Brand and Logo Guidelines
Please follow these guidelines to deliver on-brand designs and keep the integrity of our brand.
Our mission
It’s rather simple, really: we will always strive to empower people. We wish to provide you with the right tools so you can build and participate in the social networking experience, just the way you always envisioned it.
Download all PeepSo brand assets
When in doubt about your use of any PeepSo brand elements, please contact us at support@PeepSo.com for clarification.
Logos
The full PeepSo logo is our official one and is used in all of our and our partners’ consumer-facing marketing materials. Download links include logos in .PNG and SVG formats.
Orange logo
For light backgrounds.
White logo
For dark backgrounds.
Black logo
For complex backgrounds.
Gray logo
For dark backgrounds.
Icons
The PeepSo icon logo is our simplified version used for apps and less prominent graphics. Download links include logos in .PNG and SVG formats.
Orange icon
For light backgrounds.
White icon
For dark backgrounds.
Black icon
For complex backgrounds.
Gray icon
For dark backgrounds.
‘e’ Logo rotation
The letter ‘e’ rotates 15° CCW.
Best Practices
The consistent application of the PeepSo logo is essential for building and maintaining brand recognition.
Don’t change the shape or the layout.
Don’t make color modifications.
Don’t distort, skew, or rotate the logo.
Recreate the brandmark with another typeface.
Don’t use color logo versions with low-contrast backgrounds.
Don’t decrease the legibility of the logo.
Optimal clear space around the logo.
High-contrast background colors.
High-contrast background colors.
Colors
Our primary palette is at the core of our brand identity and should be used for any static or one-off, brand-focused executions (such as business systems, app icons, press materials).
Brand Color
HEX #FC832C
RGB 252 131 44
Accent Color
HEX #7BC968
RGB 201 123 104
Black & White
HEX #FFF / #000
RGB 255 255 255 / 0 0 0
Typography
Ubuntu Bold
Typography of the logo.
“Your community. Your way.”
Lato Light
Tagline.
