Help Center

How are Monthly Active Users calculated? 

Monthly Active Users are calculated as the number of unique users who access any page where Beamer’s script is embedded or on the standalone page in a given month. We don’t charge for inactive users who might be in your database but don’t sign in or visit your website during a given month.

How do you differentiate unique users? 

With Beamer, you have the option to track and process user data using standard parameters like user_id. This is a unique identification value that will help to track a user even if the other data parameters are changed such as logging on from a different device and ensure that it only counts as a single user, not multiple. We use this user_id to count your Monthly Active Users and it can help you understand what your users want and how they interact with your content (views, clicks, feedback, and more).

If not, by default, Beamer will rely on a cookie stored in the browser to identify unique users. This approach is less reliable because:

• Users can clear their browser’s cookies.
• The same user can connect from different browsers/devices and each new device or browser that they access Beamer on will count towards your Monthly Active User count. 

For more information on sending user data to Beamer and how it can help you understand your users better, check out this article.