Arcturus

Fantastic use case for volumetric video in Tourism - civil rights leaders geo-located to help visitors connect a physical place with its historical significance in authentic and meaningful ways. Beautiful work by our licensee Metastage. With the amount of people traveling and learning from their visits across the world, this kind of experience should be on the activation list of every tourism board. Let us help you develop it. #travel @tourism

Arcturus delivers the impossible camera angles every sport fan wishes they could see. From being right on the field of play, to seeing the action from their favorite athlete's POV; volumetric video delivers spectacular footage for leagues and broadcasters. While having this new IP is extremely sellable immediately, the subsequent, derivative uses for the same content is also valuable and further increases revenue for that IP holder. Contact us to learn more. We also want to thank the team at Sports Loft which has been wonderful in helping share our message for the sports tech industry. Have a listen to our CEO Kamal Mistry share our vision with Yanni Andreopoulos and Charlie Greenwood.

🚀 When the Apple Vision Pro first launched, it sparked a lot of conversations about whether it would be the "iPhone moment for XR" 📱 But after digging deep into it, resident XR enthusiasts Stephanie Llamas and Jonathan Huang concluded it’s more like a "Macintosh moment" 🖥️ (as Avi Bar-Zeev has coined it) for XR. Here's why: 1️⃣ The common argument against XR has been, "It's been the next big thing for 30 years! Why now?" We think that's too simplistic. The space has evolved from VR, to AR, and now MR. Each evolution is a leap to a new S-curve, and we are just at the start of the MR S-curve 📈 2️⃣ All S-Curves go through distinct phases. With the launch of AVP, @META's rebrand of Oculus Rift to Meta Quest, and @Bytedance's discontinuation of PICO to Swan, it’s clear XR is still in the hardware phase ⚙️ 3️⃣ It's too early to call the killer use-case for XR. Since we're in the early hardware phase, much like the iPhone's early days, where it took years before mass-market apps like Uber emerged 🚖 Trying to figure out the killer use-case for XR is the wrong question to ask. Instead, we should ask, “What capabilities do MR devices possess that unlock new use-cases?” 🤔 4️⃣ Breaking it down further, the core value proposition of XR devices is the innovation of "presence" 🌍 5️⃣ So what does the end state of XR look like? How does it drive the development of killer use-cases? What does MR offer as its core value proposition? As investors, why should we care about XR at all? 💡 **All the answers can be found in our memo (link in comments👇)!** Special thanks to our contributors and advisors Nanea Reeves (TRIPP, Inc.), Calin Pacurariu (Spatial), Matthew Price, Ph.D. (Accenture), Vinay Narayan (Meta), Charlie Fink (Forbes/Chapman University/Arizona State University), Neil Redding (Redding Futures) and Kamal Mistry (Arcturus) #Innovation #XR #VR #AR #MR #TechInvesting #FutureTech

Sports Loft Summit 2024 was a fantastic collection of sports tech leaders sharing their visions and projects, demonstrating how tech is advancing sports viewership and fan engagement. We're grateful to Charlie Greenwood and Andy Selby for the discussions and opportunities to meet companies and leagues powering the future of sports. Below is a brief clip from the Sports Loft podcast where they share their impressions of Arcturus tech, including our high level of visual quality and how this will change the sports watching experience.

Happy to share the Sports Loft stage with these esteemed colleagues. We are excited to share our vision for how spatial video evolves and improves the sports experience for leagues and fans around the world.

The Arcturus Studio is now open in San Francisco! Located at 680 Folsom, around the corner from the Moscone Center, we are production ready and have already completed multiple volumetric video shoots. While we support all our licensees around the world, having our own production capabilities are important to ongoing R&D and the evolution of volumetric capture technology as well as providing support to our licensees and their clients. If you have questions about acquiring a studio license or need production services, please contact us.

Recent breakthroughs in capture technologies, such as Vicon’s #ML-powered markerless mocap, Rokoko’s #AI solution enabling mocap from any camera, Digital Domain's cost-effective Charlatan for facial capture, underscore a crucial and growing priority: accessibility. 🛑 Accessibility won’t only propel major AAA #gamestudios to capture performances more frequently, leading to more ambitious projects with unprecedented #mocap and volcap content. It’ll also open doors for independent creators through reduced financial barriers. Visual Effects Society breaks down the recent innovations in performance, motion and #volumetriccapture with industry leaders from Arcturus, OptiTrack StretchSense and more, weighing in how the developments will increase accessibilty. Read now 👉 https://bit.ly/4aCTyqY #VFX #animation #gamedev #characterdesign #virtualproduction

Think you know what to expect from #spatial sports viewing? Think again 😏 Catch up with Mark Gerberman at #NAB for an exclusive #immersive demo revealing how you'll experience your favorite sports in the years to come 😎 Spots are limited - DM us to secure yours 🤝 📅 April 15-16 📍 NAB Show Catch the full agenda 👉 https://nabshow.com/2024/ #volumetric #futureofsports #sportsinnovation #sportstech

The Royals' conspiracies sparked from a heavily manipulated photo have underscored an important lesson: People want the real thing. 🙅♀️ Amidst a surge of #AI content, the value of authenticity remains paramount. Dive into our latest spotlight on the evolving landscape of AI and #volumetric video. 👇 https://lnkd.in/gGNyqCKX

Good morning, New York! 🗽🍎 We're having fun at SportsPro discussing #spatial video and its dynamic applications across fan #engagment, broadcasting, and for rights holders. 📨 DM Mark Gerberman for an inside look - trust us, you'll want to see it for yourself! 🤫