Case Studies
How we drive results for our partners
![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/11/Case-Study-header-pic-1-1080x1003.png)
Steve Madden Influencer Event
12.3M
Impressions392%
ROI on total budget![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/9-1080x1003.png)
MQ Marqet Ad Manager Campaign
+97%
YoY attributed GMV Increase+79%
YoY ROAS Increase![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/1-1-1080x1003.png)
Athleta - The Power of She
35.5M
Ad Impressions+407%
Sold Items![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/2-1-1080x1003.png)
PURELEI - EOSS
>17.8M
Impressions+245%
GMV![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/6-1080x1003.png)
ASICS - Nature Bathing
>16.7M
Impressions+84%
Sales for Focus SKUs![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/8-1080x1003.png)
QS by s.Oliver x BVG
>9.2M
Ad Impressions79%
Item Sales came from new Customers![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/3-1080x1003.png)
Buratti - Ad Manager Campaign
+70%
GMV+123%
ROAS Increase![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/4-1080x1003.png)
GAP - Sharing Pride
>55M
Total Impressions+22%
Uplift in Brand Followers on Zalando![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/5-1080x1003.png)
UGG - Feels like UGG
117M
Impressions+240%
Campaign SKU Sales YoY![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/7-1080x1003.png)
ELC - Unlock the Magic
>257M
Media Impressions+59%
Sales vs. previous Year![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/1-1080x1003.png)
SNOCKS - Ad Manager Campaign
14M
Impressions300K
Item Sales![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/2-1080x1003.png)
Origins - Cyber Week 2022
>6.5M
Ad Impressions+49%
YoY Sales Uplift![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/08/3-1080x1003.png)
Levi's 501® Live Show
>3M
Impressions>37K
Total Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/05/Untitled-design-1080x1003.png)
ALDO x L'Oréal
>26M
Total Impressions>1.1M
Total PDP Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/05/Case-Study-header-pic-1080x1003.png)
Coach
2.1M
Impressions188%
Uplift in Sales![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/01/crocs.jpg)
Crocs
80%
SKU sell-out via Early Access>153K
Clicks![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/10/champion.jpg)
Champion
126%
Increase in Sold Items for focus SKUs2000%
ROII on TikTok![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/08/2-1080x1003.png)
Levi's®
11%
Conversion Rate1M
Clicks![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/10/case-studies_zms-web-copy.jpg)
adidas Originals
+51M
Engagements+10%
Gen Z Purchases![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/10/gapwinner.jpg)
GAP
+25%
Customer Growth+125%
Uplift in New Brand Followers on Zalando![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/nextimage.jpg)
Next
>25
ROAS![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/toniponsimage.jpg)
Toni Pons
22.2
ROAS![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/floimage.jpg)
FLO
68K
Influencer Reach112K
Reactions![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/asicsimage.jpg)
ASICS
30.8K
Landing Page Views82K
PDP Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/rituals.jpg)
Rituals
>53K
New Customers>1.7M
Product Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/07/lacoste.jpg)
Lacoste
8.4K
New Customers3.6M
Clicks![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/06/hugo.jpg)
HUGO
+19%
Uplift in Conversion Rate440K
PDP Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/11/Case-Study-header-pic-1080x1003.png)
We Fashion
69K
New Customers29.1
ROAS![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/02/indiska-copy.jpg)
Indiska
6.2M
Impressions5.9M
Unique Reach![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/02/tommy.jpg)
Tommy Hilfiger
59M
Impressions3.2M
PDP Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/02/case-studies_zms-web-copy.jpg)
MAMMUT
+42%
NMV+123%
Follower growth![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/02/dorina-copy.jpg)
DORINA
27%
Sales uplift>2.8M
Ad impressions![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/01/case-studies_zms-web_karlkani.png)
Karl Kani
~14%
Click-through-rate248%
Return-on-influencer-investment![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/01/case-studies_zms-web_reebok.png)
Reebok
>98M
Impressions76%
Uplift in items sold![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/10/case-studies_zms-web-copy-1.jpg)
Estée Lauder Companies
+130%
Increase in new customers>516M
Media impressions![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2021/06/ralph_lauren_case_teaser.jpg)
Polo Ralph Lauren
+50%
Product Detail Page Views+100%
Growth on overall brand items sold, polo shirts in particular![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2021/02/Puma.jpg)
Puma
100%
Year-over-Year Growth12.4
Return on Ad Spend![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/11/Case-Study-header-pic-1-1080x1003.png)
MQ Marqet Ad Manager Campaign
ZMS Partner Awards Winner 2023: MQ Marqet sought to drive growth for their biggest brand, STOCKH LM, in Zalando’s biggest market, Germany.+97%
YoY attributed GMV Increase+79%
YoY ROAS Increase![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/9-1080x1003.png)
Athleta - The Power of She
ZMS Partner Awards Nominee 2023: As the brand launched in Europe, their main objective was to raise brand awareness by explaining, demonstrating and unleashing “The Power Of She” to a European audience.35.5M
Ad Impressions+407%
Sold Items![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/1-1-1080x1003.png)
PURELEI - EOSS
ZMS Partner Awards Nominee 2023: PURELEI’s goal was to gain experiences in new markets beyond Germany, especially for future campaign strategies.>17.8M
Impressions+245%
GMV![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/2-1-1080x1003.png)
ASICS - Nature Bathing
ZMS Partner Awards Nominee 2023: With their “Nature Bathing” campaign, ASICS sought to continuously spread their founding philosophy of "Sound Mind, Sound Body.">16.7M
Impressions+84%
Sales for Focus SKUs![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/6-1080x1003.png)
QS by s.Oliver x BVG
ZMS Partner Awards Winner 2023: QS wanted to present themselves in a playful and authentic way while transporting its core values: tolerance, curiosity, positivity and joy.>9.2M
Ad Impressions79%
Item Sales came from new Customers![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/8-1080x1003.png)
Buratti - Ad Manager Campaign
ZMS Partner Awards Nominee 2023: Buratti wanted to make use of their findings from previous Ad Manager reports and follow up with reports-based decisions.+70%
GMV+123%
ROAS Increase![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/3-1080x1003.png)
GAP - Sharing Pride
ZMS Partner Awards Nominee 2023: As an active and vocal supporter of the LGBTQIA+ community, GAP aimed to raise awareness of their commitment to do more.>55M
Total Impressions+22%
Uplift in Brand Followers on Zalando![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/4-1080x1003.png)
UGG - Feels like UGG
ZMS Partner Awards Nominee 2023: Create awareness around UGG’s winter collection amongst the Gen Z audience in DE, ES, IT FR, NL through a powerful creative campaign and effective media placements.117M
Impressions+240%
Campaign SKU Sales YoY![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/5-1080x1003.png)
ELC - Unlock the Magic
ZMS Partner Awards Winner 2023: The goal of Estée Lauder Companies' "Unlock the Magic" campaign was to highlight Estée Lauder Companies (ELC) products as tools of self-exploration and uninhibited self-expression by including the non-conventional beauty and make-up communities.>257M
Media Impressions+59%
Sales vs. previous Year![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/7-1080x1003.png)
SNOCKS - Ad Manager Campaign
With a focus on the German market, which constitutes Zalando’s core customer base, SNOCKS aimed to effectively engage both male and female customers.14M
Impressions300K
Item Sales![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/1-1080x1003.png)
Origins - Cyber Week 2022
With its Cyber Week campaign in 2022, Origins wanted to go viral on Zalando with its GinZing Gel Moisturizer while driving production excitement and brand desirability. Furthermore they wanted to leverage off-site engagement for their customer acquisition amongst their target audience.>6.5M
Ad Impressions+49%
YoY Sales Uplift![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/10/2-1080x1003.png)
Levi's 501® Live Show
Levi’s®️ wanted to offer an engaging format for their customers while presenting unique and creative styling tips on different models to enhance their experience with the 501®️ jeans and how to style it.>3M
Impressions>37K
Total Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/08/3-1080x1003.png)
ALDO x L'Oréal
In 2022, ALDO and L’Oréal joined forces with ZMS. The collaboration was based on the assumption that even though ALDO and two L’Oréal brands, Maybelline and Essie, shared similar customer basket tendencies, they still had room to grow together. Learn more about how this cross-category collaboration increased new customers by +60%>26M
Total Impressions>1.1M
Total PDP Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/05/Untitled-design-1080x1003.png)
Coach
To bring the vision of Coach being a community rather than just a bag closer to a younger audience, they teamed up with ZMS and created a Gen Z focused campaign around their Demi Bag.2.1M
Impressions188%
Uplift in Sales![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/05/Case-Study-header-pic-1080x1003.png)
Crocs
Together with ZMS, Crocs released its first Zalando exclusive collection with Early Access for Zalando Plus members in June 2022.80%
SKU sell-out via Early Access>153K
Clicks![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/01/crocs.jpg)
Champion
For this campaign, Champion wanted to work with individuals from collectives that stand for inclusivity, and with people who play by their own rules, thus the “Be your own Champion,” campaign was born.126%
Increase in Sold Items for focus SKUs2000%
ROII on TikTok![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/10/champion.jpg)
Levi's®
Together with Zalando Marketing Services(ZMS), Levi’s® executed a successful campaign around its classic 501™ jean, encompassing 501™ Day on May 2011%
Conversion Rate1M
Clicks![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/08/2-1080x1003.png)
adidas Originals
Through a ZMS Insights survey, adidas discovered that although adidas’ customers care deeply about sustainability, they really struggle to translate their values into actions when they go to stores or shop online.+51M
Engagements+10%
Gen Z Purchases![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/10/case-studies_zms-web-copy.jpg)
GAP
GAP wanted to showcase their brand's commitment to diversity and inclusion and raise brand awareness & evolve brand perception in Europe.+25%
Customer Growth+125%
Uplift in New Brand Followers on Zalando![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/10/gapwinner.jpg)
Next
Next has been a partner of Zalando for many years now, but they wanted to understand whether they would be able to increase overall sales and incremental sales, by incorporating ZMS into their activity.>25
ROAS![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/nextimage.jpg)
Toni Pons
Toni Pons joined ZMS with the goal to increase sales growth and internationalization in the Zalando marketplace.22.2
ROAS![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/toniponsimage.jpg)
FLO
FLO wanted to introduce both their brand Lumberjack and Kinetix as active brands on Zalando by leveraging influencer content.68K
Influencer Reach112K
Reactions![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/floimage.jpg)
ASICS
Leading up to the Paris Marathon in 2021, ASICS teamed up with ZMS to create an influencer marketing campaign that would follow an influencer’s journey as they train for the Marathon.30.8K
Landing Page Views82K
PDP Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/asicsimage.jpg)
Rituals
Together with Zalando Marketing Services(ZMS), Rituals executed a successful 9 month strategy encompassing the Holidays, Valentine’s Day, Earth Week, and Mother’s Day.>53K
New Customers>1.7M
Product Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/09/rituals.jpg)
Lacoste
Lacoste wanted to drive brand awareness and engagement around their Big Bang collection and combined fashion-sport vision, attract and engage Gen Z consumers while leveraging a halo effect on millennials, all while driving visibility and sell-through.8.4K
New Customers3.6M
Clicks![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/07/lacoste.jpg)
HUGO
For HUGO’s major campaign at Coachella Festival 2022, ZMS invited a variety of influencers to the HUGO House, in the largest social-first approach in the brand’s history.+19%
Uplift in Conversion Rate440K
PDP Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/06/hugo.jpg)
We Fashion
In order to achieve their ambitious performance goals in 2021, We Fashion sought to broaden their customer base by acquiring new customers in key markets.69K
New Customers29.1
ROAS![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2023/11/Case-Study-header-pic-1080x1003.png)
Indiska
Indiska wanted to raise its brand awareness in the German market by showcasing its Summer and Fall products in an authentic way.6.2M
Impressions5.9M
Unique Reach![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/02/indiska-copy.jpg)
Tommy Hilfiger
Together with ZMS, Tommy Hilfiger pulled off an amazing 360° Holiday season campaign to increase brand consideration.59M
Impressions3.2M
PDP Views![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/02/tommy.jpg)
MAMMUT
Mammut pulled off an amazing campaign combining branding and performance. Have a peek at the details for “Together for Glaciers” and find out how they pulled it off (and how you can too!)+42%
NMV+123%
Follower growth![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/02/case-studies_zms-web-copy.jpg)
DORINA
DORINA took a leap into the unknown with a branding awareness campaign focused on the holidays, and it paid off!27%
Sales uplift>2.8M
Ad impressions![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/02/dorina-copy.jpg)
Karl Kani
Streetwear brand Karl Kani sought to create hype around its cutting-edge collection, by making its brand image timeless.~14%
Click-through-rate248%
Return-on-influencer-investment![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/01/case-studies_zms-web_karlkani.png)
Reebok
Reebok’s challenge was to be recognized for its efforts in sustainability by creating an emotional connection with consumers.>98M
Impressions76%
Uplift in items sold![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/01/case-studies_zms-web_reebok.png)
Estée Lauder Companies
Leading up to Cyber Week and the Holiday season of 2020, Estée Lauder Companies (ELC) wanted to inspire new and existing customers with gifting ideas through an emotional creative concept.+130%
Increase in new customers>516M
Media impressions![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2022/10/case-studies_zms-web-copy-1.jpg)
Polo Ralph Lauren
Taking inspiration from Ralph Lauren himself, who infused the brand with the spirit of chasing your dreams, the campaign activated new and younger customers through an inspiring user journey.+50%
Product Detail Page Views+100%
Growth on overall brand items sold, polo shirts in particular![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2021/06/ralph_lauren_case_teaser.jpg)
Puma
How PUMA teamed up with ZMS for Cyber Week 2020 and doubled YoY growth based on a wide assortment100%
Year-over-Year Growth12.4
Return on Ad Spend![](https://cdn.statically.io/img/zms.zalando.com/wp-content/uploads/2021/02/Puma.jpg)