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XOXO (brand)

From Wikipedia, the free encyclopedia
XOXO
XOXO purse
Product typeClothing, fashion accessories
OwnerKellwood Company
CountryUnited States
Introduced1991
Previous ownersAris Industries (1999-2003)
Global Brand Holdings (2003-?)
Websitexoxo.com

XOXO is an American clothing brand of apparel and accessories (handbags, sunglasses, belts, jewelry) owned by Kellwood Company.

History

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XOXO was started by Gregg and Lynne Fiene in 1991 along with their partners, Marc and Michelle Bohbot (owners of Bisou Bisou). In 1999, annual sales reached $100 million but the company struggled financially. Gregg Fiene bought the Bohbot's shares and put the company on sale. XOXO was sold to Aris Industries in 1999 for $25 million. Aris cut costs down and moved the brand's production to Asia. Unable to turn a profit, Aris Industries sold XOXO to Global Brand Holding in 2003 for $43 million. Global Brand licensed the sportswear, dresses and intimate apparel to Kellwood.[1][2] The equity firm Sun Capital Partners acquired Kellwood (and XOXO) in 2008, and sold it to a group of investors based in Hong Kong in December 2016.[3]

References

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  1. ^ "XOXO Founder Jumps Back Into Juniors". www.apparelnews.net. 10 September 2004. Retrieved 2023-12-29.
  2. ^ Staff, W. W. D. (2003-05-08). "Kellwood Licenses XOXO for Juniors". WWD. Retrieved 2023-12-29.
  3. ^ Lockwood, Lisa (2016-12-21). "Kellwood Sold to Hong Kong-Based Investor Group". WWD. Retrieved 2023-12-29.
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