The third installment of Digiday's 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service.
While the communication strategy for the Democrats already included robust digital and social media placements that have become table stakes, those efforts will likely only increase in the weeks to come.
The timeline on which Google will officially kill the third-party cookie is anyone's guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers' guesses look very different from publishers'.
Media buyers were largely surprised by Peter Naylor's sudden exit from Netflix last week. Larger forces at play are affecting streamers overall.
Publishers check in on their programmatic businesses.
The third installment of Digiday's 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.
This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
