Toptal’s Post

Ciesco's Sector Spotlight on the Media & Marketing Services sector highlights the rapid growth of digital and social media, and with this, the forging of diverse partnerships between marketers and their brands. In a year filled with unprecedented challenges, companies within the Media & Marketing Services sector have demonstrated incredible resilience and agility to stay competitive. This period has witnessed a continuous transformation and infusion of digital capabilities to meet the evolving demands of the market. Among the sub-sectors we've been closely monitoring at Ciesco, PR & Communications, Digital Services, and Events & Experiential are standing out with a high level of deal activity, showcasing the dynamic nature of this industry. If you'd like to discuss anything with the team, please reach out to MediaMarketing@ciesco.com https://lnkd.in/ei8MdWyR #MediaMarketing #SectorSpotlight #CiescoInsights #DigitalTransformation #MarketingTrends

How can brands effectively participate in the spirit of the Summer Olympics while adhering to IP rules and steering clear of ambush marketing tactics? Read all about it in Frédéric Blanc's latest blog article: https://lnkd.in/dSfxyf56 #intellectualproperty #trademarks

As the momentum builds for our second event, we are very excited that Google has renewed its Premier Sponsorship with POSSIBLE in 2024. 👇 Click below to read more about this exciting announcement! 👇 #POSSIBLE2024 #FutureOfMarketing #Marketing #Innovation #AdTech #MarTech #Brands #Agencies #Media #Publishers #Creators #Content #Events #Advertising #Creativity #Technology #Expo #IndustryEvents #IndustryLeaders #ThoughtLeaders

The word 'advertising' stems from the Latin work 'advertere' meaning 'to direct one's ATTENTION to.' And indeed trying to get #attention is, for me, the most important aspect of running a small content business, for over a decade now. It's hard to gain attention in the first place, amongst a plethora of competitors, internal resources, and ever-changing clients. And then ensuring that the content TVN creates gains the right level of attention to the right people at the right time. Therefore a few years ago we invested in a webcam #eyetracking product which helps us test our content before it goes live and we also offer that same service to other businesses. So, it's with enormous pleasure that I share the news that the 5th edition of #IAATalks is on the very subject of attention, moderated by the inimitable Rory Sutherland, on 2nd May and once again at the The RSA (The royal society for arts, manufactures and commerce). Come and join us as we discover how to gain attention, keep it and ensure people come back for more:) https://lnkd.in/emNjRiQM Sponsored by Hawk (an Azerion company), Azerion UK, GumGum & LG Ad Solutions. #attention #eyetracking #alchemy #focus #advertising #marketing IAA UK, Fredrik Borestrom, Kirsty Giordani, Sophie Lintott, Virginia Martyn, Laura Morris, Simon Betts, James Davies, Sophie Davies, Daniel Christie, Shanil Chande, Sam Alagbe, Johanna Krantz, Alex Roszkowski, Karen Fraser MBE, Deborah Widdick, Katie Cook, Breannah Anderson, Maria Shcheglakova, Dom Tillson, Fran Cowan, Mark Howarth, Una Kupla, Ollivia Dale, Karen Carter (She/Her/Hers), Nicky Owen, Jacqueline Franco.

💁 I Bet you have Never Heard about this Marketing Strategy. 💯 . Ever noticed how big brands grab headlines with unexpected moves? They’re using a powerful, yet often overlooked strategy: 𝗣𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆 𝗦𝘁𝘂𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴. 🔍 What is it? It’s all about creating a surprising or newsworthy event that attracts media attention and public buzz. 📈 How it Works: 1. Spot a Trend: Find a hot topic everyone’s talking about. 2. Make a Move: Connect your brand to this topic in a unique way. 3. Watch the Buzz: Let the media and public do the rest! 🎯 Real-World Examples: - Simon Squibb bought a staircase at auction, already in the news, and his brand gained huge visibility. - Brands hiring famous artists to create buzz-worthy pieces tied to their products. - The Emirate's air hostess stood on the top of Burj Khalifa for an Ad. - Taco Bell buys the Liberty Bell and renames it into Taco Liberty Bell. 💡 Why It Works: - High visibility without high costs. - Creates memorable moments. - Engages media and public interest. 🛑 But Beware: - Can backfire if not well-planned. - Buzz can be short-lived without follow-up. - Relies on media coverage. Want to create a buzz for your brand? Think outside the box and try Publicity Stunt Marketing! 🚀 #Marketing #BrandStrategy #PublicityStunt #Innovation #BusinessGrowth #MediaAttention #PublicRelations

Missed Campaign360 in Singapore last month? No worries, we've got you covered! Take a peek at the event highlights in this video and get excited for what's coming up next: https://lnkd.in/gaDfgAhd Stay tuned for details on our upcoming Game Changers 2024 in October and Campaign China Summit in November - these are must-attend industry gatherings for marketers and are sure to be packed with insightful discussions and powerful networking opportunities. #CampaignAsia #Campaign360 #GameChangers #CampaignChinaSummit #APACmarketers #marketingevents #marketing

Marketing at its best

🚀 Elevate Your Brand with Royal Lions - Your 360° Marketing and IT Solutions Partner 🚀 🌍 Remember Red Bull's iconic leap from space that took marketing to new heights? It wasn't just a jump; it was a boundless exploration of what's possible. 🛰️ Just as that leap redefined limits, Royal Lions is here to redefine your brand's potential. 🦁 At Royal Lions, we're not just marketers; we're the architects of your brand's journey. Our strategies are the rocket fuel that propels your brand to captivating heights, just like the Stratos campaign that left the world in awe. 💥 Captivate. Inspire. Ignite. 💥 From crafting social media stories that traverse continents to pioneering digital strategies that revolutionize industries, we are the driving force behind extraordinary marketing. 📈 Your brand has the potential to enthrall hearts and minds, and we're here to make it happen. 🌐 A 360° Approach to Success 🌐 Our expertise isn't just limited to one facet. We offer a comprehensive range of marketing and IT solutions that cover all angles, ensuring your brand's story resonates on every platform. 🔗 Ready to see your brand's story reach new horizons? Connect with us today to embrace limitless possibilities. Reach for the stars with Royal Lions and witness your brand soar like never before. 🔽 Visit our website : www.royallions.in 📞 Contact us: dhiraj@royallions.in #RoyalLions #MarketingMastery #BrandElevation #InfinitePossibilities

Do you want your event marketing to drive revenue and profit growth while delivering visible ROI? Team MPG's data-led methodology, analytical deep dive and overall rigorous approach gives event business leaders the confidence to invest in their event marketing. Find out more about MPG's event marketing strategy development process here: https://bit.ly/3SbB8H3

#Tactical #advertising might be one of the most important advertising techniques for a business to thrive and have a huge reach. Almost every creative team can develop good advertising ideas. However, to create a piece to remember, one has to know the ongoing events, have the ability to find a connection between the brand and such events, and then come up with an advertising idea out of it. This is what tactical advertising is - finding the right angle, sticking to it and making it work for your business. Some of my favourite examples of such advertising include: - Kodak’s advertisements during the months surrounding the royal wedding of Kate Middleton and Prince William ( https://lnkd.in/e24QS34P ) - Norwegian Airlines advertisements focusing on Brad Pitt’s relationship status ( https://lnkd.in/eiZse_Ww ) The upcoming Olympic Games in Paris 2024 will be a tactical playing ground for brands worldwide, especially those sponsoring the event. This type of tactical advertising is called sponsorship advertising, where both parties work together for mutual gain. One party may seek funding, specific services, or resources, while the other aims to gain more attention and build customer relationships. Summer Olympic games are among the world's top 5 most watched sports events. So, you should expect nothing less but perfection in the advertisements from the sponsors of this event.✨ I stepped into this playing ground myself and created a tactical/sponsorship advertisement Omega could use in some months' time👇 See more of my work in my portfolio: https://lnkd.in/gkqdJw9F