Powerful Salesforce Marketing Cloud Intelligence (formerly Datorama) Alternative

Whatagraph is a fast and easy-to-use platform for monitoring and reporting on marketing performance with excellent support and automation features. As a Datorama alternative, Whatagraph allows you to create, edit, and share multi-channel dashboards and reports, display ad creatives, and save hours on marketing data tasks.

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3 Reasons to Choose Whatagraph as Your Datorama Alternative

Fast and intuitive platform

Compared to the complex use cases of Marketing Cloud data models, with Whatagraph, you don’t need advanced analytics skills or an understanding of data mapping and data modeling to get started. Discover an intuitive platform with plug-and-play integrations, templates, and time-saving features for marketers that save you tens of hours each month.

Easily create advanced dashboards

While Marketing Cloud - Datorama offers many additional features from data ingestion to building workflows, Whatagraph offers a more straightforward solution that fits the essential needs of a marketing team. You can just as quickly create stunning cross-channel reports for clients as more complex internal dashboards with data aggregation, filters, and custom formulas.

Visualize data without complexities

Visualizing data in Datorama reports for Marketing Cloud requires a deep understanding of your data, which has to be prepared before visualization. In Whatagraph, on the other hand, every account manager can jump in and quickly create a dashboard that clients or stakeholders will understand at the first glance.

Why consider Whatagraph over Salesforce Marketing Intelligence?

Build insightful marketing reports and make data-driven decisions faster. Connect your sources, create reports and digital marketing dashboards, and save hours on metrics reporting every week.


Connect
Native integrations with popular marketing sources
Data warehouses	Connect Google BigQuery as any other source	BigQuery, Snowflake, PostgreSQL as sources
Custom data sources	Connect any source via Custom API or Google Sheets	Connect any source via spreadsheets, API or databases
Organize
Data organization capabilities
Intuitive and easy-to-use	Anyone can quickly learn to apply custom rules, metrics, and dimensions to gather insights quickly	Only marketers with advanced analytics skills can perform data harmonization, data classification, and data modeling
Quick custom calculations	Creating a custom metric, adding markup, or combining metrics from different sources can be done with a couple of clicks within the report	There's a separate complex space for custom calculations and measurements that takes quite some time to grasp without previous training
Visualize
Data visualization
Intuitive and easy-to-use	A single straightforward drag-and-drop builder that allows you to create and customize everything you need with lightning speed	Layered complex experience with extra steps, tabs, and clicks. Also heavily reliant on the advanced actions of cleaning and harmonizing data
Managing reports and dashboards	Easily sort reports and dashboard in folders	You must create a system of "collections" and "pages" to navigate
Saving options	Save and reuse anything you create down to a single formula or widget	Only whole dashboard templates can be saved
Library of pre-built widgets for each integration
Shortcuts and time-saving features	Link dashboards to one template and edit all at once. Straightforward sharing and report automation	Advanced platform with a steep learning curve. It offers a lot of advanced features at the cost of ease of use
General look and feel	Modern with great UX/UI throughout the platform	Salesforce style, mix of older and newer UX/UI systems
Create custom widgets with coding
Share
Tailored for marketing reporting	Automate and streamline your reporting to clients or stakeholders. So that they will see your value and understand the results at a glance	More complex reporting use case focused primarily at sharing dashboards internally within an enterprise-level organization
Multiple export options
Support
General support level	Instant live chat support in all plans. Tailored onboarding and dedicated customer success manager	Slow and unresponsive support with a maze of help center articles, learning courses, support agents, etc.

Salesforce Marketing Cloud Intelligence Reviews – What Do Users Say?

The most important features for our business are the data import, data visualization, and reporting dashboard tools. Datorama is a complex system, and setting it up takes time.

Capterra verified review by

Phil P. Managing Director Marketing and Advertising, 11-50 employees

Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation.

Capterra verified review by

Verified Reviewer, Marketing Automation Specialist, 1,001-5,000 employees

At a basic level, this program is fairly simple to use, but as you delve deeper into the program, it does get more complicated and less user-friendly. Panel setup takes little time. The key elements for our company are the information import, visualization of data, and reporting dashboard capabilities.

Capterra verified review by

Ovi H. Network System Administrator 51-200 employees

It can be cumbersome to setup and the learning curve on this for clients *can* be steep. Clients need to understand what it's meant for and what they can do before they start changing metrics on the fly.

Capterra verified review by

Joshua T. Digital Marketing Specialist 11-50 employees

Slick interface and favourable API data plug-ins into other Softwares and back end marketing systems such as salesforce and having a branded custom dashboard does look slick with your company logo.

Capterra verified review by

Ollie H. Group Director of Global Investment 5,001-10,000 employees

Had some issues integrating with custom AR systems such as siebel crm it needed a lot of extra customization. also the initial learning curve was a bit higher compared to say a product like qlik. but overall a great product for the use cases that its built for.

Capterra verified review by

Alister R. Director of Product Innovation 11-50 employees

FAQs

All your questions answered. And if you can’t find it here, chat to our friendly team.

Is Whatagraph a worthy Datorama competitor?

Yes, Whatagraph is a worthy Datorama competitor. Here are the three biggest reasons:

Marketing Cloud Intelligence costs way more, even with the lowest-tier plan. Not many marketing agencies can afford it.
Being a part of the Salesforce Marketing Cloud Analytics, Datorama wasn’t created from scratch with user experience in mind. Many customers complain about the steep learning curve to master this marketing intelligence platform.

Setting up the API integration can be challenging.

How is Datorama positioned?

Salesforce Marketing Cloud Intelligence product details from GetApp describe it as an artificial intelligence (AI) enabled software designed to help businesses across retail, finance, publishing, and other industries unify and manage marketing data. It allows managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and keep documents in a centralized repository.

What are the Datorama advantages?

The Salesforce Marketing Cloud Intelligence advantages include advanced data management capabilities such as data ingestion, data harmonization, data modeling, and data analytics. The platform also offers multiple AI-powered tools as well as tools for media planning. It has more destinations and an option to schedule and share insights on Slack or via embedded widgets.

How does the Datorama price model work?

Salesforce Marketing Cloud Intelligence's price scheme is a bit complicated. First, you can choose between the Marketing Cloud Engagement, Marketing Cloud Account Engagement, and Marketing Cloud Growth Edition packages, each with several pricing tiers. However, the bare minimum you need to pay is $1,250 per month, which makes it out of reach for most small and medium businesses.

Are Marketing Cloud Intelligence reports a good fit for marketing agencies?

Since it was acquired by Salesforce, Datorama became a part of their Marketing Cloud Intelligence. Today, it’s quite an advanced solution that seems to be much more suitable for in-house marketing teams at the enterprise level. Not for marketing agencies in general or in-house teams at a smaller scale.