vybe’s Post

AI in advertising – essential or just a flashy trend? Let's break it down with a fun analogy: Think of AI like the music in cinema. Is it absolutely necessary? Maybe not. But does it add that extra magic, elevating the audience experience? Absolutely! Sadly, many advertisers today treat AI like a trendy accessory, slapping it on without a clear purpose. But I truly believe AI is like a superhero tool, capable of personalizing campaigns and reaching audiences effectively – as long as it's wielded with a clear objective in mind! #ai #advertising #cinema #music #personalization #brand #marketing

Huge updates from #TikTok, Symphony Avatars will allow creators to be digitally twinned and ported anywhere, plus they will be able to speak over 30 languages with AI voice dubbing!!! This will seamlessly extend the reach and influence of #creators across borders. #AI #DigitalHumans #avatars #conversationalAi #futurism #DigitalMarketing https://lnkd.in/duAaH3rN

Is this the future of content? verbalate.ai sent me a clip of SSSniperWolf in a bunch of different languages playing Fortnite. Mr Beast has seen success launching dubbed videos in multiple languages - His Spanish channel has 27M views this month. Do you think creators will be using programs like this to launch their vlogs & VODs to wider audiences? It doesn't perform perfectly in every environment but is only getting better. I have noticed some people using software like this on TikTok and people in the comments haven't been saying anything about AI. #influencermarketing #digitalmarketing

How the hell can I compete with this?!?? 🤯 I'm putting a lot of time into being a better speaker (and communicator, listener, debater). That's real, no-cut videos (warts included) and podcast interviews where I get to meet amazing people. Meanwhile TikTok have released lifelike avatars that can speak in different languages, appear in different places and with generative AI be an expert in almost anything... So how the hell do we ALL compete with this? Well, it's simple. #IRL. Nope, not the sticker on the back of my Irish car I drive through Europe (well also this), but I'm talking about "in real life". What will AI mean for humanity? More humanity. The pandemic took us a different direction, but with the pending onslaught of fake voices and now fake people, it's going to obviously be difficult to track who's real and who's not. Trust will be more difficult (it should be already). The answer will be in proving you're real, through our tech (our 3D selfie cams will be confirming us as such as we join Zooms etc.) and our real world connections will become even more important. On that note, 3Advance is celebrating a birthday party next week in Arlington, VA! If you're in the DC area, hit me up and I'll try to squeeze you in. ;)

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TikTok's new AI tools are changing the game for global brands! 🌍 - 🎉 TikTok launched Symphony, a suite of AI-powered ad solutions. - 📈 Symphony boosts purchase intent by 37% and brand favorability by 38%. - 🌍 Symphony Digital Avatars help creators reach global audiences. - 🤖 AI Dubbing translates content into over 10 languages for wider reach. - 💬 Symphony Collective will discuss responsible AI use in marketing. - 🏢 Board members include major brands and creative leaders. - 🎨 TikTok empowers creators to produce impactful, global content. ~~~ ✍️How will TikTok's AI tools impact global brand strategies? ♻️ Reshare if this resonates with you. 💌 Subscribe to MarketMaze for more insights. Link in bio. #TikTok #Symphony #AIMarketing

YouTube has recently been testing a few new features. First, YouTube has been testing the ability to skip to the most engaging part of a video through utilizing AI, which considers the parts of a video that are most watched. So users wouldn't have to fast forward through the whole video, but could just skip to the "best" or most relevant parts (such as the actual how-to part of a how-to video). And second (and likely good for creators), YouTube has been testing the ability to segment viewer retention stats. This means that creators would be able to see how different audiences are interacting with their content. #youtube #socialmedianews #videomarketing

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Have you met AI Li Nanxing? Celebrities in Singapore are now using AI avatars to revolutionize live stream shopping. Live streaming has become an increasingly popular and lucrative marketing channel! One or two hours can generate serious sales (think five figures!), with hosts taking a healthy 30% cut. But finding the right host is a challenge. If you're thinking of hiring a local celebrity, they come with a hefty price tag (think $2,000-$8,000 per hour!). Here's where things get interesting: AI avatars. Imagine a digital clone of your favourite celebrity, ready to host live streams for a fraction of the cost. Brands can leverage these avatars for month-long campaigns at the same price they'd pay for a single celebrity hour. Sounds like a win-win, right? But the question remains: Will people respond to AI avatars the same way they do to real celebrity hosts? While the novelty factor may initially draw attention, the long-term effectiveness of AI avatars in live streaming will likely depend on several factors: Realism: How closely can the AI avatar mimic the appearance, voice, and mannerisms of the celebrity? Interactivity: Can the AI avatar engage with the audience in real-time, answering questions and providing personalized responses? Authenticity: Will audiences perceive the AI avatar as a genuine representation of the celebrity, or will they view it as a gimmick? As AI technology continues to advance, it will be interesting to see how audiences respond to virtual celebrity hosts and whether this trend will become a mainstream marketing strategy. What are your thoughts? Will AI avatars become the future of live stream shopping? Or will audiences crave the real deal? #livestreaming #ecommerce #AI #virtualhosts #futureofwork https://lnkd.in/gFmHTKDy

For every article that tries to downplay the speed at which AI is changing the world I see 20 things that were just unimaginable 24 months ago.