Research is a function of strategy. "According to CB Insights, over 90% of all products fail, most commonly due to no market need." Leave yourself time to ask big questions about whether any actually needs your product or service before you decide to launch it. #UXstrategy #UXresearch #Marketresearch
Making the world more usable: UX leadership, audience/user/customer research, information architecture, usability, content strategy. Founder & president of 501c3 Rides for Refugees, providing cars to low-income refugees.
Excellent article by Joanna Weber about audience research being fundamental to sound strategy. If you do the research and know your audience(s) well, your product-focused research doesn't need to ask if you "built the right thing" (a little late!) but can focus on whether you "built the thing right"--and be quicker and yield more valuable insights. #CX #UX #CI #Research #UXR Russ Chettiar and TJ Peeler, see Weber's description of an org-wide research function outside UX. :) Read this story from Joanna Weber on Medium:
Founder of Satisfyly. Innovation. Analytics. SEO. Strategy. Conversion Rate Optimization. Data Science.
1moIt's so crazy to me that organizations are willing to invest tens, if not hundreds of thousands of dollars in development and say they can't afford research. The opposite is true, you can't afford to not do research. Because just because you build doesn't mean they will come. As an analyst, I've "reported" on far too many projects that accomplished nothing, mostly because users didn't want it.