What is retargeting? Why should I?
The word retargeting is used in many places, we all know that to target something again.
It's the same with Facebook ads. Retargeting an audience.
How to retarget ads? Who can do?
1. They have been engaged in your page in any way, it can be in the add, it can be in the inbox, it can be just in the page visit. And those who know you will like to buy from you. However, it should be kept in mind that the matter of recognition is in the "good" mind.
2. They can recognize you on the website and you can show your website visitors the target ad. Web site retargeting can be done in different ways, such as retargeting any visitor, retargeting visitors by filtering them without doing anything.
3. The Facebook also has the opportunity to retarget the audience in various ways, such as customer mobile number, email address. If you have an app, you can retarget by tracking the audience from the app activity.
An important point of retarget is that here you can create your own audience database, which can be very different from others. Generally, the way we target on Facebook, but they are very common, as you see the keyword "Engage Shoppers" is very popular. You are not using it alone, many people are doing it, you are getting into tough competition. The same goes for the "fashion" key word. But here if you can add your own audience according to Facebook's feature, then you can get out of the competition and get the benefit of retargeting.
©Ariful Islam
#retargeting #digitalamarketing #facebookads #socialemediamarketing #mahimuddinparvez
