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Seeing the Big Picture

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Seeing the Big Picture
AuthorKevin R. Cope
LanguageEnglish
SubjectBusiness Acumen
Genrenon-fiction
PublisherGreenleaf Book Group
Publication date
March 2012
Publication placeUnited States
Media typePrint (Hardcover), E-book
Pages176
ISBN978-1608322466

Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company is a self-help book published in March 2012 by Greenleaf Book Group. Written by the founder of Acumen Learning, Kevin R. Cope, it is a covers the topic of business acumen.[1][better source needed] The author opines that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.

Cope presents what are described as five business drivers: cash, profit, assets, growth, and people. He argues that these are the building blocks of any business and contribute to its overall success.[2]

On March 25, Seeing the Big Picture reached number 4 on the New York Times Best Seller list.[3] It has been described as "an MBA in under 180 pages."[4]

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