Marketing activities

One of the best ways to get a handle on your marketing is to make it a habit and set aside just ONE hour a day for your marketing activities. Is that even possible? It sure is and it’s where I recommend all my clients start out.

We have collected the most useful digital marketing tools for 2018 in this infographic. They will help you improve your SEO, social media, productivity, and create designs

What metrics do you use to measure the success of your marketing? You may be aware of the term ‘vanity metrics,’ or numbers that don’t represent true value for your business’ bottom line, but do you really know which metrics are ‘vanity’ and which are more meaningful? As I recently heard it (aptly) put by Nolin...

Hmm, I feel like I’m forgetting something. OK, where to begin? These thoughts will sometimes race through my head when I’m sitting down to focus on social media time. I’ll fire up Twitter and Facebook and Buffer and want really bad to ensure that I’m covering all my bases and spending time in the best way possible. And on the good days, I’m right into the groove where I know exactly what to do next and what are the most important tasks that need to get done. The difference for me is with mak

Are you doing enough to market your books? You can find your answer below. How many of these book marketing activities have you done for your most important book? Do you score a bingo on this Book …

Marketing can be a beast, especially when it isn't your forte. Add to that ALL the things that fall under the marketing umbrella: social media, in-store traffic, events, website, SEO, blogging, customer engagement...the list goes on (and on)! With years of communications under my belt, I've been fortunate enough to learn many aspects of marketing,

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Download our free digital strategy template using our RACE framework to help develop your integrated marketing plans and ensure they're successful.

Social media has changed marketing. Learn how to create a social media marketing strategy, what to avoid, and how to ensure successful social media campaigns.

People have been left baffled by the odd demand on a range of disposable coffee cups shared online - with some saying they'd rather 'stay thirsty' than get involved