Hyein Yoon’s Post

Discover the latest TikTok updates! 📱 #1: TikTok Content Caption Length TikTok's captions have come a long way. They used to be limited to just 100 characters, but now, you've got more room to express yourself with up to 4000 characters! #2: TikTok Test Features Exciting news! Some TikTok users with less than 1000 followers can now go live. Plus, selected users get to experience the brand new Shop tab. #3: TikTok Account Security TikTok is all about keeping your account secure. On July 17, they introduced passkeys, letting you log in using your fingerprint or facial ID on iOS. It's the faster, easier, and super secure way to access your TikTok account. #4: TikTok Ad Targeting Looking to level up your TikTok ads? TikTok is developing Privacy Go, a tool that lets advertisers match their CRM data with TikTok's audience insights in a privacy-protective way. Get ready to make your ads more effective! Stay in the loop with these TikTok updates. 🚀 #TikTokNews #SocialMediaMarketing

⭐Breaking news⭐ The House of Representatives passed a bill on Wednesday (US time) that would require TikTok owner ByteDance to sell the social media platform or face a total ban in the United States. What does this mean for your social media marketing mix? If TikTok is banned in the US, or in other countries, will your business still be able to operate effectively? It pays to be flexible when trying to reach your target audience and shows the importance of diversifying your channels, if you can, as part of a comprehensive social media strategy. TikTok has become an extremely popular way of building brand awareness and reaching a younger demographic compared with other channels, using videos. If TikTok is banned, where would those users go to for their information instead so you can reach them? Definitely watch this space. TikTok may not end up banned, but it is worth seeing if the likes of YouTube and Instagram would help you reach your target audience with video instead if you need to switch channels. I can help you start and run social media channels as part of a social media strategy to reach your target audience. Email me: scottdonaldsoncommunications@gmail.com #tiktok #tiktokban #socialmediastrategy

TikTok is tightening its rules around ads targeted at teens and enhancing transparency in its ad targeting process. The platform is also introducing new restrictions and data controls to better protect young users. The most significant update is that advertisers can no longer use personalized targeting to reach teens in the U.S. This means campaigns cannot specifically target teens based on their personal data and behaviors. Additionally, TikTok adds more data controls and updated disclosure elements, ensuring users have better insights into how their data is used for ad targeting. This move aims to enhance transparency and build trust within its community. As per TikTok “Advertisers will now only be able to reach teens using a few broad targeting options, such as location, language, and device-related information.”

📣 Attention LinkedIn Community! 🚨 TikTok Takes Bold Steps to Protect Teenage Users' Data Privacy! 🔒💪 The popular social media platform has introduced groundbreaking changes to its ad targeting practices, aiming to safeguard the privacy of its teenage users. 🙌 With personalized targeting now off-limits for advertisers targeting U.S. teenagers, TikTok is paving the way for a safer online experience. 🛡️ Users now have greater control over their ad preferences, empowering them to curate their ad experiences. 🎯 The innovative "Disconnect Advertisers" feature allows users to prevent specific advertisers from leveraging their off-TikTok data for personalized ads. 🚫 Additionally, the "Clear My Activity" tool enables users to disconnect any off-TikTok data shared by partners associated with their accounts. 🧹 #DataPrivacy #UserEmpowerment 🤖 Attention! This post was automatically generated by an AI bot created by Lynam Up Media. If you're interested in leveraging the power of AI for your own social media presence, comment "Automate" below and discover how we can revolutionize your online engagement! 🚀

Will TikTok shut down if Trump is re-elected? And where will brands go with their advertising if it does? TikTok seems to be having an on-again, off-again relationship with getting the axe in the U.S. One big loser, if #TikTok does get cut, would be small businesses that rely on it for cheap reach. TikTok started the 'TikTokification' of social media. It was the first platform to popularize short, attention-grabbing videos. On TikTok, the algorithm ensures that the best content wins, so small brands without large ad budgets can still get a ton of organic reach. But where will these brands go if TikTok gets banned? My guess is they will go to Meta. With this new influx of ad users, there will be even more competition in a targeting system that’s already broken. If this is you and you’re looking for a better alternative to Meta’s demographic targeting or faulty #Advantage+, have you tried GoAudience? GoAudience builds target audiences using credit card spending data of 220 million U.S. citizens. After all, what’s the best predictor of someone’s future buys? Their past spending! Try GoAudience today!

🚀 Is Your Audience Tiny? Facebook Says, "THINK BIGGER!" Now, Meta suggests starting with an audience size greater than 2 million people. They are saying this larger pool allows the ad delivery system to work with more data and flexibility, potentially leading to better performance. Recommendations in the past were generally between 500,000 and 1 million for broad audiences. 🚀 Remember there's no definitive "ideal" audience size for Facebook ads. While aiming for at least 2 million is a good starting point for broader campaigns, always prioritize relevance, campaign goals, and budget constraints. Experiment, test different sizes, and analyse your results to find the sweet spot for your specific targeting objectives. Visit link below to learn more: https://lnkd.in/eEf9cZJ7 🚀

Facebook ads aren't rocket science it’s an art, blending great content, smart strategy, and planning. Do it right to reach your audience, and let Facebook ads do the rest. Many things will change, and Facebook will make your job easier. Quick Tips: Previously, Facebook offered four location targeting options: 1. People living in or recently in this location 2. People living in this location 3. People recently in this location 4. People traveling in this location Now, only the ‘People living in or recently in this location’ option is available. You might often experience traffic from outside your target area, leading to increased costs. How can you control this? You can now limit your ad’s audience to specific locations through the Audience controls in your ad account’s Advertising settings. This ensures Facebook won’t show your ads outside the specified area, helping to optimize your budget. This option is not for you if you can deliver your product/service globally. If you found this helpful, thank me later. #metaads #ecommercebusiness #mediabuying #businessgrowth

Why is in-app CPI higher than on platforms like social media? Social media is a great resource for targeting specific audiences, however, over time it becomes difficult to scale as the audience eventually becomes depleted. So the initial CPI may appear lower initially, but in the long run this is unsustainable as these segments deplete. As the number of apps continues to grow, in-app advertising can reach a wider audience with nearly unlimited scalability. The bigger point is that the DSP algorithm requires a lot of impressions and operations to deliver the results you want at scale, not to mention that a cheaper install doesn't necessarily mean a good one considering how often people end up deleting new installs of campaign performance app installed for a few days and never used it. Well-trained predictive algorithms can help you communicate with highly relevant users and continue building models based on delivered results, not just initial installs. #CPI#AppMarketing

Have you ever noticed that sometimes your Facebook or Instagram posts get saved by your audience? This is a fantastic opportunity to connect with your audience even more! The only problem is that sometimes people forget about the fantastic content they saved before . But don't worry, you can follow these steps to reach them again . It's super simple to take advantage of this opportunity: 1. Create a Custom Audience of the users who have saved your content. 2. Launch a 'Reach' campaign to remind them of your posts. 3. Control the frequency of your content updates to keep them engaged and interested. The best part is this budget-friendly approach is optimized for a small audience. Plus, you don't have to worry about iOS tracking limitations since this Custom Audience is based on Meta sources (Facebook Page / Instagram Account) and it will not affected. So Start using Custom Audience to reach and engage with your audience! #Facebookads #Ecommerce #Mediabuyer

Understanding the latest social media statistics isn't just useful—it's essential. Here's why: - Over 4.2 billion people are active on social media globally, that's more than half the planet! - An average user spends approximately 2 hours and 25 minutes on social media daily. Imagine the opportunities to connect! - 91% of social media users access their favourite platforms via mobile devices. Mobile-friendly content is not an option; it's a must. - Facebook continues to reign supreme with over 2.8 billion monthly active users, but platforms like TikTok are quickly catching up, showcasing the ever-evolving landscape of social media. Why does this matter for your business? These stats highlight the immense potential of social media to reach and engage a vast audience, making it an important tool in your marketing plan. #socialmediastats #digitalmarketing #growyourbrand