9 top CRM software platforms in 2024
The right customer relationship management (CRM) software can help strengthen your customer relationships and build customer loyalty. Learn about the nine best CRM software platforms and how to pick the right one for your business.
The 9 best CRM software platforms and how to choose a CRM tool in 2024
Last updated February 15, 2024
Businesses are always looking for ways to improve their customer relationships. But with the countless customer relationship management (CRM) platforms available, it’s hard to decide which one is right for you. We’ve made it easy by compiling a list of the best CRM software to consider.
Best CRM software platforms
Listed in no particular order, here are the nine top CRM systems—see what sets them apart from others on the market.
1. Zendesk Sell
2. HubSpot
5. Apptivo
6. Insightly
7. Salesforce
8. Copper
9. Zoho
CRM buying guide
When looking for a CRM solution, our buying guide can help you make the right choice for your business.
1. Zendesk Sell
![Zendesk Sell](https://cdn.statically.io/img/d1eipm3vz40hy0.cloudfront.net/images/AMER/aiautomationzendesksell.png)
Zendesk Sell offers a modern CRM system that’s easy to set up and use, no matter the size of your business. It’s packed with a ton of CRM tools that help your teams maximize revenue by boosting productivity, processes, and pipeline visibility.
Zendesk Sell even has a user-friendly mobile app that synchronizes with the desktop experience, so your sales team won’t miss a beat out in the field.
The email intelligence tool allows for seamless tracking of all email communication and helps sales reps work more efficiently, thanks to real-time push notifications, activity reporting, and email template automation. Its power dialer allows reps to make calls without lifting a finger, logs and records every call, and provides access to scripts, notes, and out-of-the-box call analytics. Businesses can easily keep tabs on call count, duration, and results.
Sell also comes equipped with sales prospecting functionality that takes advantage of an untapped market of over 200 million professionals. Companies of all sizes use Sell to identify prospects and create targeted lists full of verified, robust, and accurate records.
Overall, the intuitive and customizable interface means less hair-pulling: Your team can quickly learn how to use all the powerful sales CRM features.
These features include:
- Email tracking and automation
- Activity reporting and analytics
- Customizable sales dashboard
- CRM mobile app
- Out-of-the-box integrations
- Contact and deal management
- Centralized platform
When you can fully manage your sales and marketing tools in one place and integrate them with a help desk, both you and your customers win.
2. HubSpot
![HubSpot](https://cdn.statically.io/img/d1eipm3vz40hy0.cloudfront.net/images/AMER/aiautomationhubspot.png)
HubSpot is a popular choice for businesses just getting started on their customer relationship management software journey.
With a clean dashboard centralizing all your important CRM tools, HubSpot makes your data easier to find than the “leave meeting” button after a five-hour Zoom call.
Like most CRM programs, HubSpot offers customization and features like conversation intelligence and email tracking.
More features:
- Reporting dashboard Company insights
- Deal tracking
- Pipeline management