We are Cheil USA. A group of thinkers and tinkerers who makes ideas that move. We are driven by our passion to create mind-blowing ideas, technologies, and one-of-a-kind experiences by connecting advertising with digital; online and offline; data and events; and consumers and brands. We call this CONNEC+, our DNA that takes us above and beyond. As part of Cheil Worldwide, Cheil USA plays its part in one of the world’s biggest agency networks – comprising 53 offices and eight affiliates in 42 countries. Let's get moving, together.
External link for Cheil North America
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Cheil Dallas announced today that Robin Shelby, previously Executive Director, has been named our Chief Operating Officer. In this expanded role, she will be responsible for the growth and expansion of new and existing clients for the 4th largest agency in the DFW Metroplex. We are thrilled to watch you take us to new heights, Robin!
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In the midst of tax refund season, we’re turning the spotlight back to our November issue of #IntelligenceMatters where we explore the dynamic relationship between artificial intelligence and the retail industry. Discover emerging trends and uncover how businesses are using AI to elevate the shopping experience, ensuring they stay ahead in an increasingly digital marketplace. Access the full issue here: https://lnkd.in/ggVr7774 Missed our previous insights? Access the full IM Archive here: Past Issues: https://lnkd.in/e8x7FiHH Past Wallpapers: https://lnkd.in/gU8nvFEu
Delving into the buzz of last year, we're discussing Made For Advertising (MFA). Cheil brings data-driven perspectives to the table. With MFA sites gaining traction, it's crucial to dissect their impact, particularly concerning Vanity Metrics. Let's navigate the intricate media landscape together for strategic insights. #MFA #AdvertisingAnalysis #AdTech
That’s a wrap on the 2024 #GalaxyCreatorCollective. 🎬 We hosted a 2-day event at Dude Perfect HQ with over 30 content creators and some of the biggest names in the influencer space. From the logistics to the layout to the lighting to the late-night livestreams, our team gave it their all to make this the biggest SGCC yet. Thank you to our partners and the over 12 million who tuned in to watch the stream. See you next year! 💙 #TeamGalaxy #TeamGalaxyU
🌐 Goodbye cookies, hello first-party data revolution! 🚀 Cheil A+ CDP unlocks true attribution, empowering us in a cookieless era. Let's embrace the change! 🍪💪 #DataRevolution #CDP #AdvertisingShift #Advertising #AdTech #GDPR
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At #CheilDallas, innovation is in our DNA. Driven by curiosity and the thrill of discovery, we're excited to share the latest edition of our AI-focused newsletter, Intelligence Matters, celebrating our one-year anniversary! This special issue dives into the intersection of AI and sports, bringing you the triumphs, cutting-edge technology, behind-the-scenes stories, and the latest insights in AI advancements. Access the full issue and exclusive wallpaper below: Issue: https://lnkd.in/ggVr7774 Wallpaper: https://lnkd.in/gt6rSmSP Want to see what you’ve missed over the last year? Take a look at the full #IntelligenceMatters Archive here: Past Issues: https://lnkd.in/e8x7FiHH Past Wallpapers: https://lnkd.in/gU8nvFEu
🚀Democratize the Power of Performance🌐 We’re thrilled to share a glimpse into A+ CDP capabilities. The mission? Overcome transparency limitations in DSPs to eliminate wasted media spend and ensure every dollar invested is accounted for. USA mitchell yoo, Christopher F., Kyle Knox, Swapnil Patel, Gregory Barnes, Gretchen Easton Walsh, Michael McNamara, Neo (Yonghwa) C., Leigh Armstrong. Grace Tsai, Jill Smith, Alexander Davis UK Chris C., Ahmed Musa, Rupert Woodward, Simon Spyer, Jun Young Cho Canada Jimmy Sukjin Chung, Mike Goddard, Bruno Rosa Mexico Inti Leonardo Mejia, Jorge Eraña Italy Debora Casalaspro, Francesco Miscioscia, Daniele Falzone Colombia Jorge Andrés Riveros, Bawer Parada Vietnam Du Nguyen Czech Eliška Sommerová, Tomáš Martínek, Katerina Buresova, Petra Vokatá Kazakhstan Azamat Begaidarov Korea Hyukjoon Sohn Singapore Rolando F.
Exciting news from our Head of Global Media Services!
I joined the Cheil global network in late 2021, to chart a course toward an aspiration to make a difference for our organization and our clients. To provide immediate, tangible impact to businesses, without the overselling of complexities that I recognize our advertising industry does so well...and gets away with. Today, I'm proud to introduce our first step toward that journey: 𝗺𝗲𝗲𝘁 𝗔+. More recently, as the pandemic was accelerating our industry's shift towards a digital-first, outcomes based environment, Cheil's focus shifted to directly address our media clients’ evolving everyday challenges, frustrations and aspirations within their roles. The outcome? An intentionally-designed platform to 𝗱𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝗶𝘇𝗲 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲, serving today’s need for audience intelligence, media buying and measurement – for brands who need paid media to actually work for their businesses, not the other way around. The A+ solution goes beyond the intricacies of just ad/martech, reflecting our commitment to delivering exceptional results for our clients. This isn't about flashy tech, 𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁. A+ is a departure from the smoke and mirrors that often cloud the brand-agency relationship. It's a conscious move away from the technical marvels that can overshadow the fundamental need for control and transparent visibility of performance. We thus empower our clients to own and leverage their own data while confidently knowing that they’re operating at 𝘇𝗲𝗿𝗼-𝘄𝗮𝘀𝘁𝗲. 𝗭𝗘𝗥𝗢. 𝗪𝗔𝗦𝗧𝗘. At the heart of the A+ platform is a 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝘀𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀. Expecting paid media to perform should not be a convoluted process. Instead, A+ is a tool for brands to 𝗿𝗲𝗴𝗮𝗶𝗻 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗮𝗻𝗱 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 over their investments. It's a paradigm shift that aligns with the expectations of modern CMOs, emphasizing results-driven strategies over technological mystique. Cheil network's commitment is to deliver what today's brands and agencies truly need – simplicity, control, and everyday performance. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗮 𝗻𝗲𝘄 𝗲𝗿𝗮 𝗼𝗳 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗖𝗵𝗲𝗶𝗹 𝗔+. Find out more...hit me up, or a few of my close 𝗖𝗵𝗲𝗶𝗹 𝗴𝗹𝗼𝗯𝗮𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 to learn more of how A+ can empower you! United States Kyle Knox Christopher F. Swapnil Patel Neo (Yonghwa) C. Jill Smith Leigh Armstrong Alexander D. Gregory Barnes Gretchen Easton Walsh Michael McNamara Grace Tsai UK Chris C. Ahmed Musa Rupert Woodward Simon Spyer Jun Young Cho Canada Jimmy Sukjin Chung Kris Groulx Mike Goddard Mexico Inti Leonardo Mejia Jorge Eraña Italy Debora Casalaspro Francesco Miscioscia Daniele Falzone Colombia Jorge Andrés Riveros Korea Hyukjoon Sohn Vietnam Du Nguyen Singapore Stefan Chen
Cheil New York announced today that Alex Davis, previously VP of Growth & Alliances at Dentsu Creative, has been named Managing Director effective immediately. Davis will be based in Cheil North America’s regional headquarters and assumes the role of Managing Director for the local New York Account and Brand teams. “We took a bit of time to make sure we found the right individual for this important role, and I’m so pleased to have Alex join us,” said Mitchell Yoo, CEO, Cheil New York. “It is more important than ever to be growth-minded in today’s modern marketing, whether for our current client relationships or new. I’m looking forward to seeing Alex helping our New York based team in expanding its portfolio as his track record has demonstrated.” “This is a really exciting time to be in agency new business & growth because the landscape has evolved and playing field has changed over the past decade,” says Davis. “Smaller-mid “cool indie” shops are now being invited to participate in large agency reviews which, in the past, were reserved for the bigger holding companies, and the “hold co.’s” have begun to adopt a small agency “hunter” mentality engaging in aggressive prospecting and marketing activities to make sure their pipeline is full at all times.” “I’ve had the unique opportunity to work for some amazing agencies both big and small and I’m excited to bring my learnings from both experiences to Cheil as new hybrid approach to growth & new business; one that combines the ability to get a seat at the big agency review table, with the smaller agency prospecting activities needed to maintain a robust pipeline of opportunities.” Davis comes to Cheil New York after ten years of leading client growth marketing for global agency networks such as Dentsu and Havas Tonic, winning opportunities with Nestle Health, Paramount, Celebrity Cruises, L’Oréal, Bowflex Inc., SunnyD, Michael J Fox Foundation, LA Homeless Initiative, among others. He also established a hybrid new business process which focused on bringing in both short term project work and long-term AOR opportunities.
We are proud to announce that Cheil North America has earned a spot on Adweek’s 2023 Fastest Growing Agencies list! 🎉 With an impressive 300% year-over-year growth across our Cheil Dallas, Cheil Canada, and Cheil New York offices, we want to give a huge thank you to the entire team for their unwavering hard work and dedication.