It’s time for the 2024 Annual Theory Go-to-Market Survey. This is a brief 28-question survey. Our goal is to understand how startups have evolved their sales, marketing, customer success, and cash management over the last four years by comparing these results to those through the go-go years of 2020 and beyond. We will publish these results and answer questions about them at upcoming Office Hours.
Always look forward to the results posts of these
Excited to participate in the Annual Theory Go-to-Market Survey and learn from the results. Looking forward to the upcoming Office Hours!.
Tomasz Tunguz questions 11/12 are bugged - don't allow decimal places despite the instructions asking to use the form "1.5" or "2.5". 🙂
Vice President Financial Strategy at Kruze Consulting - Helping Startups Fundraise
1moI think you probably wanted to put a negative number on one of question 21's examples. "If Logo Retention Grew from 90 to 95%, answer 6 (5.555 rounded up). If Logo Retention shrank from 93% to 86% answer 8 (-7.5 rounded up)."