Things can be different:
The core value of the IndieWeb, individual empowerment, helped me realise a fundamental change in perspective: that the web was beautiful and at times difficult, but that we, the people, were in control.
I really, really like Paul’s idea of splitting up the indie web principles into one opinionated nerdy list of dev principles, and a separate shorter list of core principles for everyone:
- Own your identity An independent web presence starts with an online identity you own and control. The most reliable way to do this today is by having your own domain name.
- Own your content You should retain control of the things you make, and not be subject to third-parties preventing access to it, deleting it or disappearing entirely. The best way to do this is by publishing content on your own website.
- Have fun! When the web took off in the 90’s people began designing personal sites with garish backgrounds and animated GIFs. It may have been ugly but it was fun. Let’s keep the web weird and interesting.
I endorse this message.
This manifesto is intended as a personal response to the current state of the web. It is a statement of intent and a call to arms, inviting you, the reader, to go forth and build humane websites, and to resist the erosion of the web we know and love.
It would be much harder for a 15-year-old today to View Source and understand the code structure that built the website they’re on. Every site is layered with analytics, code snippets, javascript plugins, CMS data, and more.
This is why the simplicity of HTML and CSS now feels like a radical act. To build a website with just these tools is a small protest against platform capitalism: a way to assert sustainability, independence, longevity.
Owning your own piece of the Internet (to borrow a recent phrase from Anil Dash) is itself a radical act. Linking to others at will is subversive all on its own. Or as Jeremy Keith once put it, “it sounds positively disruptive to even suggest that you should have your own website.” The web still exists for everyone. And beneath this increasingly desiccated surface, there is plenty of creators still simply creating.
People create these sites simply so that they exist. They are not fed to an algorithm, or informed by any trends. It is quieter and slower, meant to tether us to a more mechanical framework of the web.
This is the analog web.
Taking the indie web to the next level—self-hosting on your own hardware.
Tired of Big Tech monopolies, a community of hobbyists is taking their digital lives off the cloud and onto DIY hardware that they control.
Hannah Steinkopf-Frank:
At its core, and despite its appropriation, Solarpunk imagines a radically different societal and economic structure.
My talk on sci-fi and me for Beyond Tellerrand’s Stay Curious event was deliberately designed to be broad and expansive. This was in contrast to Steph’s talk which was deliberately narrow and focused on one topic. Specifically, it was all about solarpunk.
I first heard of solarpunk from Justin Pickard back in 2014 at an event I was hosting. He described it as:
individuals and communities harnessing the power of the photovoltaic solar panel to achieve energy-independence.
The sci-fi subgenre of solarpunk, then, is about these communities. The subgenre sets up to be deliberately positive, even utopian, in contrast to most sci-fi.
Most genres ending with the -punk suffix are about aesthetics. You know the way that cyberpunk is laptops, leather and sunglasses, and steampunk is zeppelins and top hats with goggles. Solarpunk is supposedly free of any such “look.” That said, all the examples I’ve seen seem to converge on the motto of “put a tree on it.” If a depiction of the future looks lush, verdant, fecund and green, chances are it’s solarpunk.
At least, it might be solarpunk. It would have to pass the criteria laid down by the gatekeepers. Solarpunk is manifesto-driven sci-fi. I’m not sure how I feel about that. It’s one thing to apply a category to a piece of writing after it’s been written, but it’s another to start with an agenda-driven category and proceed from there. And as with any kind of classification system, the edges are bound to be fuzzy, leading to endless debates about what’s in and what’s out (see also: UX, UI, service design, content design, product design, front-end development, and most ironically of all, information architecture).
When I met up with Steph to discuss our talk topics and she described the various schools of thought that reside under the umbrella of solarpunk, it reminded me of my college days. You wouldn’t have just one Marxist student group, there’d be multiple Marxist student groups each with their own pillars of identity (Leninist, Trotskyist, anarcho-syndicalist, and so on). From the outside they all looked the same, but woe betide you if you mixed them up. It was exactly the kind of situation that was lampooned in Monty Python’s Life of Brian with its People’s Front of Judea and Judean People’s Front. Steph confirmed that those kind of rifts also exist in solarpunk. It’s just like that bit in Gulliver’s Travels where nations go to war over the correct way to crack an egg.
But there’s general agreement about what broadly constitutes solarpunk. It’s a form of cli-fi (climate fiction) but with an upbeat spin: positive but plausible stories of the future that might feature communities, rewilding, gardening, farming, energy independence, or decentralisation. Centralised authority—in the form of governments and corporations—is not to be trusted.
That’s all well and good but it reminds of another community. Libertarian preppers. Heck, even some of the solarpunk examples feature seasteading (but with more trees).
Politically, preppers and solarpunks couldn’t be further apart. Practically, they seem more similar than either of them would be comfortable with.
Both communities distrust centralisation. For the libertarians, this manifests in a hatred of taxation. For solarpunks, it’s all about getting off the electricity grid. But both want to start their own separate self-sustaining communities.
Independence. Decentralisation. Self-sufficiency.
There’s a fine line between Atlas Shrugged and The Whole Earth Catalog.
Harsh but fair words about Google AMP.
Google has built their entire empire on the backs of other people’s effort. People use Google to find content on the web. Google is just a doorman, not the destination. Yet the search engine has epic delusions of grandeur and has started to believe they are the destination, that they are the gatekeepers of the web, that they should dictate how the web evolves.
Take your dirty paws off our web, Google. It’s not your plaything, it belongs to everyone.
I know many people love Medium’s editing interface, but I just can’t believe that so many writers and publications have turned toward a single centralized commercial entity as a proposed solution to what ails the publishing industry. There is tremendous strength in independence and decentralization.
Frank has published the (beautifully designed) text of his closing XOXO keynote.
Why Get on the Indie Web?
In a word, autonomy.
See also:
The Indie Web is made of people. It’s made by me. It can be made by you too. There’s no gatekeeper. You can join anytime without anyone’s permission. The Indie Web is made by everyone.
There is something about the personal blog, yourname.com, where you control everything and get to do whatever the hell pleases you. There is something about linking to one of those blogs and then saying something. It’s like having a conversation in public with each other. This is how blogging was in the early days. And this is how blogging is today, if you want it to be.
In the days before comments on blogs, you could generally have a thoughtful conversation online without everything degenerating into madness and chaos simply because responding to a post required that you wrote a post on your own blog and linked back. This created a certain level of default accountability because if someone wanted to flame you, they had to do it on their own real estate, and couldn’t just crap all over yours anonymously.
Tantek’s great talk on the Indie Web from Web Directions Code in Melbourne earlier this year.
Here’s the very brief talk I gave about Indie Web Camp at Aral’s Indie Tech Summit here in Brighton a little while back (I was in the slightly-demeaningly-titled “stop gaps” section).
If you like what you hear, come along to the next Indie Web Camp—also in Brighton—in just over three weeks.
The heartening story of a mother who allows her child some independence instead of living in fear of a Black Swan.