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Jellycat providing the cutest customer experience at Selfridges with their ‘Fish & Chips’ stand 🐠 I’d personally be sold after witnessing this kind…
Jellycat providing the cutest customer experience at Selfridges with their ‘Fish & Chips’ stand 🐠 I’d personally be sold after witnessing this kind…
Liked by Kate Kenner Archibald
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At EMARKETER, we’re predicting that about 20% of U.S. marketers won’t use influencer marketing this year. What’s holding them back? Jasmine Enberg…
At EMARKETER, we’re predicting that about 20% of U.S. marketers won’t use influencer marketing this year. What’s holding them back? Jasmine Enberg…
Liked by Kate Kenner Archibald
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Come join me and the best marketers in LA to learn about AI and Creators on July 30th! 🥂 https://lnkd.in/epJsaHxR Taylor Banks Ashley Murphy…
Come join me and the best marketers in LA to learn about AI and Creators on July 30th! 🥂 https://lnkd.in/epJsaHxR Taylor Banks Ashley Murphy…
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The INKEY Patch x Matchaful 🍵💚 To celebrate the launch of our new Pimple Patches, we hosted a pop-up in New York 🇺🇸 Our amazing community joined…
The INKEY Patch x Matchaful 🍵💚 To celebrate the launch of our new Pimple Patches, we hosted a pop-up in New York 🇺🇸 Our amazing community joined…
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Thrilled to have represented L’Oreal at the French Embassy in Washington D.C for Bastille Day with fellow dual citizen Laura Azaria. It was an…
Thrilled to have represented L’Oreal at the French Embassy in Washington D.C for Bastille Day with fellow dual citizen Laura Azaria. It was an…
Liked by Kate Kenner Archibald
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Thank you EMARKETER for featuring our panel discussion from The Lead Innovation Summit in your latest article. 💡 During the panel moderated by…
Thank you EMARKETER for featuring our panel discussion from The Lead Innovation Summit in your latest article. 💡 During the panel moderated by…
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Optima Retail
DTC children’s clothing brand Hanna Andersson named former Apple executive Grace Wong as its new brand director, according to a company press release. The global children’s clothing industry has grown steadily and is projected to increase at an annual growth rate of 2.6% from 2024 to 2028, according to Statista. The US market is considered the largest in the world in terms of revenue, with estimates of 54 billion dollars by 2024. OptimaRetail.EU: Experts in worldwide #Retail #maintenance and #repairs - SMART FACILITY MANAGEMENT #RetailInnovation #FutureTrends #OptimaRetail #facilityManagement #PreventiveMaintenance #ReactiveMaintenance #NewsOptimaRetail
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Dinavahi Srinivasa Ranganadh
Levi Strauss, Wrangler, and Lee are often called “The Big Three” of denim, as the brands shaped the denim industry as we know it today. But Levi’s was the first of the three and many would argue it remains the most innovative. The brand’s founder and namesake, Levi Strauss, bought an overalls patent that was revised into denim the styles we recognize today back in 1873. Levi Strauss homed in on the miner market during the California Gold Rush of the late 1800s. As the Gold Rush dissipated, Strauss focused on workwear, and we began the see the early iterations of denim staples that are so romanticized by Gen Z and millennials today. Levi’s brand has experienced a significant resurgence, evident in its stock growth despite recent layoffs. The brand is expanding into new markets while understanding and catering to Gen Z preferences for customization, sustainability, and ethical product components. Levi’s ability to adapt quickly to trends and market shifts sets it apart from its competitors, positioning it as a trendsetter in the fashion industry. The history of Levi Strauss & Co., Wrangler, and Lee showcases the evolution of denim brands over time, with Levi’s being the most innovative and adaptable. Levi’s proactive approach to trend awareness and market targeting has allowed it to stay ahead of the curve, making it a strong contender in the post-Covid era. The brand's focus on product quality and consumer preferences has contributed to its success, with initiatives like Levi’s SecondHand catering to thrifters and vintage enthusiasts. Despite recent layoffs and workforce reductions, Levi’s remains transparent about its restructuring efforts and continues to expand globally. The brand's emphasis on direct-to-consumer channels and market targeting in nascent markets positions it for future growth and success. Levi’s ability to navigate market challenges and stay true to its brand values has solidified its position as a leader in the denim industry. #denim #levis #resurgence #restructuring #dtc
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Walter Holbrook
Retail Today / Retail Renaissance: Talk about an American Brand that dominates the world, LEVI’S! Their new strategy to improve overall performance. #levi Levi’s ranked as “Most Trustworthy” US Clothing Company, starts making waves in the apparel industry. #trust #apparelindustry Levi’s new strategy, DTC “Direct-to-Consumer”, improve customer relationships through data, responding faster to fashion and style trends. #levis #dtc #fashion #style #design In turn driving sales and profits through their own store base (2,800 stores) and e-commerce. Less reliance on their traditional Department Store customers. #kohls #macys #jcpenny How hot is Levi’s right now? 🔥🔥🔥 Let’s check in with Beyoncé “Cowboy Carter” 🤠🤠🤠 and her “Levi’s Jeans” track. 💥💥💥 Founded in 1853, Levi’s new leadership under Michelle Gass and their new strategy, will continue the legacy of this fantastic American Brand. Levi Strauss & Co. #retail #retailtrends #retailstrategy #shoppingexperience #brandexperience #brickmortar #ecommerce #stores #TopRetailExpert
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Sarah Shapiro
I have suggestions to help fashion ecommerce: The demand for functional fashion is on the rise, and pockets are leading the charge. The Wall Street Journal's article, "Women’s Clothes Finally Have Pockets. What Took So Long," highlights the evolution of women's garments, now featuring pockets that offer both utility and style. This shift reflects broader societal changes, promoting equality and recognizing women's active roles in public and professional spheres. As an avid supporter of pockets, I appreciate how they can be designed to either stand out with a cargo style or blend seamlessly into the garment's design. For e-commerce retailers, this trend presents a significant opportunity to enhance the online shopping experience. Here are some actionable insights: 1. Add a "Pockets" Filter: Introduce a filter option specifically for pockets, allowing customers to easily find clothing items that meet their functional needs would improve navigation and discoverability. 2. Detailed Product Descriptions: Clearly indicate the presence and type of pockets in product descriptions. Don't rely solely on images; specify the functionality and design of the pockets. Added benefit of improving SEO. 3. Highlight Functional Fashion: In your marketing and product listings, emphasize the practical benefits of pockets, supporting the growing trend towards functional equality in fashion. By integrating these features, retailers can cater to the increasing demand for practical and stylish clothing, ensuring a better shopping experience for their customers. If you make these updates please let me know any data insights.
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Pamela Danziger
It's encouraging to see Gap Inc. turning the corner and inspiring to witness how its new leader, Richard Dickson, is transforming the company's iconic four brands -- Gap, Old Navy, Banana Republic and Athleta -- that had fallen on hard times over the past several years. #transformation #retailleadership #leadership #fashionretail #brandmanagement #turnaround #brandstrategy
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Daniel Sodkiewicz
And here we go again, another #retailer announces the opening of its marketplace. I do not have access to this #WWD article, but from what I heard, they are taking it slow and onboard a small number of sellers. The platform they use is most likely Mirakl, and I could not find any signup form to join if you are planning to. I am not sure we need yet another marketplace. 😑 Also framing it as Spotify for #Fashion (is it Nordstrom or WWD way to put it?), what does that really mean? Spotify primarily makes money through subscriptions. So, can I subscribe to #nordstrom for monthly payments and get any clothing I want? That would be actually cool, but this model was already kind of explored by companies like Stitch Fix. #nordstrom #marketplace #ecommerce #Mirakl
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Adam Schoenberg
Thrilled to have taken the main stage at Grow NY last week alongside Adrial Jaan Bhatia, President of Primitive Apparel, to wrap up the event. Thanks Ryan Criswell for hosting the panel. At Hodinkee, we hold two core principles dear: Community and Credibility. Here’s a bit on why they matter to us. Credibility at Hodinkee is about trust and reliability. We achieve this through: --> Accuracy: Precision in our reporting. --> Authority: Recognized expertise, often cited by reputable sources. --> Consistency: Continual delivery of high-quality content. --> Engagement: Building respectful and responsive relationships with our audience. --> Objectivity: Presenting multiple perspectives fairly. --> Transparency: Clearly identify sources and disclose any conflicts of interest. Beyond credibility, the power of community distinguishes us significantly from just having an audience. Hodinkee grew into an eight-figure business with virtually zero traditional marketing spend, propelled by a robust community. This illustrates not just audience reach, but deep engagement—where members actively contribute, share, and champion our brand. The distinction? An audience watches, but a community participates. And that participation has been a cornerstone of our success.
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Catch
Last week, Catch's CEO and cofounder Nico Perdomo sat down with WWD's Jenny B. Fine to discuss the "P1 ➡ P2 challenge" and how brands are addressing it. Getting a beauty shopper from their first purchase (P1) to their second (P2) is harder than ever these days, due largely to a combination of: i) more brands than ever competing for the same customer (and new ones popping up every day!), ii) a noisy digital landscape that bombards shoppers with conflicting messages, iii) a savvy next-gen consumer whose shopping habits don't align with the old-school loyalty and retention playbooks. So... what works? Consumers are increasingly engaging with brands that meet them where they are and make P2 feel easy. For some, that's free shipping or same-day delivery. For others, it's earning and redeeming $$ in store credit via Catch. Thank you WWD for such a great day!
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Christopher Skinner
Thank you, Jenny B. Fine, Alexandra Pastore, and WWD, for making the space to share how a part-time stock associate role at SEPHORA North Point Mall struck a passion for the transformative power of Beauty, later connecting to an entrepreneurial drive to launch School House, and eventually Front Row. 💫 There was no better way to reflect on the tenets of brand-building and brand expression execution than inviting Sheena Zadeh-Daly of Kosas, Diarrha Ndiaye of Ami Colé, and Cherry Robinson of #symphonicmd to the stage with me. Read more here https://lnkd.in/e8Ng3AyV and see highlights from the discussion below: **AUTHENTICITY THROUGH PERSONAL STORYTELLING: Diarrha's journey with Ami Colé showcased the power of personal narratives in building authentic brands that resonate deeply with consumers. **CLARITY THROUGH FORMALIZATION: Sheena's efforts to formalize Kosas led to clear communication and alignment with the brand's values, essential for scalability during expansion. **GUIDING BRAND DIRECTION THROUGH PERSONAL EXPERIENCE: Sheena's personal experiences drove Kosas' focus on beauty as a personal expression, emphasizing the importance of tapping into individual narratives to connect with consumers emotionally. **NAVIGATING BRAND DEVELOPMENT STAGES: Cherry's experience with Symphonic MD highlighted the significance of embracing key stages like 'What if?', 'But', and 'Why the Hell Not?' in brand evolution, emphasizing the role of instinct and commitment in making impactful decisions. **COLLABORATIVE MARKET ENTRY: Symphonic MD's rapid market entry was facilitated by collaboration, leveraging internal and external resources to accelerate progress while maintaining product quality. #beauty #brandbuilding #creativeagency #beautycreative #branding #brandstrategy
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Youthvine Agency
TL;DR: Walmart Targets Gen Z with Fashion Relaunch Walmart is relaunching its No Boundaries brand to appeal to Gen Z consumers with affordable, stylish apparel. The brand, featuring prices mostly under $15, is part of Walmart’s strategy to connect with young shoppers through exclusive offers and social media engagement. Key Takeaway for Youth Brands: Prioritize exclusive offers and affordable, high-quality products to build loyalty with Gen Z. Engage them through their favorite platforms like TikTok and Roblox. #GenZMarketing #FashionReboot #WalmartStyle ✨👗🛒 What Youth Brands Need to Know: Walmart, one of the top brands among Gen Z, is reintroducing its No Boundaries label to attract young shoppers. This relaunch is significant because it demonstrates how crucial it is for brands to evolve with their target audience’s preferences. By hiring a design team with experience in creating products for Gen Z and focusing on affordability and style, Walmart aims to strengthen its bond with this demographic. Key Takeaway for Youth Marketers: Exclusive Offers and Loyalty Programs: Gen Z values exclusivity and is more likely to engage with brands offering unique deals. Ensuring that your brand offers something special can enhance emotional connections and loyalty. Stay relevant by meeting Gen Z where they are—on social media platforms and through immersive experiences like those offered on Roblox. #GenZMarketing #FashionReboot #WalmartStyle ✨👗🛒 https://lnkd.in/gBQ-Jtpq
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Rich Gersten
Interesting read from Erica La Sala from Beauty Independent related to the Saks and Nieman merger. The question asked: What do you make of the Saks Fifth Avenue/Neiman Marcus deal? How will it impact the luxury beauty market? Will it strengthen the declining department store sector? According to Cristina Nuñez, "... the department store channel is a challenging one. Historically, it has been the main retail channel for luxury beauty brands given it is more suited for a higher price point. But with continued declines in traffic at department stores, the channel has proven to be a difficult place for luxury brands to rely upon for growth. Instead, growth is being driven at specialty retailers such as SEPHORA and Ulta Beauty, whose dominance has largely been at the expense of department stores". "At the end of the day, consumers will continue to shop for beauty at retailers offering best-in-class in-store experiences optimized for brand discovery. Brands should seek out these partners offering the best brand building support and a path to achieving scale. Perhaps the combination of Saks and Neiman Marcus will allow for a more enhanced retail experience overall that is even better suited for luxury beauty. Time will tell." True Beauty Ventures
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Flint Hyde
We have the privilege of speaking with multiple candidates each week at Flint Hyde. Working on leadership roles, means it’s important we take an avid interest in how companies are shaping the leaders of tomorrow. Some recent shifts in hiring priorities within the fashion industry provide valuable insights into the diversifying of desirable skills and the qualities that will define the next generation of leaders. 🛍The fashion industry is undergoing an industry-wide reckoning, leading companies to prioritise “durable skills” over technical proficiencies. Adaptability, strategic thought, objective evaluation and effective communication ✍ are now at the forefront of what many employers are seeking. The most enduring skills are those that enable individuals to embrace newness 💡. Skills like communication, creativity, critical thinking and adaptability, keep companies on the cutting edge ⚡. A mindset of curiosity and a willingness to learn new things ensures longevity. Fashion 👕 retailers are now seeking “cross-functionality” — the ability to work across multiple business areas such as stores, supply chain, merchandising, and ecommerce. This flexibility and adaptability are often highlighted in job descriptions 📄 and are crucial for navigating the complexities of modern retail. In our discussions with candidates 🙋♀️ , it’s clear that cultural fit and opportunities for growth 📈 are now paramount in their job searches. Candidates now have confidence to highlight personal interests and achievements 🥇 to signal their cultural alignment with potential employers. Candidates whose lives blur work and lifestyle boundaries can bring a more holistic perspective to their roles. Traditional skills like communication 📢 are also evolving. Fashion firms now need talent who can speak fluently on issues like diversity and sustainability 🌳, not just in external marketing but within day-to-day interactions in highly diverse workforces. As headhunters, we see firsthand the importance of flexibility around candidates’ skills and experience. Cultural fit, opportunities for growth, and the ability to adapt are now top priorities for both candidates and employers. Talking in detail with candidates, we can advise and support 👭 on culture preferences and help to highlight the personal interests and achievements that will resonate well with the perspective employer. This is because we get an in depth understanding of our clients culture and make sure they are clear on their talent goals. More durable and varied skills will ensure that tomorrow’s leaders are not only equipped to handle current challenges but that they are also prepared to drive innovation and growth in the future 🚀. 🌟To read more visit us at: https://lnkd.in/ejpN9mn5 #fashion #skills #creative #adaptability #leadership #talent The Business of Fashion
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Emily Booroff
With our unique insights and data driven research weare_altitude I can confirm that sustainability is a must for brands. 66% of Millennials prioritise sustainable packaging 62% of Gen Z shop sustainable overall So what can you do as a brand to hit this lever? Packaging is an easy one and there are some incredible offers from start up to leading packaging suppliers but there is more… Ingredients sourcing can be another big win, using upcycled ingredients to manufactures who only use sustainable sources Carbon footprint is the next area to address, from understanding the impact of the life cycle of your product to working with suppliers who reduce emissions with new processes You can also work with incredible organisations like Handle, who will work with the consumer to collect packaging and recycle this into raw materials to be reused With the iPhone culture, the consumer is more aware than ever of their impact on the planet and with the climate crisis looming, they are more motivated than ever to ensure their impact is minimal. Want to work with suppliers and strategies that take your sustainability to the next level? Drop a us a DM or say hello@wearealtitude.co.uk and let’s gets you started today
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Morin Oluwole
How to Scale a Black Beauty Brand - Sheena Butler-Young (The Business of Fashion) Most brands, especially at retail, will inevitably face a crucial decision: whether or not to identify as “Black.” To grow, scale and garner critical investment, Black beauty brands (and most brands) often need to demonstrate “broad appeal,” or that they can sell their wares to customers outside of a small or singular demographic[...] While securing a retail partnership is often seen as a major milestone for beauty founders — a sign they’ve “made it” and are poised for growth [...]. Partnering with a retailer brings a host of new challenges, from the logistical complexities of launching in hundreds of stores simultaneously to scaling up supply chain infrastructure and carving out a marketing budget.
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Afripods
The Lyvv Podcast brings you conversations that are going to delve deep into the beauty and creative industry as a whole . Each episode welcomes seasoned professionals & business owners from different industries including CEOs, makeup artists, wellness gurus, hair stylists, skincare experts, fashion moguls share their insights, experiences and business advice. Listen to the Lyvv Podcast today https://lnkd.in/dmpxXbMG #podcastspotlight
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Anjelica Cazares
Have you ever had a mentor who made a real difference in your career? Having someone in your corner who can offer guidance, share experiences, and provide support can be a game-changer. Mentorship is about empowerment. A mentor can help boost your confidence, expand your network, and open doors to new opportunities. They can be a source of inspiration, pushing you to dream bigger and aim higher. I personally encourage more women to seek out mentorship opportunities for themselves. I know it has done wonders for my journey already: https://lnkd.in/gMhX7z8U #WomenInLeadership #MentorshipMatters #EmpoweredWomen #ProfessionalDevelopment #CareerGrowth #WomenSupportingWomen #MentorshipProgram #LeadershipDevelopment #WomenEmpowerment #CareerAdvancement #MentorshipJourney #WomenInBusiness #MentoringWomen #EmpowermentInWorkplace #BreakingBarriers #InclusiveLeadership
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David J. Katz
One day after EssilorLuxottica announced its deal to acquire Supreme from VF Corporation, Meta, Facebook's owner, is in talks to acquire a stake of about 5% in the eyewear company. Based on recent market value, a roughly 5% stake could be valued at around $5 billion, a relatively small for Meta, given its market value of around $1.2 trillion. EssilorLuxottica makes Meta's Ray Ban smart glasses and sales of the glasses have exceeded expectations. The devices, an important part of Meta’s hardware strategy, allow users to take photos and listen to music with the frames of their glasses, among other features. Maintaining ties with Luxottica is crucial for the success of smart glasses devices and the company’s ambitions to build the so-called metaverse, which is a term used to describe people interacting in a 3-D version of the internet simultaneously. A third generation of Ray-Ban Meta glasses, expected to include a small screen display, is expected to be ready for consumers in time for the 2025 holiday season. The allure of Luxottica’s Ray-Ban brand is important to the success of a tech device that users are expected to wear on their faces. Luxottica’s ownership of LensCrafters, the prescription-eyewear retailer, also plays a key role in selling the Ray-Ban Meta to users who require prescription lenses. The two companies began working together several years ago for the release of the first generation Ray-Ban Stories smart glasses, which went on sale in 2021. The initial device struggled to catch on with consumers, and among the glasses that were sold, only 10% of the Ray-Ban Stories were actively used by their purchasers. The second-generation Ray-Ban Meta glasses went on sale in September and have done significantly better than their predecessors. The Ray-Ban Meta glasses operate more quickly and have better cameras than their predecessor. The Ray-Ban Meta also includes nascent generative #AI technology that allows users to ask the device for information about the things in front of them, such as the breed of a cat. The Ray-Ban Meta glasses have proven popular for users who want to shoot hands-free videos of their children playing and first-person videos of themselves while going on roller coasters or riding bikes. Meta hasn’t said how well the Ray-Ban Meta glasses have sold, but CEO Mark Zuckerberg said in April that the device was doing well and that a market for that type of device was developing sooner than he would have expected. Meta sells its own devices to employees at a discount, and offers the Ray-Ban Meta glasses at a 15% discount with a limit of 3 pairs per employee. The new glasses have proven so popular internally that some employees have tried to get extra pairs from their colleagues after hitting the 3-pair limit. #strategy #technology #smartdevice https://lnkd.in/ePwG-bSc?
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Abhijeet Agarwal
I've noticed a recurring trend in the fashion industry: a shift towards business models focused on thrifting, pre-owned, or recycled goods, and it’s bigger than we think. Year over year, the U.S. secondhand market grew 11% in 2023, seven times faster than the broader U.S. clothing market. Major online marketplaces are recognising the huge potential of pre-owned fashion. eBay recently removed all selling fees for used clothing items, making reselling more accessible. They also hosted a live shopping event where comedian Katherine Ryan sold pieces from her personal wardrobe with proceeds going to charity. Brands are also exploring more sustainable options. Urban Outfitters launched a clothing rental subscription service. Everlane introduced an in-store drop-off program for used clothing credits. Even brands like Patagonia, Levi's and Nike now offer national buyback programs, offering store credit in exchange for pre-owned clothes. TikTok Shop UK has launched a preowned luxury fashion category where shoppers can browse through big brands added to the platform. Is this shift towards pre-owned fashion a viable business vertical for brands, or are they primarily adopting it to cultivate an image of promoting conscious consumerism, which may ultimately lead to consumers trusting the brand more? Picture - Statista #ecommerce #thrifting #retail #fashion #ecommerceusa
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James Fong, B.Math, MBA
When it comes to product discovery, the fundamentals remain the same—get in front of your shopper's line of sight, whether that's a billboard on a highway, posters on the wall along the subway's escalators, or highlighted posts in the endless scrolling on social media. Per the study by Forbes Advisor, if #GenZ searches TikTok for gift ideas, hair and makeup, and wellbeing & fitness, then that's where you need to show your products. If GenZ searches Google for electronics, restaurants & bars, and local services for repairs/cleaners, then that's where you need to be seen. #ecommerce #customerjourney #productdiscovery
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