Unlocking The Value Of Brand And More
Now You KnOW features quick insightful takes on the issues of the day that matter most to you.
Weekend must read
Just as one might upgrade to a larger office before outgrowing the current one, or replace machinery before it starts to squeak, thoughtful and proactive brand development should be an integral part of any rational, responsible leader’s agenda. This is especially true in a world where an estimated 90% of the S&P 500’s value lies in intangible assets, with brand being a significant part. Here, we share several time-tested principles for creating urgency and alignment around brand transformation.
Did you know?
If scale barriers are addressed, we estimate that the global carbon dioxide removal (CDR) market may reach up to $100 billion annually between 2030 and 2035
While demand for CDR credits is growing, it is not yet at a scale to support the level of investment currently being made in underlying carbon removal projects, and it’s far below the level experts say is required to achieve net zero. Here, we outline six priority actions to accelerate CDR.
Industry briefing
Why net-zero targets matter: Many remain skeptical about the value of financial institution’s net zero efforts, questioning the sincerity of the banks’ commitments, their influence on the real economy, and pointing to instances of hypocrisy and greenwashing. Here, we look at some of the steps institutions have taken, along with commentary from high-emitting companies, to determine the real value of net-zero targets.
Streamlining healthcare operations: Many health plans continue to struggle with persistent operational challenges, from streamlining claims administration to controlling contact center costs while improving member engagement. Generative artificial intelligence’s capabilities, especially natural language understanding and the ability to create original content, can help payers develop new solutions for perennial problem areas. We highlight a selection of use cases where applying the technology can make a tangible difference today.
Corporate scoop
Successful restructuring in tough times: Cost inflation, geopolitical risks, increasing financing requirements, and disruptive changes in markets and technologies are weighing on many companies and are even increasingly occurring in combination in some sectors. What does this mean for the necessary focal points in a restructuring concept? Are the requirements for the stakeholders involved changing? And how can businesses secure financing in uncertain times? We surveyed experts across Europe to answer these questions.
Effective banking transformation: A customer-centric approach has been at the core of CMB Monaco's mission since its inception. Here, their CEO and CIO walk through their recent commercial transformation and how they’re effectively managing commercial activities, performance, and setting targets for revenue and profitability while keeping the customer at the forefront.