Smartly

Cannes Lions International Festival of Creativity Lions is a wrap, and Smartly came to play. Here's a glimpse into our week of sparking industry love and creative revolution, anchored by our campaign of Falling back in love with advertising again: We kicked off the week with a powerful article from Laura Desmond: "Reinvention is at the heart of advertising, from the age of media to the rise of AI, our industry has constantly adapted. We dared to transform Cannes in 2005, and the data-driven, programmatic era followed. But consumers are telling us the experience is broken: irrelevant ads, exploding production costs, and a lack of privacy. It's time to fall in love with advertising again. We need to bring creative, media, and intelligence together to create meaningful experiences that power brand love and performance. Brands that tightly connect creative with media, think full-funnel, and leverage AI will win." Our First Smartly Branded Cannes HQ: We brought the Smartly vibe with a stunning Croisette view from our penthouse rooftop, hosting industry legends across holdco’s platforms, brands and sports & fueling passionate conversations about the power of technology to power creativity. #FallInLoveWithAdvertisingAgain Tech + Creativity = ❤️: We championed the power of creative technology to reignite brand love and unlock growth. Smartly is the bridge between the fragmented landscape and a future of storytelling that's both creative & impactful. Global Thought Leaders: From global creative leaders Rob Reilly, Alexandre Abrantes, Jo Shoesmith, Claudine Cheever, Chaka Sobhani, to storytellers like Double Oscar Winner Ben Proudfoot, we hosted insightful talks that challenged the status quo and ignited a passion for innovation. The Business of Women’s Sports Take Center Stage: We spotlighted the booming business of women's sports with two powerful panels including Thayer Lavielle, Heather Hopkins Freeland, Flaujae Johnson, Angela Ruggiero, Jessica Berman, Meg Linehan. Smartly sits at the heart of the social & streaming channels driving this growth. #InvestInHer Leaving Cannes, we're energized to lead the charge towards a future where intelligent creative fuels brand love and growth. The best is yet to come! #SmartlyatCannes2024 #CannesLions2024 P.S. Big thanks to Cheerful Twentyfirst 21 for bringing our vision to life!

Ready to move advertising forward? 🚀 Join us at ADVANCE, Smartly's flagship conference, bringing together senior brand leaders, advertisers, and individuals redefining industries, who are at the center of the convergence of social, commerce, technology and storytelling. ADVANCE celebrates the convergence of creativity and AI-driven innovation, driving forward the paradigm shift in advertising towards a new era of brand love, business growth, and advertising for good. ✨ Here's what awaits you ✨ Powerhouse Speakers from: Pinterest, Eli Lilly and Company, DoubleVerify, Snap Inc., LiveRamp, Warner Bros. Discovery, Ad Council, LUMA Partners and many more to be announced! Dynamic Discussions with those leading the change: Delve into the convergence of social, commerce, technology, and storytelling. Creative Technology Innovation: Discover the latest advancements and their impact on advertising. Transformative Insights: Spark transformation in your brand storytelling and connect deeper with audiences. ✨ This is your chance to ✨ Learn from the best: Gain insights from industry leaders who are redefining the game. Connect: With today’s top marketers and spark new ideas. Shape the future: Be part of the conversation that's moving advertising forward. Don't miss out! Secure your spot at ADVANCE today: https://lnkd.in/g7fyH7BV

Ready to move advertising forward? 🚀 Join us at ADVANCE, Smartly's flagship conference, bringing together senior brand leaders, advertisers, and individuals redefining industries, who are at the center of the convergence of social, commerce, technology and storytelling. ADVANCE celebrates the convergence of creativity and AI-driven innovation, driving forward the paradigm shift in advertising towards a new era of brand love, business growth, and advertising for good. ✨ Here's what awaits you ✨ Powerhouse Speakers from: Pinterest, Eli Lilly and Company, DoubleVerify, Snap Inc., LiveRamp, Warner Bros. Discovery, Ad Council, LUMA Partners and many more to be announced! Dynamic Discussions with those leading the change: Delve into the convergence of social, commerce, technology, and storytelling. Creative Technology Innovation: Discover the latest advancements and their impact on advertising. Transformative Insights: Spark transformation in your brand storytelling and connect deeper with audiences. ✨ This is your chance to ✨ Learn from the best: Gain insights from industry leaders who are redefining the game. Connect: With today’s top marketers and spark new ideas. Shape the future: Be part of the conversation that's moving advertising forward. Don't miss out! Secure your spot at ADVANCE today: https://lnkd.in/g7fyH7BV

Reflecting on Pride with Smartly! ️ 🏳️🌈 Back from the 4th of July break in the U.S as well as our Global Refresh and Recharge Day, but still buzzing from a fantastic Pride Month at Smartly. Inclusiveness and equality are at the heart of our success, and we're proud of the events our LGBTQIA+ ERG organized globally throughout June: ** Global Pride Trivia:** Tested our knowledge across all Smartly offices! ** Global Queer Guide:** Created a travel resource packed with tips for LGBTQIA+ adventurers. ** In-Office Celebrations:** Brought the Pride spirit to life in each location! These initiatives raised awareness, fostered celebration, and built a safe and supportive environment for our LGBTQIA+ colleagues. We're committed to continuing this spirit of inclusion all year long. Here's to an exciting summer ahead! #WorkSmartly

There's still time to register for our upcoming #webinar this week about igniting brand buying on paid social with Samsung Electronics. 💡 Join us and learn how to: ✅ bring your campaign lifecycle teams together ✅ set a long-term plan that delivers ✅ update in-flight campaigns across social media channels to optimize reach and frequency ✅ measure the campaign impact and feed this back into your business 📅 July 11th 🕓 4PM CET / 10AM ET Save your spot 👉 https://bit.ly/3RAq9X0 #WorkSmartly #SmartlyBrandPulse

Ready to save time on your advertising campaign management? It's time to #WorkSmartly. ⚡️ PwC verified Smartly's impact. ✅ They developed a campaign and tested Smartly vs. native platforms for ad campaign setup, optimization and reporting. The results speak for themselves. 🔥 3.3x FASTER THAN NATIVE PLATFORM TOOLS* 🔥 42 mins SAVED EVERY HOUR USING SMARTLY* More details 👉 https://bit.ly/3RZ84Si *Tested by PwC in June 2024.

Do you know what is driving purchasing decisions in 2024? 🛍️ Our global research reveals the creative levers for driving conversion: 1️⃣ Product (28%) 2️⃣ Price and Promotions (21%) 3️⃣ Presentation (17%) But at which stage of the funnel do these ads convert best? 🤔 Download 'The State of Digital Creative: What do Consumers Really Want From Ads?' to learn more! 📥 👉 https://bit.ly/4c0o1Qn #WorkSmartly

Spotted in Us Weekly! Our very own KMac - Kristin N. MacGregor took center stage at Cannes Lions International Festival of Creativity, presenting at the all-new TikTok Influential Awards celebrating brand CMO's pushing the boundaries and creating truly entertaining content that resonates with the TikTok community. Kmac joined forces with TikTok and Influential to recognize these innovative minds from top brands like Unilever, National Basketball Association (NBA), The J.M. Smucker Co. Company, Campbell's, National Football League (NFL), Nike, Ulta Beauty, Chime, E.L.F. BEAUTY.f., DoorDash, Hilton, and American Eagle Outfitters Inc. We're proud to fuel powerful and breakthrough storytelling and creative for some of the world's most influential brands 🚀 Check out the full recap here: https://lnkd.in/d7Ajrhcb

#Webinar alert! 📣 Join us on July 11th at 4PM CET / 10AM ET and learn about four hands-on tactics to ignite brand buying on paid social. Hear how Samsung Electronics successfully deploys upper funnel social campaigns across different platforms to drive impact, in collaboration with Smartly. 🔥 Details & registration 👉 https://bit.ly/3RAq9X0 #WorkSmartly #SmartlyBrandPulse

🛑 Can't miss TikTok webinar tomorrow featuring our very own Sarah Hiraki diving into the power of short-form to supercharge campaigns 🚀 🔜 Join us tomorrow & sign up here: https://lnkd.in/egU3VT8b