Weabung

Weabung (dt. Werbung, engl. Advertising) ia a Foam vo Marketing Kommunikation, wo a bezoihde, net-persenliche Information unta d Leit bringt, um a Produkt, a Deanstleistung oda a Idee z vakaffa oda z propagian.^[1]

Ma ko grunsätzli zwoa Oartn vo Weabung untascheidn: A Image-Weabung, wo indirekt af Image und Marknbuidung zuit (branding) und a Direkt-Weabung (bzw. Direk-Marketing), wo glei af Oofrong oda Vakaffa zuit.

Weabung bzw. as Zeidwoat weabn kimmt vom oidboarischn (ahd.) werban und hoasst sovui wia draan. Es is eng vawandt mid wiaben. Weabung hoasst oiso sovui wia an Wiabe um wos mocha. Da Begriff is a vawondt mid Geweabe.

• 
  Soaffaweabung umara 1900.
• 
  Oide Medizinweabung
• 
  Oide franzesische Nudlweabung

 Commons: Weabung – Sammlung vo Buidl, Videos und Audiodateien

• Advertising Educational Foundation, archived advertising exhibits and classroom resources
• Hartman Center for Sales, Advertising & Marketing History at Duke University
  • Duke University Libraries Digital Collections:
    • Ad*Access, over 7,000 U.S. and Canadian advertisements, dated 1911–1955, includes World War II propaganda.
    • Emergence of Advertising in America, 9,000 advertising items and publications dating from 1850 to 1940, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
    • AdViews, vintage television commercials
    • ROAD 2.0, 30,000 outdoor advertising images
    • Medicine & Madison Avenue, documents advertising of medical and pharmaceutical products

1. ↑ William J. Stanton. Fundamentals of Marketing. McGraw-Hill (1984).