New York Knicks: Playoffs Portal
Welcome to Mobile Mondays with YinzCam. 📲
Each Monday, we'll bring you a success story in the space of mobile apps for sports and live events. We'll share how our clients inspire us with their creativity, and dive into a data nugget, a user experience, a best practice, a client case study, a product launch, or a milestone. 🚀
It's NBA Playoffs time, and it's time for innovation to take center court as the world is watching. The New York Knicks app launched their Digital Doorway, allowing fans to walk right into Madison Square Garden at mid-court, and only through the Knicks mobile app, and only for the NBA Playoffs.
It gets even better. Not only is the fan immersed in a 360-degree view of Madison Square Garden, but they can tap and interact with points of interest, all within this Digital Doorway.
These points-of interest within the AR Portal allow fans to unlock the ability to:
- Shop Knicks Playoff Merch.
- Explore the Knicks Playoff Hub.
- Tap for a Chance to Win.
This is a first in many ways. The first AR Portal for the NBA Playoffs. The first AR Portal with a tappable enter-to-win contest. And the first AR Portal to buy Playoff merch — all within the Knicks mobile app. Experience the Knicks Digital Doorway from your couch, from your driveway, from your kitchen, anytime, anywhere.
We want to send a massive shout-out of gratitude to Arvi Singh, Head of Mobile & Web Digital Products & Engineering, Isabelle Turner, Senior Coordinator Digital Experiences, Kai Street, Senior Director, Digital Experience, Matt Shanley, Senior Manager, Digital Experience, Mike Taylor-Mozer, Director Digital Product Design, and Katelynn Browne, Digital Product Designer, for their innovative spirit in putting a twist on the YinzCam AR Portal, turning it into a unique destination for Knicks fans during these NBA Playoffs.
Download the New York Knicks app today. 📲
And Enter the Digital Doorway.