Can GenAI Change Big Companies?

A quick note to point you toward this piece I wrote for P&G’s Signal publication. Since its inception, I’ve been co-editor of the monthly outlet, which covers innovation in large enterprise. This month I went in search of proof that the hype around generative AI – fueled in large part by both Google and Microsoft – had any merit. Turns out, it actually does. It’s still early, but the two examples I found, at Air India and Bayer, show tangible results and some promising implications for more impact to come.

Back in the day, I used to cover what was once called “corporate computing.” I got to dust off some old skills and talk to some interesting folks. Give it a read, and let me know what you think.

Working with AI in the Enterprise

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