Cheerful Twentyfirst

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🤖 AI takeovers 🏀 Women in sports ❌ The brand-to-audience trust crisis Cannes Lions holds up a mirror to the big trends impacting audiences today. Request our full trends download via: https://hubs.ly/Q02Hd-qb0 Cannes Lions International Festival of Creativity #CannesLions #Experiential #BrandExperienceAgency

🤖 AI takeovers 🏀 Women in sports ❌ The brand-to-audience trust crisis Cannes Lions holds up a mirror to the big trends impacting audiences today. Request our full trends download via: https://hubs.ly/Q02Hd-qb0 Cannes Lions International Festival of Creativity #CannesLions #Experiential #BrandExperienceAgency

Smartly X Cheerful Twentyfirst A marriage of French Riviera tones and their own distinguished brand. We helped bring Smartly's apartment experience to life at Lions. From rooftop dinners to fire-side panel discussions, Smartly’s apartment activation oozed with luxury and finer touches; a premium first foray on the world's biggest advertising stage. Global talent from across the creative spectrum helped platform Smartly and their own C-Suite welcomed partners and prospects, building anticipation for their upcoming 'Advance' event, which is set to take New York City by storm on September 18th this year. We are delighted to be a continued brand experience partner, curating and delivering a series of strategic events for Smartly across 2024, and beyond. Find similar work via https://hubs.li/Q02GymMN0 #BrandExperience #CannesLions

Not one, not two... but THREE of our activations made it into BizBash's Cannes Lions round-up this year. What an honour it is to collaborate with brands such as The Wall Street Journal, Smartly and Stagwell who share our passion for show-stopping audience-centric events. Thank you BizBash for the shoutout. Read it here: https://lnkd.in/dRwnxMmA

The Wall Street Journal x Cheerful Twentyfirst The Carlton Hotel is iconic to Cannes. In 2024, its newest neighbour The Wall Street Journal stole the show, breaking new attendance records and executing a bold Journal House activation— right next door. Our partners at WSJ wanted to build continued trust, connection and business acumen within The Wall Street Journal’s network at Cannes Lions. Our challenge was to create it, reimagine Journal House in a completely new central space, and elevate every touchpoint for a premium brand experience at Lions 2024. "Our vision for Journal House was to create a home away from home for the world's foremost creative visionaries, marketing moguls and industry newsmakers. We more than achieved that, with the dedication and constant drive of our brand experience partner Cheerful Twentyfirst." Ollie Smith Executive Director, Events & International Strategy at Dow Jones & The Wall Street Journal. Experience Journal House for yourself: https://lnkd.in/eG7m68qN? Thanks to Conference & Incentive Travel (C&IT) for covering this epic project. 🙏 Next stop: United Nations General Assembly in September.

"Consistently Creative." Lightning does strike twice. ⚡️ Thrilled to announce our award win for micebook's Best Creative Concept category, for the second year running! 2022— We married immersive theatre and time travel to deliver an unforgettable New York launch event with The News Movement. Read more https://lnkd.in/egjwgdnC 2023— We harnessed the power of play to transform Cannes Lions into a world of fandom and connection, bringing guests out of their seats and onto the court for Stagwell's Sport Beach. Read more https://lnkd.in/eSixazXd Here’s to turning wild ideas into award-winning B2B brand experiences. 🥂 Reach out if you want to hear more— or just to celebrate with us! 🎉

Stagwell x Cheerful Twentyfirst Vibes? Immaculate! VIP guests? Everywhere we turn! A beer and wine festival on the court? You better believe it! Sport Beach has (once again) changed the game for how brands are connecting with people through fandom and experiences. How brilliant to help bring it to life.

Sun, aperòs and a lot (A LOT) of sand. Cannes Lions International Festival of Creativity build week is in full force. Big shoutout to our team for their hard work, and ability to style a high vis.

PSSSST! We're celebrating two of the BIGGEST awards nominations at the 2024 micebook awards. Best Creative Concept 🤝 Best Agency 💜 A little fuel to the fire never hurts, as we focus in and gear up to activate for 12 global brands at Cannes Lions International Festival of Creativity. 13 days til' Lions. Let's go! #BrandExperienceAgency