETER Vice President and Principal Analyst Jasmine Enberg will be discussing this pivotal moment and what it means for marketers and brands. Join us on July 19th for an exclusive webinar and learn how your brand can thrive in the next era of the creator economy. Register here: https://lnkd.in/eHQ_wWwS #creatoreconomy #creator #media #marketing #commerce #webinar
This content isn’t available here
Access this content and more in the LinkedIn app
-
🎙 Here's what's coming up this week on the Behind the Numbers #podcast: MONDAY The Daily: Advertising and Media Trends for H2 2024—New Types of Bundling, Apple Intelligence's Effect on Apps, and More Hosted by Marcus Johnson, featuring Paul Verna and Yory Wurmser Listen now! https://lnkd.in/ebP5eH6W TUESDAY The Daily: Digital Trends for H2 2024—Beyond AI replacing people, Venu Sports getting delayed, and more Hosted by Marcus Johnson, featuring Jeremy Goldman and Ross Benes https://lnkd.in/eEbqWuVX WEDNESDAY Reimagining Retail: VML - Leveraging generative AI - who is leading the way, and what have we learned so far? Hosted by Sara Lebow, featuring Yory Wurmser https://lnkd.in/eEbqWuVX THURSDAY The Daily: Social Trends for H2 2024 Hosted by Marcus Johnson, featuring Jasmine Enberg and Jeremy Goldman https://lnkd.in/eEbqWuVX FRIDAY The Weekly Listen Hosted by Marcus Johnson https://lnkd.in/eEbqWuVX #btnpodcast #retail #advertising #marketing #ecommerce #socialmedia
-
-
Generative AI is still maturing, but marketers aren’t waiting to fold it into their workflows, including content creation to audience segmentation. Marketers’ top use case is personalization, but they say copywriting has the most potential. Here are 5 charts demonstrating how marketers are using generative AI right now: https://lnkd.in/ej2zn-7b
-
-
🛍 Customer behaviors are changing. Stay ahead of the latest trends in order to capture their attention. Our Retail Daily newsletter delivers a daily dose of data, news, and insights on the rapid transformation of retail and ecommerce. Sign up today: https://lnkd.in/epXh_uJj #newsletter #retail #ecommerce #trends
-
-
Don’t miss the chance to meet with and hear from Jeremy Goldman, our Sr. Director of Marketing, Commerce, and Tech Briefings, at The Lead Summit! Jeremy will be moderating "Case Study: How Urban Outfitters Masters Social Media Algorithms to Reach New Audiences" on July 11th. He'll be joined by Cyntia Leo, Head of Brand Marketing, Urban Outfitters and Kate Kenner Archibald, CMO, Dash Hudson. Learn more: https://lnkd.in/gjyCSa_v #TheLead #TheLeadSummit
-
-
🛒 Sometimes, consumers don’t behave as we expect. Despite being digital natives, Gen Zers still prefer browsing in-store. They are also less likely than any other generation to order fast food via drive-thru. What do Gen Z's shopping habits across beauty, apparel, and more mean for retailers? Access our guide here: https://lnkd.in/eQ6MYRBV #genz #retail #shopping
-